CMO's Guide to Agentic Identity: Capturing Agentic Identifiable Information

This IDC Perspective, the second in the four-part CMO guide to agentic identifiable information (AII), examines the capture architecture required to recognize, validate, and record agent-mediated customer interactions. It specifies a seven-layer logical architecture, maps AII capture across seven journey stages, and defines versioning, structured-intent, and machine-readable content disciplines for enterprise marketing organizations in 2026."The expected scale and complexity of agentic identity data requires significant re-architecting of data infrastructure, schema, and decisioning systems. CMOs must coordinate with IT, security/ID, legal, and data teams to ensure a low-latency capability to verify and engage with agentic buyers in real time" according to Gerry Murray, research director, Enterprise Marketing Apps and Agents, IDC.