PUBLISHER: IMARC | PRODUCT CODE: 1390687
PUBLISHER: IMARC | PRODUCT CODE: 1390687
The global electric hair brush market size reached US$ 273.1 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 363.9 Million by 2028, exhibiting a growth rate (CAGR) of 4.90% during 2022-2028.
Conventional straightening tools, such as flat irons, take a reasonably long time to provide shiny, sleek, and desired hair results. As a result, leading industry players have introduced electric hair brushes that comb, dry and straighten the hair simultaneously. These hair brushes are currently available in the paddle and flat variants with bristles built on a ceramic or tourmaline plate, which generates heat that releases negative ions to make hair shiny and smooth. Moreover, as they can provide faster and easier straightening without leaving the hair flat or devoid of volume, their demand is escalating around the world.
There is a rise in the demand for shiny and straightened hair, especially among the millennial population, which can be accredited to increasing awareness about personal grooming and the growing number of fashion campaigns on social media forums, such as Facebook, Instagram, YouTube, and Pinterest. This, coupled with the rising utilization of electric hair brushes in salons and other hair care spaces, represents one of the key factors creating a positive outlook for the market. Apart from this, unhealthy dietary habits and the increasing geriatric population are resulting in the growing occurrence of dryness, frizzy hair, and hair loss. This is propelling people to invest in advanced hair products, such as electric hair brushes, to maintain good hair health. Furthermore, numerous manufacturers are considerably spending on collaborations and the development of technologically advanced product variants to expand their overall market reach. In line with this, they are also introducing electric hair brushes with time-saving and temperature controller features. These innovations are projected to influence the market positively.
IMARC Group provides an analysis of the key trends in each sub-segment of the global electric hair brush market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, gender, distribution channel and end use.
Flat
Round
Female
Male
Supermarkets and Hypermarkets
Beauty Stores
Online Stores
Others
Household
Commercial
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Apalus Inc, Dafni, Drybar LLC (Helen of Troy Limited), Glamfields, Koninklijke Philips N.V., L'Oreal S.A., Panasonic Corporation, Revlon Inc., Spectrum Brands Inc., The Conair Group Ltd. and Vega Industries Pvt. Limited.