Exploring Industry Development Trends Through the Strategic Positioning of Major E-Commerce Players in Japan

Table of Contents

1. Environmental Issues in the Japanese E-commerce Market

• 1.1 The Japanese E-commerce Market Ranks Fifth Globally with Steady Development
• 1.2 Japan’s E-commerce Penetration and Mobile Commerce Market Grows Annually
• 1.3 Influence of Generative AI Spreads in Japan’s E-commerce Market
• 1.4 Free Trade Agreements Boost Japan's Economy While Benefiting Cross-border E-commerce
• 1.5 Japanese Government Policies Enhance E-commerce Transparency, Fairness, and Product Safety

2. Strategic Deployment of Major Japanese E-commerce Players

• 2.1 Amazon Japan
  • 2.1.1 Supplementary Businesses Drive Revenue Growth, Contributing to Steady Market Expansion in Japan
  • 2.1.2 Integrating AI into Supply-Demand Processes and Fraud Prevention, While Expanding the Category 1 Pharmaceutical Market
  • 2.1.3 Enhancing Payment Diversity and Logistics Flexibility; Simplifying Packaging to Increase Delivery Quantities
  • 2.1.4 Assisting Small-Medium Merchants in Exporting Japanese-Made Products Globally
• 2.2 Rakuten
  • 2.2.1 FinTech Services like Payments Spearhead Revenue Growth
  • 2.2.2 Optimize External Marketing Experiences and Internal Operations Using AI While Enhancing Product Transparency
  • 2.2.3 Combining Diverse Payment and Logistics Services to Enhance Rakuten and Partners' OMO Strategies
  • 2.2.4 Providing Support for Opening Online Stores and Joining Partner Platforms to Expand Cross-border Reach
• 2.3 LY Corporation
  • 2.3.1 Revenue Growth Mainly Driven by the FinTech-oriented Strategy Department
  • 2.3.2 Implementing AI in Existing Operations While Expanding into the Online Healthcare and Pharmaceutical Markets
  • 2.3.3 Aligning with Corporate Integration Strategies While Focusing on Leveraging Cash Flow and Logistics for Cross-Business Synergies

3. MIC Perspective

• 3.1 Steady Growth in the Japanese E-commerce Market as Major Players Expand Rapidly
• 3.2 E-commerce Operators Can Learn from the "F.A.S.T." Trend

Appendix

• List of Companies

List of Tables

• Table 1: E-commerce Market Size in Japan by Sector, 2020 - 2022
• Table 2: Amazon Revenue by Business Segment, 2021 - 1H 2023
• Table 3: Amazon Revenue by Market, 2020 - 2022
• Table 4: Rakuten Revenue by Business Segment, 2021 - 1H 2023
• Table 5: LY Corporation Revenue by Business Segment, 2021 - 1H 2023
• Table 6: Transaction Value of LY Corporation's Commerce Business Segment, 2021 - 1H 2023
• Table 7: Operational Performance and Recent Focus Areas of Major Japanese E-commerce Players

List of Figures

• Figure 1: Global E-commerce Market Size and Annual Growth Rate in 2022
• Figure 2: Product Sales Sectors in the Japanese E-commerce Market and Mobile Commerce Market Size, 2018 - 2022
• Figure 3: Cross-border E-commerce Market Size between Japan, the US, and China in 2022
• Figure 4: Top 5 Countries by Total Value of Global Imports and Exports in 2022
• Figure 5: Revenue and Annual Growth Rate of Major Japanese E-commerce Players in 2022
• Figure 6: Rakuten's Business Segments and Services
• Figure 7: LY Corporation's Business Segments and Services