HP Inc. Business Update: AI Is Front and Center

This IDC Market Perspective reviews HP Inc.'s FY25 to date and its EMEA business performance. It includes highlights from HP Amplify 2025 that focused on an AI-enabled portfolio, updates to its HP Amplify partner program, the market movements of Apogee - one of HP's Amplify Power partners in Europe - and a snapshot of European partners' opinions of its channel program."HP Inc.'s business spans the consumer, home/hybrid, office, and production environments. As office print volumes decline, HP Inc. is successfully improving the financial health of its Printing business, successfully improving profitability," said Jacqui Hendriks, associate research director, IDC European Print Vendor Transformation Strategies. "AI is at the core of the vendor's own operational transformation and the evolution of its Personal Systems and Printing business. Its overall portfolio supports businesses transitioning to digital, but HP Inc. needs to ensure that it is attracting channel partners that can support a wide range of services, alongside implementing intuitive tools to help its partners to more easily develop new business."