B2B Digital Commerce in Industrial Manufacturing - Key Investment Drivers, Trends, and Challenges

This IDC study analyzes the current maturity of B2B digital commerce in the industrial manufacturing industry. It also reviews the current investment drivers, examines the major challenges related to B2B commerce projects, and provides an outlook on major trends, as well as offering actionable advice for industrial manufacturers on their digital commerce initiatives."As industrial manufacturers place greater emphasis on customer experience, digital commerce is emerging as a critical lever for efficiency, agility, and revenue growth across the value chain. Looking ahead, the expanding role of artificial intelligence in digital commerce - combined with the ongoing shift toward data-driven and service-based business models - will drive the next stage of transformation for industrial manufacturers. However, realizing these benefits requires addressing persistent challenges around integration, implementation complexity, and data governance." - Mark Casidsid, senior research analyst, AI-enabled business commerce, partner relationship, and ecosystem management, IDC