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1015421

Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Published: | IMARC Services Private Limited | 142 Pages | Delivery time: 2-3 business days

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Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
Published: June 15, 2021
IMARC Services Private Limited
Content info: 142 Pages
Delivery time: 2-3 business days
  • ALL
  • Description
  • Table of Contents
Description

The global real-time bidding market exhibited strong growth during 2015-2020. Real-time bidding (RTB) refers to the process of buying and selling online advertisements, impressions or views through live, automated auctions. It is a crucial component of programmatic buying, where once the buyer wins an auction, his/her advertisement is instantly displayed on the publisher's website. Instead of inventory-centric and bulk buying, real-time bidding mimics the functioning of the stock exchange and uses computer-based algorithms to make the trade in milliseconds. It enhances the effectiveness of advertising campaigns by analyzing demographics and behavioral data obtained from the internet, thus aiding in improved attribution accuracy, and greater transparency and profit margins, while reducing media wastage and overall costs.

The key factors driving the growth of the market include the proliferation of various social media platforms and the rapidly increasing number of internet users across the globe. The thriving e-commerce and retail industries are also providing a boost to the market. Consumers are increasingly spending time surfing the internet and watching online content through smartphones, computers and laptops. This has encouraged the advertisers to invest in RTB video ads, as they are proving to be a powerful tool to engage the target audience. Additionally, increasing service adoption by businesses to display personalized ads to individual users according to their online activity is also creating a positive impact on the market. Advertisers can buy and sell individual page views in real-time to enhance their campaign efficiency and brand awareness. Moreover, the integration of digital marketing, machine learning (ML) and artificial intelligence (AI) techniques with the bidding software is projected to drive the market further. Other factors, such as significant growth and advancements in the media and entertainment industry, along with the rising trend of digital marketing, are also creating a positive outlook for the market. Looking forward, the global real-time bidding market is expected to grow at a CAGR of around 22% during the forecast period (2021-2026).

IMARC Group's latest report provides a deep insight into the global real-time bidding market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the real-time bidding market in any manner.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global real-time bidding market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, auction type, advertisement format, application and device.

Breakup by Auction Type:

  • Open Auction
  • Invitation-Auction

Breakup by Advertisement Format:

  • Video
  • Image

Breakup by Application:

  • Media & Entertainment
  • Retail and E-commerce
  • Games
  • Travel & Luxury
  • Mobile Applications
  • Others

Breakup by Device:

  • Mobile
  • Desktop
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Columbia
  • Chile
  • Peru
  • Others
  • Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Iran
  • United Arab Emirates
  • Others

Competitive Landscape:

  • The competitive landscape of the industry has also been examined with some of the key players being Adobe Inc., AppNexus, Criteo, Facebook Inc., Google LLC, Match2One AB, MediaMath Inc., MoPub, PubMatic Inc., Salesforce Inc., Smaato Inc., The Rubicon Project Inc., Verizon Media, WPP PLC, YANDEX LLC, etc.

Key Questions Answered in This Report:

  • How has the global real-time bidding market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global real-time bidding market?
  • What is the breakup of the market based on the auction type?
  • What is the breakup of the market based on the advertisement format?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the device?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the global real-time bidding market and who are the key players?
  • What is the degree of competition in the market?
Table of Contents
Product Code: SR1020D141_Report

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Real-Time Bidding Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Auction Type

  • 6.1 Open Auction
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Invitation-Auction
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Advertisement Format

  • 7.1 Video
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Image
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Media & Entertainment
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Retail and E-commerce
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Games
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Travel & Luxury
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Mobile Applications
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Device

  • 9.1 Mobile
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Desktop
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Others
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Argentina
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
    • 10.4.4 Columbia
      • 10.4.4.1 Market Trends
      • 10.4.4.2 Market Forecast
    • 10.4.5 Chile
      • 10.4.5.1 Market Trends
      • 10.4.5.2 Market Forecast
    • 10.4.6 Peru
      • 10.4.6.1 Market Trends
      • 10.4.6.2 Market Forecast
    • 10.4.7 Others
      • 10.4.7.1 Market Trends
      • 10.4.7.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Turkey
      • 10.5.1.1 Market Trends
      • 10.5.1.2 Market Forecast
    • 10.5.2 Saudi Arabia
      • 10.5.2.1 Market Trends
      • 10.5.2.2 Market Forecast
    • 10.5.3 Iran
      • 10.5.3.1 Market Trends
      • 10.5.3.2 Market Forecast
    • 10.5.4 United Arab Emirates
      • 10.5.4.1 Market Trends
      • 10.5.4.2 Market Forecast
    • 10.5.5 Others
      • 10.5.5.1 Market Trends
      • 10.5.5.2 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

  • 12.1 Overview
  • 12.2 Inbound Logistics
  • 12.3 Operations
  • 12.4 Outbound Logistics
  • 12.5 Marketing and Sales
  • 12.6 Service

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 AppNexus
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Criteo
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Facebook Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Google LLC
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 SWOT Analysis
    • 15.3.6 Match2One AB
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Mediamath Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 MoPub
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 PubMatic Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Salesforce Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Smaato, Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 The Rubicon Project Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
    • 15.3.13 Verizon Media
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
    • 15.3.14 WPP PLC
      • 15.3.14.1 Company Overview
      • 15.3.14.2 Product Portfolio
      • 15.3.14.3 Financials
      • 15.3.14.4 SWOT Analysis
    • 15.3.15 YANDEX LLC
      • 15.3.15.1 Company Overview
      • 15.3.15.2 Product Portfolio

List of Figures

  • Figure 1: Global: Real-Time Bidding Market: Major Drivers and Challenges
  • Figure 2: Global: Real-Time Bidding Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Real-Time Bidding Market: Breakup by Auction Type (in %), 2020
  • Figure 4: Global: Real-Time Bidding Market: Breakup by Advertisement Format (in %), 2020
  • Figure 5: Global: Real-Time Bidding Market: Breakup by Application (in %), 2020
  • Figure 6: Global: Real-Time Bidding Market: Breakup by Device (in %), 2020
  • Figure 7: Global: Real-Time Bidding Market: Breakup by Region (in %), 2020
  • Figure 8: Global: Real-Time Bidding Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 9: Global: Real-Time Bidding (Open Auction) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 10: Global: Real-Time Bidding (Open Auction) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 11: Global: Real-Time Bidding (Invitation-Auction) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 12: Global: Real-Time Bidding (Invitation-Auction) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 13: Global: Real-Time Bidding (Video) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 14: Global: Real-Time Bidding (Video) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 15: Global: Real-Time Bidding (Image) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 16: Global: Real-Time Bidding (Image) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 17: Global: Real-Time Bidding (Media & Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 18: Global: Real-Time Bidding (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 19: Global: Real-Time Bidding (Retail and E-commerce) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 20: Global: Real-Time Bidding (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 21: Global: Real-Time Bidding (Games) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 22: Global: Real-Time Bidding (Games) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 23: Global: Real-Time Bidding (Travel & Luxury) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 24: Global: Real-Time Bidding (Travel & Luxury) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 25: Global: Real-Time Bidding (Mobile Applications) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 26: Global: Real-Time Bidding (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 27: Global: Real-Time Bidding (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 28: Global: Real-Time Bidding (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 29: Global: Real-Time Bidding (Mobile) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 30: Global: Real-Time Bidding (Mobile) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 31: Global: Real-Time Bidding (Desktop) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 32: Global: Real-Time Bidding (Desktop) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 33: Global: Real-Time Bidding (Other Devices) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 34: Global: Real-Time Bidding (Other Devices) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 35: North America: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 36: North America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 37: United States: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 38: United States: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 39: Canada: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 40: Canada: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 41: Asia Pacific: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 42: Asia Pacific: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 43: China: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 44: China: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 45: Japan: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 46: Japan: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 47: India: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 48: India: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 49: South Korea: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 50: South Korea: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 51: Australia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 52: Australia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 53: Indonesia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 54: Indonesia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 55: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 56: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 57: Europe: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 58: Europe: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 59: Germany: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 60: Germany: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 61: France: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 62: France: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 63: United Kingdom: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 64: United Kingdom: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 65: Italy: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 66: Italy: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 67: Spain: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 68: Spain: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 69: Russia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 70: Russia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 71: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 72: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 73: Latin America: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 74: Latin America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 75: Brazil: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 76: Brazil: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 77: Mexico: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 78: Mexico: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 79: Argentina: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 80: Argentina: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 81: Columbia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 82: Columbia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 83: Chile: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 84: Chile: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 85: Peru: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 86: Peru: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 87: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 88: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 89: Middle East and Africa: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 90: Middle East and Africa: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 91: Turkey: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 92: Turkey: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 93: Saudi Arabia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 94: Saudi Arabia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 95: Iran: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 96: Iran: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 97: United Arab Emirates: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 98: United Arab Emirates: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 99: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 100: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 101: Global: Real-Time Bidding Industry: SWOT Analysis
  • Figure 102: Global: Real-Time Bidding Industry: Value Chain Analysis
  • Figure 103: Global: Real-Time Bidding Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Real-Time Bidding Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Real-Time Bidding Market Forecast: Breakup by Auction Type (in Million US$), 2021-2026
  • Table 3: Global: Real-Time Bidding Market Forecast: Breakup by Advertisement Format (in Million US$), 2021-2026
  • Table 4: Global: Real-Time Bidding Market Forecast: Breakup by Application (in Million US$), 2021-2026
  • Table 5: Global: Real-Time Bidding Market Forecast: Breakup by Device (in Million US$), 2021-2026
  • Table 6: Global: Real-Time Bidding Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 7: Global: Real-Time Bidding Market: Competitive Structure
  • Table 8: Global: Real-Time Bidding Market: Key Players