PUBLISHER: IMARC | PRODUCT CODE: 1800875
PUBLISHER: IMARC | PRODUCT CODE: 1800875
The global food intolerance products market size reached USD 12.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.6 Billion by 2033, exhibiting a growth rate (CAGR) of 3.46% during 2025-2033. The growing prevalence of food intolerances, increasing health consciousness among consumers, and key players are innovating and broadening their offerings to meet the demand for gluten-free, lactose-free, and allergy-friendly products are some of the factors impelling the market growth.
Rising Prevalence of Food Intolerances and Allergies
Health issues like lactose intolerance, gluten sensitivity, and celiac disease are being diagnosed more frequently, encouraging those affected to look for specialized food items. Improvements in medical testing and increased knowledge about these diseases are encouraging more people to recognize their unique nutritional requirements. This knowledge is influenced not just by healthcare professionals but also by abundant digital resources, empowering individuals to take charge of their health by making proactive choices in their diet. As a result, there is a rise in the need for food items that accommodate these special diets, encouraging companies to create new products and extend their offerings. In June 2024, Rudi's Rocky Mountain Bakery introduced Sandos, their portable PB&J sandwiches, at Whole Foods Market. Available in both peanut butter and nut-free options with grape or strawberry spreads, these sandwiches catered to consumers seeking allergy-friendly and nutritious snack options.
Growing Health Consciousness Among Consumers
Consumers are becoming more aware about how their diet affects their health and well-being, leading to a preference for healthier eating habits. There is an increase in demand for food intolerance products because of this concern, even among people who do not have any diagnosed intolerances. Consumers are choosing gluten-free, lactose-free, and sugar-free products as part of a lifestyle decision to improve health, control weight, and avoid possible health problems. The movement is supported by extensive data from health professionals, influencers, and media promoting the benefits of lowering the consumption of specific allergens and irritants. In addition, food companies are capitalizing on this movement by developing products that cater to those with specific sensitivities while also appealing to health-conscious consumers in general. In February 2023, Nestle presented more than 35 new items at Natural Products Expo West 2023 in Anaheim, California. Key food products included first-ever plant-based natural bliss oat milk and California Pizza Kitchen's BBQ chicken frozen pizza with gluten-free cauliflower crust, appealing to a variety of dietary needs and health-conscious individuals.
Technological Advancements and Product Innovation
Food manufacturers are putting money into research operations to produce top-notch products that cater to intolerances without sacrificing taste, texture, or nutritional content. Advancements in food processing and sourcing ingredients are enabling the creation of products that closely resemble their traditional versions, increasing their appeal to a broader range of consumers. Furthermore, progress in plant-based ingredients and alternative sweeteners is leading to the development of dairy-free, gluten-free, and sugar-free items that cater to both dietary restrictions and consumer tastes. These advances in technology are aiding in lowering expenses and enhancing the ability to create allergy-friendly food in larger quantities, making it more convenient and cost-effective for consumers. In 2023, the Central Food Technological Research Institute (CFTRI) introduced three novel healthy food technologies within the framework of the 'One Week One Lab' initiative. This consisted of a gluten-free cake mix made from buckwheat for those with celiac disease, a spice bread containing anti-inflammatory properties, and a fiber-enriched rusk designed to boost nutrition. Prominent guests and CFTRI leaders presented these technologies, showcasing creativity in meeting nutritional requirements and supporting well-being through functional food items.
Bakery products include gluten-free breads, cakes, cookies, and pastries for consumers with gluten intolerance or celiac disease. This segment is expanding quickly because of the rising need for gluten-free choices that maintain both flavor and consistency. Progress in baking technology and replacing ingredients, like almond flour and coconut flour are leading to advancements in the gluten-free bakery sector, increasing the attractiveness and availability of these products. As a result, the rise of the gluten-free bakery segment is bolstering the food intolerance products market value.
Confectionery products, such as chocolates, candies, and gums made without popular allergens like gluten, dairy, and nuts appeal to a wide range of people looking for delicious treats without adverse health issues. The segment is supported by the addition of healthier, low-sugar options and the incorporation of natural sweeteners. Companies are prioritizing transparent labeling to appeal to health-conscious individuals.
Dairy and dairy alternatives consist of lactose-free dairy products like milk, cheese, yogurt, and non-dairy alternatives, including almond milk, soy milk, and oat milk. The shift towards eating more plant-based foods and the increasing number of people with lactose intolerance are important factors influencing this category. Advancements in taste and consistency are enhancing the popularity of non-dairy options. Furthermore, the segment is advantageously positioned due to increasing consumer demand for sustainable and ethically sourced food items. The food intolerance products market forecast indicates a steady growth for this segment, driven by these evolving consumer preferences.
Diabetes-free food holds the largest share of the industry
Diabetes-free food holds the biggest market share according to the food intolerance products market overview, catering to individuals managing diabetes by providing low-sugar and low-glycemic index options. The rise of this segment is driven by the rising occurrence of diabetes on a global scale and the growing awareness about the benefits of controlling blood sugar levels. Apart from this, advancements in sugar substitutes like stevia and monk fruit, combined with a focus on fiber-rich and nutrient-packed recipes, are broadening the range and accessibility of diabetic-friendly food choices. Moreover, the increasing popularity of health-conscious eating habits among non-diabetic individuals that looking to decrease sugar consumption is supporting the food intolerance products market growth. During Diabetes Awareness Month in January 2024, Rebar collaborated with DMC Medical Center to introduce a new line of beverages for individuals with diabetes. These drinks contain 25% less carbohydrates than regular ones, specifically designed for diabetics with different options depending on the fruit sugar content and a sugar-free yogurt base.
Supermarkets and hypermarkets represent the leading market segment
Supermarkets and hypermarkets represent the largest segment as per the food intolerance products market outlook, offering wide reach and easy access for consumers. These retailers provide a diverse range of products, including gluten-free and lactose-free foods as well as diabetes-friendly choices, all available in one place. Their broad network and spacious store layout enable thorough product showcases and frequent promotions, improving user awareness and convenience. The dominance of the segment is also driven by partnerships with manufacturers and the addition of private-label products tailored to specific dietary needs. Additionally, supermarkets and hypermarkets frequently have specialized areas for health foods, simplifying the search and purchase of products suitable for intolerance.
North America leads the market, accounting for the largest food intolerance products market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for food intolerance products.
North America represents the largest segment, driven by high consumer awareness and advanced diagnostic capabilities. The region is advantaged by a robust retail system featuring supermarkets, hypermarkets, and online platforms that provide a variety of products suitable for people with different dietary needs. The high occurrence of food intolerances and allergies and the growing focus on health and well-being are driving the food intolerance products demand in the region. Moreover, stringent regulations in North America guarantee top-notch food safety and labeling standards, enhancing consumer trust in the products. The market dominance is also supported by the presence of key industry leaders and continuous advancements in food technology. In November 2023, Daring Foods introduced five new plant-based and gluten-free frozen meals in the US, expanding its product offerings. The newly introduced dishes, such as Spicy Fajita and Teriyaki Plant Chicken Bowls, were created to appeal to health-conscious users by offering more than 16 grams of protein in each serving.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)