European Business Automation Services Providers: A Market Overview (Part 1 of 3)

This IDC Technology Assessment evaluates the transformative trajectory of the European business automation market as it evolves toward agentic AI and sovereign orchestration. The report identifies key market dynamics, such as the "platformization" of services and the bifurcation between scaled integrators and niche specialists, while providing actionable advice for technology vendors to optimize their partner ecosystems."Europe's business automation market is entering its most transformative period yet," said Milan Kalal, senior research manager, IDC European Automation Group. "As automation fuses with generative and agentic AI, the conversation is shifting from efficiency to intelligence, from scripts to reasoning, and from productivity gains to resilient, self-optimizing enterprises. Success over the next three years will depend on how effectively automation vendors and service providers align technology innovation with trust, regulation, and business outcomes - the three levers that will define leadership in Europe's automation economy."