Market Research Report
Sales Acceleration Technology Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
|Sales Acceleration Technology Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026|
Published: November 10, 2021
IMARC Services Private Limited
Content info: 142 Pages
Delivery time: 2-3 business days
The global sales acceleration technology market grew at a CAGR of around 15% during 2015-2020. Looking forward, IMARC Group expects the market to exhibit strong growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Sales acceleration technology refers to a software-based tool designed to optimize sales functions. It automates sales and administrative tasks and streamlines sales processes through various features, such as email tracking, inbound and outbound call tracking, lead prioritization, list building tools, market intelligence and predictive analysis tools, sales force automation and gamification. These tools use data and other statistical insights to efficiently navigate sales cycles and funnels and offer various benefits, such as leaner lead generation, increased sales productivity, improved sales coaching and training and optimization of sales funnel.
Rapid automation across industries is one of the key factors driving the growth of the market. Furthermore, an increasing demand for efficient sales management tools is also strengthening the market growth. Organizations are using sales acceleration technologies to drive sales through marketing campaigns and monitor consumer patterns. They are also used for configure, price, quote (CPQ) functions, sales promotion automation, customer relationship management (CRM), sales email tools and sales intelligence. This minimizes the wastage of time while contacting the prospects and optimizes various sales processes. Additionally, various product innovations, such as the development of intuitive and interactive dashboards for an enhanced digital experience for the user, are acting as other growth-inducing factors. Sales acceleration software developers are also integrating elaborate designs, smooth animations and sales monitoring tools to increase user engagement. Other factors, including improvements in the information technology (IT) infrastructure, along with extensive research and development (R&D) activities, are anticipated to drive the market further.