Winning the UC&C Market Through AI-Powered Administration and Management

This IDC Market Perspective examines how sophisticated AI-powered admin portals drive purchase decisions, reduce total cost of ownership, and create sticky customer relationships that extend far beyond the basic meeting experience. In the increasingly commoditized unified communications and collaboration (UC&C) market, administrative portals have emerged as critical differentiators that significantly influence purchasing decisions. "As core videoconferencing features reach parity across platforms, the administrative experience - particularly with AI-powered capabilities - has become a key battleground for vendor differentiation." - Jitesh Gera, research manager, Worldwide Unified Communications and Collaboration, IDC.