IDC PeerScape: AI-Fueled, Data-Driven Retailing Practices to Optimize Retail Success

This IDC PeerScape looks at how leading retail brands have overcome common data challenges to be able to leverage data and AI to significantly improve business outcomes."Retailers already possess the powerful resource of mountains of retail data, but many lack the capability to fully leverage their data's value. By modernizing data infrastructure to become AI-fueled, data-driven retailers, they can quickly gain significant benefits including increased agility to respond more quickly to changing customer trends and market conditions, and drive greater sales, profitability, and competitive differentiation," said Margot Juros, research director, IDC Retail Insights.