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Market Research Report
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1015532

Bathroom Fittings Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Published: | IMARC Services Private Limited | 142 Pages | Delivery time: 2-3 business days

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Bathroom Fittings Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
Published: June 15, 2021
IMARC Services Private Limited
Content info: 142 Pages
Delivery time: 2-3 business days
  • ALL
  • Description
  • Table of Contents
Description

The global bathroom fittings market exhibited moderate growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 5.54% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Bathroom fittings, also known as sanitary fittings, stand for the plumbing fixtures or accessories installed in a bathroom. These fittings commonly include washbasins, towel hangers, taps, bathtubs, soap dispensers, faucets, showerheads, trash cans, towel paper machines, etc. Bathroom accessories are generally made up of metal, glass, porcelain, acrylic plastics, Perspex, and other materials. These fittings add functional and aesthetic value to the bathroom, along with emphasizing on luxury, elegance, and style. Owing to these benefits, bathroom fittings are being widely installed across residential, commercial, hospitality, and institutional sectors.

The elevating living standards of the consumers supported by their rising disposable income levels have led the growing inclination towards exquisite and high-end household accessories, such as bathroom fittings. Moreover, various technological upgradations and rapid digitalization have led to the introduction of advanced and smart bathroom accessories that can be operated via Internet-of-Things (IoT)-based devices. Furthermore, rising modernization, along with the prevalent trend of automation in household components, have resulted in the launch of bathroom fittings with in-built sensors. Various automated bathroom accessories including, sensor taps, smart showers/mixers, automatic soap dispensers, etc., are gaining popularity, precisely among the millennial and urbanized population. Additionally, various advanced bathroom fittings are also equipped with water-saving technology for reducing water wastage, thereby experiencing high demand across the globe. The rising environmental concerns towards water scarcity and decreasing groundwater levels have encouraged the manufacturers to design newer and state-of-the-art water closets, water sinks, toilets, and cisterns, etc., for optimum water utilization. In addition to this, the increasing urbanization levels, along with the growing construction of smart and luxury housing projects, particularly across developing countries of Asia Pacific, Middle East, and Latin America, have further augmented the demand for bathroom fittings. In these regions, the growing consumer awareness towards enhancing sanitation facilities, coupled with the introduction of several government initiatives for promoting the need for maintaining good hygienic conditions and proper sanitation, have also propelled the rapid installation of bathroom fittings. Besides this, the growing number of renovation and refurbishment activities of traditional residential and commercial infrastructures, across developed regions in North America and Europe, are also driving the market for bathroom accessories. The flourishing real estate and tourism industries, along with various infrastructural developments in the hospitality sector will continue to spur the growth of the global bathroom fittings market during the forecast period.

Breakup by Product Type:

  • Faucets
  • Showers
  • Others

Breakup by End-User:

  • Residential
  • Commercial
  • Institutional

Breakup by Distribution Channel:

  • Offline
  • Online

Breakup by Organized and Unorganized:

  • Unorganized
  • Organized
  • Breakup by Region
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • North America
  • United States
  • Canada
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Iran
  • United Arab Emirates
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Columbia
  • Chile
  • Peru
  • Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being American Standard, Dornbracht, Geberit AG, Jaquar, HANSA GmbH, Hansgrohe, Hindware Homes, Jado, Kohler, Lixil Group Corporation, Roca Sanitario, S.A, TOTO, Villeroy & Boch, and VitrA. Key Questions Answered in This Report:

  • How has the global bathroom fittings market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global bathroom fittings market?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the end user?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the organized and unorganized sector?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the global bathroom fittings and who are the key players?
  • What is the degree of competition in the market?
Table of Contents
Product Code: SR1020D252_Report

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Bathroom Fittings Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Faucets
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Showers
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by End-User

  • 7.1 Residential
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Commercial
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Institutional
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Offline
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Online
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Organized and Unorganized

  • 9.1 Unorganized
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Organized
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 Asia Pacific
    • 10.1.1 China
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Japan
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
    • 10.1.3 India
      • 10.1.3.1 Market Trends
      • 10.1.3.2 Market Forecast
    • 10.1.4 South Korea
      • 10.1.4.1 Market Trends
      • 10.1.4.2 Market Forecast
    • 10.1.5 Australia
      • 10.1.5.1 Market Trends
      • 10.1.5.2 Market Forecast
    • 10.1.6 Indonesia
      • 10.1.6.1 Market Trends
      • 10.1.6.2 Market Forecast
    • 10.1.7 Others
      • 10.1.7.1 Market Trends
      • 10.1.7.2 Market Forecast
  • 10.2 North America
    • 10.2.1 United States
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Canada
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Middle East and Africa
    • 10.4.1 Turkey
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Saudi Arabia
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Iran
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
    • 10.4.4 United Arab Emirates
      • 10.4.4.1 Market Trends
      • 10.4.4.2 Market Forecast
    • 10.4.5 Others
      • 10.4.5.1 Market Trends
      • 10.4.5.2 Market Forecast
  • 10.5 Latin America
    • 10.5.1 Brazil
      • 10.5.1.1 Market Trends
      • 10.5.1.2 Market Forecast
    • 10.5.2 Mexico
      • 10.5.2.1 Market Trends
      • 10.5.2.2 Market Forecast
    • 10.5.3 Argentina
      • 10.5.3.1 Market Trends
      • 10.5.3.2 Market Forecast
    • 10.5.4 Columbia
      • 10.5.4.1 Market Trends
      • 10.5.4.2 Market Forecast
    • 10.5.5 Chile
      • 10.5.5.1 Market Trends
      • 10.5.5.2 Market Forecast
    • 10.5.6 Peru
      • 10.5.6.1 Market Trends
      • 10.5.6.2 Market Forecast
    • 10.5.7 Others
      • 10.5.7.1 Market Trends
      • 10.5.7.2 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porter's Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 American Standard
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Dornbracht
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Geberit AG
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
    • 14.3.4 Jaquar
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 HANSA GmbH
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Hansgrohe
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
    • 14.3.7 Hindware Homes
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
    • 14.3.8 Jado
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Kohler
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 SWOT Analysis
    • 14.3.10 Lixil Group Corporation
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Roca Sanitario, S.A
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
    • 14.3.12 TOTO
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis
    • 14.3.13 Villeroy & Boch
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
      • 14.3.13.4 SWOT Analysis
    • 14.3.14 VitrA
      • 14.3.14.1 Company Overview
      • 14.3.14.2 Product Portfolio

List of Figures

  • Figure 1: Global: Bathroom Fittings Market: Major Drivers and Challenges
  • Figure 2: Global: Bathroom Fittings Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Bathroom Fittings Market: Breakup by Product Type (in %), 2020
  • Figure 4: Global: Bathroom Fittings Market: Breakup by End-User (in %), 2020
  • Figure 5: Global: Bathroom Fittings Market: Breakup by Distribution Channel (in %), 2020
  • Figure 6: Global: Bathroom Fittings Market: Breakup by Organized and Unorganized (in %), 2020
  • Figure 7: Global: Bathroom Fittings Market: Breakup by Region (in %), 2020
  • Figure 8: Global: Bathroom Fittings Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 9: Global: Bathroom Fittings (Faucets) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 10: Global: Bathroom Fittings (Faucets) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 11: Global: Bathroom Fittings (Showers) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 12: Global: Bathroom Fittings (Showers) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 13: Global: Bathroom Fittings (Others) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 14: Global: Bathroom Fittings (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 15: Global: Bathroom Fittings (Residential) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 16: Global: Bathroom Fittings (Residential) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 17: Global: Bathroom Fittings (Commercial) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 18: Global: Bathroom Fittings (Commercial) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 19: Global: Bathroom Fittings (Institutional) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 20: Global: Bathroom Fittings (Institutional) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 21: Global: Bathroom Fittings (Offline) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 22: Global: Bathroom Fittings (Offline) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 23: Global: Bathroom Fittings (Online) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 24: Global: Bathroom Fittings (Online) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 25: Global: Bathroom Fittings (Unorganized) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 26: Global: Bathroom Fittings (Unorganized) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 27: Global: Bathroom Fittings (Organized) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 28: Global: Bathroom Fittings (Organized) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 29: Asia Pacific: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 30: Asia Pacific: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 31: China: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 32: China: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 33: Japan: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 34: Japan: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 35: India: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 36: India: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 37: South Korea: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 38: South Korea: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 39: Australia: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 40: Australia: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 41: Indonesia: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 42: Indonesia: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 43: Others: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 44: Others: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 45: North America: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 46: North America: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 47: United States: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 48: United States: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 49: Canada: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 50: Canada: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 51: Europe: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 52: Europe: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 53: Germany: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 54: Germany: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 55: France: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 56: France: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 57: United Kingdom: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 58: United Kingdom: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 59: Italy: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 60: Italy: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 61: Spain: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 62: Spain: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 63: Russia: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 64: Russia: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 65: Others: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 66: Others: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 67: Middle East and Africa: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 68: Middle East and Africa: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 69: Turkey: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 70: Turkey: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 71: Saudi Arabia: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 72: Saudi Arabia: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 73: Iran: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 74: Iran: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026

Figure 75 United Arab Emirates: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020

  • Figure 76: United Arab Emirates: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 77: Others: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 78: Others: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 79: Latin America: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 80: Latin America: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 81: Brazil: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 82: Brazil: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 83: Mexico: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 84: Mexico: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 85: Argentina: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 86: Argentina: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 87: Columbia: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 88: Columbia: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 89: Chile: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 90: Chile: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 91: Peru: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 92: Peru: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 93: Others: Bathroom Fittings Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 94: Others: Bathroom Fittings Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 95: Global: Bathroom Fittings Industry: SWOT Analysis
  • Figure 96: Global: Bathroom Fittings Industry: Value Chain Analysis
  • Figure 97: Global: Bathroom Fittings Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Bathroom Fittings Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Bathroom Fittings Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
  • Table 3: Global: Bathroom Fittings Market Forecast: Breakup by End-User (in Million US$), 2021-2026
  • Table 4: Global: Bathroom Fittings Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
  • Table 5: Global: Bathroom Fittings Market Forecast: Breakup by Organized and Unorganized (in Million US$), 2021-2026
  • Table 6: Global: Bathroom Fittings Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 7: Global: Bathroom Fittings Market: Competitive Structure
  • Table 8: Global: Bathroom Fittings Market: Key Players