IDC PlanScape: Connected Metrics to Optimize Business, Process, and Engineering Value

It is the job of the product manager and product teams to understand and build relationships across these three levels. It is not enough to understand the value of each individual product. It is essential to be able to compare the value metrics across all products to understand their relative value contributions. This paper will delve into how to connect metrics within a connected value matrix to optimize product business performance, product process performance, and product engineering performance. "Individual and isolated metrics do not provide insights into why outcomes are happening. By connecting product business metrics with product process metrics and product engineering metrics, causal relationships can be explained and corrective action can be successfully targeted to improve performance." - Adjunct Research Advisor Robert Multhaup, IDC IT Executive Programs (IEP)