Adobe MAX 2025: Powering Intelligent End-to-End Creative Workflows

This IDC Market Note analyzes the Adobe MAX 2025 event through an AI-centric lens across three key themes: strategy, technology advancements, and partner stories.

Executive Snapshot

In This Market Note

IDC's Point of View

• Strategy: Connecting Creative Processes with AI
  • IDC's Insight
• Technology Advancements: Firefly Evolves into a Multimodal, Brand-Aware Creation Platform
  • Firefly Boards: A Shared Space for AI-Driven Exploration
  • AI-Generated Soundtracks and Speech
  • Firefly Video Editor for End-to-End AI Video Creation
  • New Partner Model Integrations
  • Firefly Design Intelligence: Automating Brand Fidelity
  • Adobe Firefly Foundry: Enterprise Co-Creation of Proprietary Models
  • New Firefly Custom Models for On-Brand Asset Creation
  • IDC's Insight
• Partner Stories: Extending Capabilities Through Collaboration
  • IDC's Insight

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• Synopsis