PUBLISHER: IDC | PRODUCT CODE: 1883312
PUBLISHER: IDC | PRODUCT CODE: 1883312
This IDC Perspective explores how the European Digital Product Passport (DPP) will redefine transparency, traceability, and compliance across the retail value chain. Mandated under the Ecodesign for Sustainable Products Regulation, the DPP will require every product sold in the European Union to carry standardized digital data on its materials, origin, and life cycle. The report analyzes the policy, technological, and organizational implications for retailers and highlights variations in market readiness across key European countries and retail subverticals. "The Digital Product Passport marks a turning point in European retail, transforming sustainability compliance into a data-driven engine of transparency, efficiency, and trust. Retailers that integrate DPP frameworks into their digital core will move beyond regulatory readiness to redefine customer engagement and operational excellence across the value chain." - Cristiano Quattrini, senior associate advisor, IDC Retail Insights