Ambient IoT: 5G-A's Smallest Devices May Make The Greatest Impact

This IDC Market Note explores Ambient IoT as a transformative enabler for pervasive sensing and automation. It explains how Ambient IoT, introduced in 3GPP Release 19 as part of 5G-Advanced, delivers ultra-low-power, battery-free connectivity for affordable, scalable item-level tracking. Unlike RFID, Ambient IoT provides real-time visibility, extended range, and high accuracy, making it foundational for digital twins and AI-driven automation. This report highlights market potential and key use cases. It also encourages telcos to consider the potential of this new mobile technology.