Salesforce Dreamforce 2025: A Parade of Products and Partnerships for Agentic Marketing

This IDC Perspective discusses the Salesforce Dreamforce 2025 event. Salesforce Dreamforce 2025 showcased a sweeping evolution in agentic marketing, unveiling Agentforce 360 and a host of AI-powered capabilities designed to transform customer engagement. The event highlighted Salesforce's strategy to become the enterprise platform for agentic automation, integrating AI agents across marketing, sales, service, and operations. "Agentic marketing will fundamentally redefine brand-buyer relationships," said Gerry Muray, research director, Enterprise Marketing Apps and Agents. "We're only beginning the first stage of disruption by applying agentic automation to marketing operations. The much bigger impact will occur when agents on billions of smartphones start shopping semi-autonomously. At that point, product and service markets will function more like stock exchanges with automated bids and asks with declarative preferences and requirements. Journey data will disappear, but rich intent data will become ubiquitous and brands that master real-time offer generation will dominate."