What are you looking for?
Need help finding what you are looking for? Contact Us

PUBLISHER: MIC - Market Intelligence & Consulting Institute | PRODUCT CODE: 1452902

Cover Image

PUBLISHER: MIC - Market Intelligence & Consulting Institute | PRODUCT CODE: 1452902

Exploring Industry Development Trends Through the Strategic Positioning of Major E-Commerce Players in Japan

PAGES: 28 Pages
DELIVERY TIME: 1-2 business days
PDF (Single User License)
USD 2000

Add to Cart

Thanks to steady growth in e-commerce penetration, industry advancement driven by the evolution of generative AI, and the contribution of cross-border e-commerce and local policies to the development of the market, the Japanese e-commerce market, which ranks among the world's top 5 in scale and is approximately ten times larger than Taiwan's, continues to exhibit stable growth. The "F.A.S.T." (Fintech First, AI in E-Commerce, Safe & Secure Shopping, and Trading & Transformation) trend emerging from how major Japanese e-commerce players - including Amazon Japan, Rakuten, and LY Corporation - adapt to market changes and maintain their operational and growth objectives can serve as a valuable reference for e-commerce players worldwide when it comes to future strategic planning. This report examines the trends in the e-commerce industry through the lens of the Japanese market environment and the strategic layouts of Japan’s top three e-commerce retailers.

Product Code: NARPT24022601

Table of Contents

1. Environmental Issues in the Japanese E-commerce Market

  • 1.1 The Japanese E-commerce Market Ranks Fifth Globally with Steady Development
  • 1.2 Japan’s E-commerce Penetration and Mobile Commerce Market Grows Annually
  • 1.3 Influence of Generative AI Spreads in Japan’s E-commerce Market
  • 1.4 Free Trade Agreements Boost Japan's Economy While Benefiting Cross-border E-commerce
  • 1.5 Japanese Government Policies Enhance E-commerce Transparency, Fairness, and Product Safety

2. Strategic Deployment of Major Japanese E-commerce Players

  • 2.1 Amazon Japan
    • 2.1.1 Supplementary Businesses Drive Revenue Growth, Contributing to Steady Market Expansion in Japan
    • 2.1.2 Integrating AI into Supply-Demand Processes and Fraud Prevention, While Expanding the Category 1 Pharmaceutical Market
    • 2.1.3 Enhancing Payment Diversity and Logistics Flexibility; Simplifying Packaging to Increase Delivery Quantities
    • 2.1.4 Assisting Small-Medium Merchants in Exporting Japanese-Made Products Globally
  • 2.2 Rakuten
    • 2.2.1 FinTech Services like Payments Spearhead Revenue Growth
    • 2.2.2 Optimize External Marketing Experiences and Internal Operations Using AI While Enhancing Product Transparency
    • 2.2.3 Combining Diverse Payment and Logistics Services to Enhance Rakuten and Partners' OMO Strategies
    • 2.2.4 Providing Support for Opening Online Stores and Joining Partner Platforms to Expand Cross-border Reach
  • 2.3 LY Corporation
    • 2.3.1 Revenue Growth Mainly Driven by the FinTech-oriented Strategy Department
    • 2.3.2 Implementing AI in Existing Operations While Expanding into the Online Healthcare and Pharmaceutical Markets
    • 2.3.3 Aligning with Corporate Integration Strategies While Focusing on Leveraging Cash Flow and Logistics for Cross-Business Synergies

3. MIC Perspective

  • 3.1 Steady Growth in the Japanese E-commerce Market as Major Players Expand Rapidly
  • 3.2 E-commerce Operators Can Learn from the "F.A.S.T." Trend


  • List of Companies
Product Code: NARPT24022601

List of Tables

  • Table 1: E-commerce Market Size in Japan by Sector, 2020 - 2022
  • Table 2: Amazon Revenue by Business Segment, 2021 - 1H 2023
  • Table 3: Amazon Revenue by Market, 2020 - 2022
  • Table 4: Rakuten Revenue by Business Segment, 2021 - 1H 2023
  • Table 5: LY Corporation Revenue by Business Segment, 2021 - 1H 2023
  • Table 6: Transaction Value of LY Corporation's Commerce Business Segment, 2021 - 1H 2023
  • Table 7: Operational Performance and Recent Focus Areas of Major Japanese E-commerce Players

List of Figures

  • Figure 1: Global E-commerce Market Size and Annual Growth Rate in 2022
  • Figure 2: Product Sales Sectors in the Japanese E-commerce Market and Mobile Commerce Market Size, 2018 - 2022
  • Figure 3: Cross-border E-commerce Market Size between Japan, the US, and China in 2022
  • Figure 4: Top 5 Countries by Total Value of Global Imports and Exports in 2022
  • Figure 5: Revenue and Annual Growth Rate of Major Japanese E-commerce Players in 2022
  • Figure 6: Rakuten's Business Segments and Services
  • Figure 7: LY Corporation's Business Segments and Services
Have a question?

Jeroen Van Heghe

Manager - EMEA



Christine Sirois

Manager - Americas


Questions? Please give us a call or visit the contact form.
Hi, how can we help?
Contact us!