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1092067

Web Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Published: | IMARC Services Private Limited | 145 Pages | Delivery time: 2-3 business days

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Web Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027
Published: June 13, 2022
IMARC Services Private Limited
Content info: 145 Pages
Delivery time: 2-3 business days
  • Description
  • Table of Contents
  • List of Tables

The global web analytics market reached a value of US$ 4.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 11.2 Billion by 2027, exhibiting a CAGR of 18.1% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Web analytics refers to the collection, reporting and analysis of data gathered from online websites and e-commerce platforms. It extracts and categorizes quantitative and qualitative data to interpret patterns and trends. It involves the use of software and on-site and off-site platforms to create objectives, call-to-action, site visitor goals and identifying key performance indicators (KPIs) of the website. The website publisher uses web analytic solutions to measure the number of visitors, keywords searches, time spent on the site and the links clicked. They are also used for business and market research, online advertising, behavioral targeting, traffic and digital rights management, online fraud detection and personalization. As a result, web analytics finds extensive applications across various industries, such as retail, manufacturing, information technology (IT), healthcare and banking, financial services and insurance (BFSI).

Web Analytics Market Trends:

  • Rapid digitization, along with increasing marketing automation, is one of the key factors driving the market growth. Moreover, the proliferation of online retail and social media platforms is providing a thrust to the growth of the market. Web analytics organizes large chunks of random and unorganized data and enables the organizations to make informed decisions based on real-time user insights. In line with this, the ongoing coronavirus (COVID-19) pandemic is also causing a significant increase in the digital traffic, thereby favoring the market growth. Organizations are widely using mobile-based web analytic solutions to collect and analyze data collected from the user's interaction with the website through smartphones and tablets. Additionally, the development of predictive analytics and search engine optimization (SEO) solutions for automated and detailed performance tracking are also contributing to the market growth. Other factors, including significant growth in the IT industry, along with the increasing penetration of the internet, especially in developing economies, are acting as other growth-inducing factors.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global web analytics market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on offering, deployment mode, application and end user.

Breakup by Offering:

  • Solution
  • Search Engine Tracking and Ranking
  • Heat Map Analytics
  • Marketing Automation
  • Behavior Based Targeting
  • Others
  • Service
  • Professional Services
  • Support and Maintenance

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based

Breakup by Application:

  • Social Media Management
  • Targeting and Behavioral Analysis
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Online Marketing
  • Others

Breakup by End User:

  • BFSI
  • Retail
  • Healthcare
  • Government
  • Travel and Hospitality
  • IT and Telecommunications
  • Media and Entertainment
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

  • The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation and Webtrends Inc.
  • Key Questions Answered in This Report
  • 1. What is the expected growth rate of the global web analytics market during 2022-2027?
  • 2. What are the key factors driving the global web analytics market?
  • 3. What has been the impact of COVID-19 on the global web analytics market?
  • 4. What is the breakup of the global web analytics market based on the offering?
  • 5. What is the breakup of the global web analytics market based on the deployment mode?
  • 6. What is the breakup of the global web analytics market based on the application?
  • 7. What is the breakup of the global web analytics market based on the end user?
  • 8. What are the key regions in the global web analytics market?
  • 9. Who are the key players/companies in the global web analytics market?
Product Code: SR0622A194_Report

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Web Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Offering

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 Search Engine Tracking and Ranking
      • 6.1.2.2 Heat Map Analytics
      • 6.1.2.3 Marketing Automation
      • 6.1.2.4 Behavior Based Targeting
      • 6.1.2.5 Others
    • 6.1.3 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Key Segments
      • 6.2.2.1 Professional Services
      • 6.2.2.2 Support and Maintenance
    • 6.2.3 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Social Media Management
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Targeting and Behavioral Analysis
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Display Advertising Optimization
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Multichannel Campaign Analysis
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Online Marketing
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by End User

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Healthcare
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Government
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Travel and Hospitality
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 IT and Telecommunications
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Media and Entertainment
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 AT Internet
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Google LLC (Alphabet Inc.)
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 SWOT Analysis
    • 15.3.4 International Business Machines Corporation
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Microsoft Corporation
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 MicroStrategy Incorporated
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 SAS Institute Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 SWOT Analysis
    • 15.3.8 Splunk Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Tableau Software LLC (Salesforce.com Inc.)
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Teradata Corporation
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Webtrends Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio

List of Figures

  • Figure 1: Global: Web Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Web Analytics Market: Sales Value (in Billion US$), 2016-2021
  • Figure 3: Global: Web Analytics Market Forecast: Sales Value (in Billion US$), 2022-2027
  • Figure 4: Global: Web Analytics Market: Breakup by Offering (in %), 2021
  • Figure 5: Global: Web Analytics Market: Breakup by Deployment Mode (in %), 2021
  • Figure 6: Global: Web Analytics Market: Breakup by Application (in %), 2021
  • Figure 7: Global: Web Analytics Market: Breakup by End User (in %), 2021
  • Figure 8: Global: Web Analytics Market: Breakup by Region (in %), 2021
  • Figure 9: Global: Web Analytics (Solution) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 10: Global: Web Analytics (Solution) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 11: Global: Web Analytics (Services) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 12: Global: Web Analytics (Services) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 13: Global: Web Analytics (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 14: Global: Web Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 15: Global: Web Analytics (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 16: Global: Web Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 17: Global: Web Analytics (Social Media Management) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 18: Global: Web Analytics (Social Media Management) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 19: Global: Web Analytics (Targeting and Behavioral Analysis) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 20: Global: Web Analytics (Targeting and Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 21: Global: Web Analytics (Display Advertising Optimization) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 22: Global: Web Analytics (Display Advertising Optimization) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 23: Global: Web Analytics (Multichannel Campaign Analysis) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 24: Global: Web Analytics (Multichannel Campaign Analysis) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 25: Global: Web Analytics (Online Marketing) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 26: Global: Web Analytics (Online Marketing) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 27: Global: Web Analytics (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 28: Global: Web Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 29: Global: Web Analytics (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 30: Global: Web Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 31: Global: Web Analytics (Retail) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 32: Global: Web Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 33: Global: Web Analytics (Healthcare ) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 34: Global: Web Analytics (Healthcare ) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 35: Global: Web Analytics (Government) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 36: Global: Web Analytics (Government) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 37: Global: Web Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 38: Global: Web Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 39: Global: Web Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 40: Global: Web Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 41: Global: Web Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 42: Global: Web Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 43: Global: Web Analytics (Other End Users) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 44: Global: Web Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 45: North America: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 46: North America: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 47: United States: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 48: United States: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 49: Canada: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 50: Canada: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 51: Asia-Pacific: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 52: Asia-Pacific: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 53: China: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 54: China: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 55: Japan: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 56: Japan: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 57: India: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 58: India: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 59: South Korea: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 60: South Korea: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 61: Australia: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 62: Australia: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 63: Indonesia: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 64: Indonesia: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 65: Others: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 66: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 67: Europe: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 68: Europe: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 69: Germany: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 70: Germany: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 71: France: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 72: France: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 73: United Kingdom: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 74: United Kingdom: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 75: Italy: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 76: Italy: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 77: Spain: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 78: Spain: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 79: Russia: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 80: Russia: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 81: Others: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 82: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 83: Latin America: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 84: Latin America: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 85: Brazil: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 86: Brazil: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 87: Mexico: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 88: Mexico: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 89: Others: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 90: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 91: Middle East and Africa: Web Analytics Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 92: Middle East and Africa: Web Analytics Market: Breakup by Country (in %), 2021
  • Figure 93: Middle East and Africa: Web Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 94: Global: Web Analytics Industry: SWOT Analysis
  • Figure 95: Global: Web Analytics Industry: Value Chain Analysis
  • Figure 96: Global: Web Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Web Analytics Market: Key Industry Highlights, 2021 and 2027
  • Table 2: Global: Web Analytics Market Forecast: Breakup by Offering (in Million US$), 2022-2027
  • Table 3: Global: Web Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2022-2027
  • Table 4: Global: Web Analytics Market Forecast: Breakup by Application (in Million US$), 2022-2027
  • Table 5: Global: Web Analytics Market Forecast: Breakup by End User (in Million US$), 2022-2027
  • Table 6: Global: Web Analytics Market Forecast: Breakup by Region (in Million US$), 2022-2027
  • Table 7: Global: Web Analytics Market: Competitive Structure
  • Table 8: Global: Web Analytics Market: Key Players