CIO Peer Perspective - Exploring Evolving C-Suite Dynamics Between the CIO and CMO

This IDC Perspective discusses CIO peer perspective on exploring evolving C-suite dynamics between the CIO and CMO. To examine the evolving relationship between the CIO and CMO in the era of AI-fueled business, we brought together IDC's CIO Research Advisory Board and our subject matter expert, Sudhir Rajagopal, research director of the CMO Advisory Practice. In the discussion, we analyzed the new expectations for the role of the CIO and CMO and how they must work together to succeed."AI-fueled business is reshaping dynamics across the executive layer. Both the CIO and CMO roles are expanding beyond their traditional mandates, and for their partnership to succeed, the CIO must go beyond IT metrics and center on revenue enablement," said Teodora Snoddy, research manager, IDC.