Stagwell Prepares for Renewed Growth as It Bets the Farm on The Machine

This IDC Market Note highlights Stagwell's preparation for renewed growth as the company bets on The Machine. Stagwell is still in the early stages of its return to sustained market-beating growth. But it is doing the right things by building a platform-based operating model underpinned by a robust AI-enabled technology, data, and workflow backbone. It has strong assets in the shape of Code and Theory, 72andSunny, Anomaly, Assembly, and Marketing Cloud. If its new "central nervous system" codenamed The Machine delivers what it promises, then Stagwell is back in the race.