Three Things to Get Right for Flexible Consumption and Pay-Per-Use Offerings

This IDC Market Note sets out the three things technology and equipment providers must get right to make flexible consumption and pay-per-use offerings profitable and sustainable: who services the asset, moving customers past the ownership mindset, and treating reverse logistics as a joint venture. It argues that a disciplined focus on outcomes (i.e., clear consumption metrics, clear ROI, and clear customer satisfaction) is what separates offerings that scale from those that erode margin, and turns consumption into a durable edge for providers and a step forward on sustainability."Flexible consumption, pay-per-use delivers value only when three things are in place: who services the asset, the customer's mindset about ownership, and reverse logistics. Get those right, and consumption becomes a durable source of profit and sustainability progress." - Lara Greden, senior research director, Networking and Infrastructure Services, Enterprise Infrastructure, IDC