Tracking the Convergence of Consumer Digital Life Protection and Modern Endpoint Protection

This IDC Perspective tracks the convergence of consumer digital life protection and modern endpoint protection, which is accelerating as individuals face increasingly sophisticated cyberthreats, mirroring enterprise security needs. Driven by remote work, AI-powered attacks, and expanded device usage, consumers now demand comprehensive, integrated solutions that combine antivirus, identity protection, privacy controls, and backup. Vendors are responding with bundled offerings and AI-driven features while usability and cost remain top priorities. The market is evolving toward treating cybersecurity as essential personal insurance for digital assets.According to Mike Jude, IDC research director for Endpoint Protection, "As AI-driven threats blur the line between consumer and enterprise security, protecting your digital life is no longer optional; it's essential insurance for the modern world. Vendors need to develop solutions that span the continuum from consumers to large organizations."