ANA Masters of Marketing 2025: AI for Brand Authenticity and Innovation

This IDC Perspective analyzes the ANA Masters of Marketing 2025 event, held October 21-24 in Orlando, Florida. The event showed how leading brands leverage AI for authentic storytelling, personalization, and innovation, emphasizing ethical use, human creativity, and trust to drive engagement and growth in a rapidly evolving marketing landscape."In the age of AI, true marketing mastery lies in blending machine-driven innovation with human authenticity to build trust, relevance, and lasting brand value," said Gerry Murray, research director, Enterprise Marketing Apps and Agents, IDC.