Need help finding what you are looking for?
Contact Us
PUBLISHER: IDC | PRODUCT CODE: 1932836
PUBLISHER: IDC | PRODUCT CODE: 1932836
Google-Apple Partnership: Will the Next Siri Update Open an Agentic Market of More than 2 Billion Shoppers?
PUBLISHED:
PAGES: 9 Pages
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
This IDC Perspective discusses the Google-Apple partnership, which marks a pivotal shift toward agentic commerce with the potential to transform Siri into a seamless gateway to Google's expansive retail AI network. This collaboration is set to replatform digital commerce, driving frictionless, AI-mediated shopping experiences across billions of devices and compelling brands to rapidly adapt their infrastructure and strategies to remain competitive in an evolving, intent-driven marketplace.
Product Code: US54250326
Executive Snapshot
- Key takeaways
- Recommended actions
Situation Overview
- Gemini Enterprise for Customer Experience
- Universal Commerce Protocol
- Apple partnership
IDC's Point of View
- Siri's ascent and agentic commerce integration
- Frictionless consumer experience
- Stage 1: Enriching the commerce experience
- Stage 2: Capturing the agentic journey
- Stage 3: Operationalizing responsive offer generation
- Competitive implications
- Monetization
- The consumer data desert
Advice for the Technology Buyer
Learn More
- Related research
- Synopsis
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.