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PUBLISHER: IMARC | PRODUCT CODE: 1423153

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PUBLISHER: IMARC | PRODUCT CODE: 1423153

Electric Toothbrush Market Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2024-2032

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Abstract

The global electric toothbrush market size reached US$ 3.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032.

An electric, or power, toothbrush refers to a device used for cleaning the teeth, tongue and gums through rapid and automatic bristle motions. It uses rotations and side-to-side movements of the head and is effective in removing the plaque and minimizing the effects of gingivitis. The electric toothbrush consists of timers, digital reminder systems, multiple brush head attachments and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. It also offers various brushing modes, such as routine brushing, gum care, deep cleaning, tongue cleaning, whitening and minimizing tooth sensitivity.

The increasing prevalence of oral and tooth-related ailments is one of the key factors driving the growth of the market. Furthermore, changing lifestyles and the adoption of unhealthy dietary patterns, including consumption of sugar-rich foods, alcohol and tobacco, have enhanced the occurrence of cavities and other dental problems, thereby increasing the demand for oral care products, such as the electric toothbrush. In line with this, product manufacturers are using innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities. Additionally, various technological advancements, such as the development of smart electric toothbrushes with innovative pressure sensor technology, head replacement reminding capability, bluetooth connectivity and real-time data transfer to smartphones for constant monitoring, are contributing to the market growth. Other factors, including rising disposable incomes of the consumers, along with aggressive promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global electric toothbrush market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on technology, bristle type, distribution channel and end user.

Breakup by Technology:

Rotational

Vibrational

Breakup by Bristle Type:

Soft Bristles

Nanometer Bristles

Breakup by Distribution Channel:

Online

Offline

Breakup by End User:

Adults

Children

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd. and Procter & Gamble Company.

Key Questions Answered in This Report

  • 1. What was the size of the global electric toothbrush market in 2023?
  • 2. What is the expected growth rate of the global electric toothbrush market during 2024-2032?
  • 3. What are the key factors driving the global electric toothbrush market?
  • 4. What has been the impact of COVID-19 on the global electric toothbrush market?
  • 5. What is the breakup of the global electric toothbrush market based on the technology?
  • 6. What is the breakup of the global electric toothbrush market based on the bristle type?
  • 7. What is the breakup of the global electric toothbrush market based on the distribution channel?
  • 8. What is the breakup of the global electric toothbrush market based on the end user?
  • 9. What are the key regions in the global electric toothbrush market?
  • 10. Who are the key players/companies in the global electric toothbrush market?
Product Code: SR112024A2413

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Electric Toothbrush Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Technology

  • 6.1 Rotational
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Vibrational
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Bristle Type

  • 7.1 Soft Bristles
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Nanometer Bristles
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Online
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Offline
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by End User

  • 9.1 Adults
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Children
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Church & Dwight Co. Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Colgate-Palmolive Company
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Conair Corporation (Jarden)
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Den-Mat Holdings LLC
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Dr. Fresh LLC (High Ridge Brands Co.)
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 FOREO
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Koninklijke Philips N.V.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Lion Corporation
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
    • 15.3.9 Panasonic Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Shenzhen Risun Technology Co. Ltd.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Procter & Gamble Company
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
Product Code: SR112024A2413

List of Figures

  • Figure 1: Global: Electric Toothbrush Market: Major Drivers and Challenges
  • Figure 2: Global: Electric Toothbrush Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Electric Toothbrush Market: Breakup by Technology (in %), 2023
  • Figure 4: Global: Electric Toothbrush Market: Breakup by Bristle Type (in %), 2023
  • Figure 5: Global: Electric Toothbrush Market: Breakup by Distribution Channel (in %), 2023
  • Figure 6: Global: Electric Toothbrush Market: Breakup by End User (in %), 2023
  • Figure 7: Global: Electric Toothbrush Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Electric Toothbrush Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Electric Toothbrush (Rotational) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Electric Toothbrush (Rotational) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Electric Toothbrush (Vibrational) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Electric Toothbrush (Vibrational) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Electric Toothbrush (Soft Bristles) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Electric Toothbrush (Soft Bristles) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Electric Toothbrush (Nanometer Bristles) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Electric Toothbrush (Nanometer Bristles) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Electric Toothbrush (Online Distribution) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Electric Toothbrush (Online Distribution) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Electric Toothbrush (Offline Distribution) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Electric Toothbrush (Offline Distribution) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Electric Toothbrush (Adults) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Electric Toothbrush (Adults) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Electric Toothbrush (Children) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Electric Toothbrush (Children) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: North America: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: North America: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: United States: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: United States: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Canada: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Canada: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Asia Pacific: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Asia Pacific: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: China: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: China: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Japan: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Japan: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: India: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: India: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: South Korea: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: South Korea: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Australia: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Australia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Indonesia: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Indonesia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Europe: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Europe: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Germany: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Germany: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: France: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: France: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: United Kingdom: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: United Kingdom: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Italy: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Italy: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Spain: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Spain: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Russia: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Russia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Latin America: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Latin America: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Brazil: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Brazil: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Mexico: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Mexico: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Middle East and Africa: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Middle East and Africa: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Global: Electric Toothbrush Industry: SWOT Analysis
  • Figure 74: Global: Electric Toothbrush Industry: Value Chain Analysis
  • Figure 75: Global: Electric Toothbrush Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Electric Toothbrush Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Electric Toothbrush Market Forecast: Breakup by Technology (in Million US$), 2024-2032
  • Table 3: Global: Electric Toothbrush Market Forecast: Breakup by Bristle Type (in Million US$), 2024-2032
  • Table 4: Global: Electric Toothbrush Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 5: Global: Electric Toothbrush Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 6: Global: Electric Toothbrush Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Electric Toothbrush Market Structure
  • Table 8: Global: Electric Toothbrush Market: Key Players
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