Need help finding what you are looking for?
Contact Us
PUBLISHER: IMARC Services Private Limited | PRODUCT CODE: 1206901
PUBLISHER: IMARC Services Private Limited | PRODUCT CODE: 1206901
North America Smart TV Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
PUBLISHED:
PAGES: 113 Pages
DELIVERY TIME: 2-3 business days
SELECT AN OPTION
The North America smart TV market size reached US$ 58.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 133.4 Billion by 2028, exhibiting a growth rate (CAGR) of 14.4% during 2023-2028. The rising penetration of high-speed internet, rapid digitization, and increasing viewership of online content represent some of the key factors driving the market.
Smart television (TV), or connected TV, is a next-generation electrical device with internet connectivity. It is installed with a TV operating system, extra hardware and connections, and a graphical user interface (GUI) that aids in streaming content from internet video services. It also comprises built-in Wi-Fi that eliminates the need for a set-top box. It offers multiple exciting features, such as web 2.0, access to streaming services, and on-demand online and offline content from different applications. It also provides advanced features, such as voice command, screen sharing, and video calling, which create a more enticing environment for the users. Besides this, a smart TV can wirelessly connect to smartphones, tablets, keyboards, mouse, and various other input devices that enable text entry, navigation, and enhanced usability and control. At present, smart TV is being increasingly used in homes, schools, hospitals, and public and private organizations across the North American region.
North America Smart TV Market Trends:
- Presently, the rising reliance on high-speed internet connectivity, along with the increasing viewership of online content, represents one of the key factors positively influencing the market in the North American region. Additionally, the growing sales of streaming devices and the easy availability of content on over-the-top (OTT) platforms are currently creating a positive outlook for the market. Apart from this, smart TVs are loaded with numerous advanced features and applications, such as improved viewing experience and color accuracy, which is catalyzing their demand in the region. Furthermore, the thriving electronics industry and the incorporation of technological innovations, such as voice control and artificial intelligence (AI), with smart TVs are increasing product sales in the region. In addition, considerable usage of digital and smart alternatives is driving the market. Moreover, there is an increase in the demand for premium and luxurious consumer products. In addition, the easy availability of products across offline and online distribution channels are offering a favorable market outlook in the region. Besides this, the rising focus and increasing investments by leading market players in marketing strategies, such as social media promotions and celebrity endorsement, are expected to propel the market growth in the North American region.
Key Market Segmentation:
- IMARC Group provides an analysis of the key trends in each sub-segment of the North America smart TV market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on resolution type, screen size, screen type, technology, platform, distribution channel, and application.
Resolution Type Insights:
- 4K UHD TV
- HD TV
- Full HD TV
- 8K TV
- The report has provided a detailed breakup and analysis of the North America smart TV market based on the resolution type. This includes 4K UHD TV, HD TV, Full HD TV, and 8K TV. According to the report, 4K UHD TV represented the largest segment as they offer higher pixel density, enhanced color accuracy, and produce clearer and better-defined pictures than regular TVs.
Screen Size Insights:
- Below 32 Inches
32 to 45 Inches
46 to 55 Inches
56 to 65 Inches
- Above 65 Inches
- The report has also provided a detailed breakup and analysis of the North America smart TV market based on the screen size. This includes below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches. According to the report, smart TVs of 32 to 45 inches screen size accounted for the largest market share as they are budget-friendly and give superior picture quality at affordable rates.
Screen Type Insights:
- Flat
- Curved
- A detailed breakup and analysis of the North America smart TV market based on the screen type has also been provided in the report. This includes flat and curved screens. According to the report, flat-screen smart TVs accounted for the largest market share as they are easy to install on the wall.
Technology Insights:
- LCD (Liquid Crystal Display)
- LED (Light Emitting Diode)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot Light Emitting Diode)
- A detailed breakup and analysis of the North America smart TV market based on the technology has also been provided in the report. This includes LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), and QLED (Quantum Dot Light Emitting Diode). According to the report, LED smart TVs represented the largest segment as they consume less power and help consumers save on electricity bills.
Platform Insights:
- Android
- Roku
- WebOS
- Tizen OS
- iOS
- MyHomeScreen
- Others
- A detailed breakup and analysis of the North America Smart TV market based on the platform has also been provided in the report. This includes Android, Roku, WebOS, Tizen OS, IoS, MyHomeScreen, and others. According to the report, Android accounted for the largest market share as it provides play store access for application downloads and numerous other features, such as voice search and content aggregation from multiple media apps.
Distribution Channel Insights:
- Offline
- Online
- The report has also provided a detailed breakup and analysis of the North America smart TV market based on the distribution channel. This includes offline and online. According to the report, the offline distribution channel accounted for the largest market share as it provides instant product delivery and assists consumers in getting personalized recommendations from sales staff.
Application Insights:
- Residential
- Commercial
- The report has also provided a detailed breakup and analysis of the North America smart TV market based on the application. This includes residential and commercial. According to the report, residential spaces represented the largest market segment.
Country Insights:
- United States
- Canada
- Mexico
- The report has also provided a comprehensive analysis of all the major regional markets that include the United States, Canada, and Mexico. According to the report, the United States was the largest market for smart TV. Some of the factors driving the US smart TV market included the high expenditure capacity of individuals, rising usage of high-speed network connectivity, and the expansion of schools and hospitals in the country.
Competitive Landscape:
- The report has also provided a comprehensive analysis of the competitive landscape in the North America smart TV market. Detailed profiles of all major companies have also been provided.
Key Questions Answered in This Report:
- 1. What was the size of the North America smart TV market in 2022?
- 2. What is the expected growth rate of the North America smart TV market during 2023-2028?
- 3. What are the key factors driving the North America smart TV market?
- 4. What has been the impact of COVID-19 on the North America smart TV market?
- 5. What is the breakup of the North America smart TV market based on resolution type?
- 6. What is the breakup of the North America smart TV market based on the screen size?
- 7. What is the breakup of the North America smart TV market based on the screen type?
- 8. What is the breakup of the North America smart TV market based on the technology?
- 9. What is the breakup of the North America smart TV market based on platform?
- 10. What is the breakup of the North America smart TV market based on the distribution channel?
- 11. What is the breakup of the North America smart TV market based on the application?
- 12. What are the key regions in the North America smart TV market?
Product Code: SR1323A373_Report
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Smart TV Market
- 5.1 Market Performance
- 5.2 Market Breakup by Resolution Type
- 5.3 Market Breakup by Screen Size
- 5.4 Market Breakup by Screen Type
- 5.5 Market Breakup by Technology
- 5.6 Market Breakup by Platform
- 5.7 Market Breakup by Distribution Channel
- 5.8 Market Breakup by Application
- 5.9 Market Breakup by Region
- 5.10 Market Forecast
6 North America Smart TV Market
- 6.1 Market Performance
- 6.2 Impact of COVID-19
- 6.3 Market Forecast
7 North America Smart TV Market: Breakup by Resolution Type
- 7.1 4K UHD TV
- 7.2 HD TV
- 7.3 Full HD TV
- 7.4 8K TV
8 North America Smart TV Market: Breakup by Screen Size
- 8.1 Below 32 Inches
- 8.2 32 to 45 Inches
- 8.3 46 to 55 Inches
- 8.4 56 to 65 Inches
- 8.5 Above 65 Inches
9 North America Smart TV Market: Breakup by Screen Type
- 9.1 Flat
- 9.2 Curved
10 North America Smart TV Market: Breakup by Technology
- 10.1 LCD (Liquid Crystal Display)
- 10.2 LED (Light Emitting Diode)
- 10.3 OLED (Organic Light Emitting Diode)
- 10.4 QLED (Quantum Dot Light Emitting Diode)
11 North America Smart TV Market: Breakup by Platform
- 11.1 Android
- 11.2 Roku
- 11.3 WebOS
- 11.4 Tizen OS
- 11.5 iOS
- 11.6 MyHomeScreen
- 11.7 Others
12 North America Smart TV Market: Breakup by Distribution Channel
- 12.1 Offline
- 12.2 Online
13 North America Smart TV Market: Breakup by Application
- 13.1 Residential
- 13.2 Commercial
14 North America Smart TV Market: Breakup by Country
- 14.1 United States
- 14.1.1 Historical Market Trends
- 14.1.2 Market Breakup by Resolution Type
- 14.1.3 Market Breakup by Screen Size
- 14.1.4 Market Breakup by Screen Type
- 14.1.5 Market Breakup by Technology
- 14.1.6 Market Breakup by Platform
- 14.1.7 Market Breakup by Distribution Channel
- 14.1.8 Market Breakup by Application
- 14.2 Canada
- 14.2.1 Historical Market Trends
- 14.2.2 Market Breakup by Resolution Type
- 14.2.3 Market Breakup by Screen Size
- 14.2.4 Market Breakup by Screen Type
- 14.2.5 Market Breakup by Technology
- 14.2.6 Market Breakup by Platform
- 14.2.7 Market Breakup by Distribution Channel
- 14.2.8 Market Breakup by Application
- 14.3 Mexico
- 14.3.1 Historical Market Trends
- 14.3.2 Market Breakup by Resolution Type
- 14.3.3 Market Breakup by Screen Size
- 14.3.4 Market Breakup by Screen Type
- 14.3.5 Market Breakup by Technology
- 14.3.6 Market Breakup by Platform
- 14.3.7 Market Breakup by Distribution Channel
- 14.3.8 Market Breakup by Application
15 SWOT Analysis
- 15.1 Overview
- 15.2 Strengths
- 15.3 Weaknesses
- 15.4 Opportunities
- 15.5 Threats
16 Value Chain Analysis
- 16.1 Overview
- 16.2 Research and Development
- 16.3 Raw Material Procurement
- 16.4 Manufacturing
- 16.5 Marketing
- 16.6 Distribution
- 16.7 Export
- 16.8 End-User
17 Porter's Five Forces Analysis
- 17.1 Overview
- 17.2 Bargaining Power of Buyers
- 17.3 Bargaining Power of Suppliers
- 17.4 Degree of Rivalry
- 17.5 Threat of New Entrants
- 17.6 Threat of Substitutes
18 Price Analysis
19 Competitive Landscape
- 19.1 Market Structure
- 19.2 Key Players
- 19.3 Profiles of Key Players
Product Code: SR1323A373_Report
List of Figures
- Figure 1: North America: Smart TV Market: Major Drivers and Challenges
- Figure 2: Global: Smart TV Market: Sales Value (in Billion US$), 2017-2022
- Figure 3: Global: Smart TV Market: Breakup by Resolution Type (in %), 2022
- Figure 4: Global: Smart TV Market: Breakup by Screen Size (in %), 2022
- Figure 5: Global: Smart TV Market: Breakup by Screen Type (in %), 2022
- Figure 6: Global: Smart TV Market: Breakup by Technology (in %), 2022
- Figure 7: Global: Smart TV Market: Breakup by Platform (in %), 2022
- Figure 8: Global: Smart TV Market: Breakup by Distribution Channel (in %), 2022
- Figure 9: Global: Smart TV Market: Breakup by Application (in %), 2022
- Figure 10: Global: Smart TV Market: Breakup by Region (in %), 2022
- Figure 11: Global: Smart TV Market Forecast: Sales Value (in Billion US$), 2023-2028
- Figure 12: North America: Smart TV Market: Sales Value (in Billion US$), 2017-2022
- Figure 13: North America: Smart TV Market Forecast: Sales Value (in Billion US$), 2023-2028
- Figure 14: North America: Smart TV Market: Breakup by Resolution Type (in %), 2022
- Figure 15: North America: Smart TV (4K UHD TV) Market: Sales Value (in Billion US$), 2017-2022
- Figure 16: North America: Smart TV (HD TV) Market: Sales Value (in Billion US$), 2017-2022
- Figure 17: North America: Smart TV (Full HD TV) Market: Sales Value (in Billion US$), 2017-2022
- Figure 18: North America: Smart TV (8K TV) Market: Sales Value (in Billion US$), 2017-2022
- Figure 19: North America: Smart TV Market: Breakup by Screen Size (in %), 2022
- Figure 20: North America: Smart TV (Below 32 Inches) Market: Sales Value (in Billion US$), 2017-2022
- Figure 21: North America: Smart TV (32 to 45 Inches) Market: Sales Value (in Billion US$), 2017-2022
- Figure 22: North America: Smart TV (46 to 55 Inches) Market: Sales Value (in Billion US$), 2017-2022
- Figure 23: North America: Smart TV (56 to 65 Inches) Market: Sales Value (in Billion US$), 2017-2022
- Figure 24: North America: Smart TV (Above 65 Inches) Market: Sales Value (in Billion US$), 2017-2022
- Figure 25: North America: Smart TV Market: Breakup by Screen Type (in %), 2022
- Figure 26: North America: Smart TV (Flat) Market: Sales Value (in Billion US$), 2017-2022
- Figure 27: North America: Smart TV (Curved) Market: Sales Value (in Billion US$), 2017-2022
- Figure 28: North America: Smart TV Market: Breakup by Technology (in %), 2022
- Figure 29: North America: Smart TV (LCD - Liquid Crystal Display) Market: Sales Value (in Billion US$), 2017-2022
- Figure 30: North America: Smart TV (LED - Light Emitting Diode) Market: Sales Value (in Billion US$), 2017-2022
- Figure 31: North America: Smart TV (OLED - Organic Light Emitting Diode) Market: Sales Value (in Billion US$), 2017-2022
- Figure 32: North America: Smart TV (QLED - Quantum Dot Light Emitting Diode) Market: Sales Value (in Billion US$), 2017-2022
- Figure 33: North America: Smart TV Market: Breakup by Platform (in %), 2022
- Figure 34: North America: Smart TV (Android) Market: Sales Value (in Billion US$), 2017-2022
- Figure 35: North America: Smart TV (Roku) Market: Sales Value (in Billion US$), 2017-2022
- Figure 36: North America: Smart TV (WebOS) Market: Sales Value (in Billion US$), 2017-2022
- Figure 37: North America: Smart TV (Tizen OS) Market: Sales Value (in Billion US$), 2017-2022
- Figure 38: North America: Smart TV (iOS) Market: Sales Value (in Billion US$), 2017-2022
- Figure 39: North America: Smart TV (MyHomeScreen) Market: Sales Value (in Billion US$), 2017-2022
- Figure 40: North America: Smart TV (Other Platforms) Market: Sales Value (in Billion US$), 2017-2022
- Figure 41: North America: Smart TV Market: Breakup by Distribution Channel (in %), 2022
- Figure 42: North America: Smart TV Market: Online Sales (in Billion US$), 2017-2022
- Figure 43: North America: Smart TV Market: Offline Sales (in Billion US$), 2017-2022
- Figure 44: North America: Smart TV Market: Breakup by Application (in %), 2022
- Figure 45: North America: Smart TV (Residential) Market: Sales Value (in Billion US$), 2017-2022
- Figure 46: North America: Smart TV (Commercial) Market: Sales Value (in Billion US$), 2017-2022
- Figure 47: North America: Smart TV Market: Breakup by Country (in %), 2022
- Figure 48: United States: Smart TV Market: Sales Value (in Billion US$), 2017-2022
- Figure 49: United States: Smart TV Market: Breakup by Resolution Type (in %), 2022
- Figure 50: United States: Smart TV Market: Breakup by Screen Size (in %), 2022
- Figure 51: United States: Smart TV Market: Breakup by Screen Type (in %), 2022
- Figure 52: United States: Smart TV Market: Breakup by Technology (in %), 2022
- Figure 53: United States: Smart TV Market: Breakup by Platform (in %), 2022
- Figure 54: United States: Smart TV Market: Breakup by Distribution Channel (in %), 2022
- Figure 55: United States: Smart TV Market: Breakup by Application (in %), 2022
- Figure 56: Canada: Smart TV Market: Sales Value (in Billion US$), 2017-2022
- Figure 57: Canada: Smart TV Market: Breakup by Resolution Type (in %), 2022
- Figure 58: Canada: Smart TV Market: Breakup by Screen Size (in %), 2022
- Figure 59: Canada: Smart TV Market: Breakup by Screen Type (in %), 2022
- Figure 60: Canada: Smart TV Market: Breakup by Technology (in %), 2022
- Figure 61: Canada: Smart TV Market: Breakup by Platform (in %), 2022
- Figure 62: Canada: Smart TV Market: Breakup by Distribution Channel (in %), 2022
- Figure 63: Canada: Smart TV Market: Breakup by Application (in %), 2022
- Figure 64: Mexico: Smart TV Market: Sales Value (in Billion US$), 2017-2022
- Figure 65: Mexico: Smart TV Market: Breakup by Resolution Type (in %), 2022
- Figure 66: Mexico: Smart TV Market: Breakup by Screen Size (in %), 2022
- Figure 67: Mexico: Smart TV Market: Breakup by Screen Type (in %), 2022
- Figure 68: Mexico: Smart TV Market: Breakup by Technology (in %), 2022
- Figure 69: Mexico: Smart TV Market: Breakup by Platform (in %), 2022
- Figure 70: Mexico: Smart TV Market: Breakup by Distribution Channel (in %), 2022
- Figure 71: Mexico: Smart TV Market: Breakup by Application (in %), 2022
- Figure 72: North America: Smart TV Industry: SWOT Analysis
- Figure 73: North America: Smart TV Industry: Value Chain Analysis
- Figure 74: North America: Smart TV Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: North America: Smart TV Market: Key Industry Highlights, 2022 and 2028
- Table 2: North America: Smart TV Market: Breakup by Resolution Type (in Billion US$), 2017-2022
- Table 3: North America: Smart TV Market: Breakup by Screen Size (in Billion US$), 2017-2022
- Table 4: North America: Smart TV Market: Breakup by Screen Type (in Billion US$), 2017-2022
- Table 5: North America: Smart TV Market: Breakup by Technology (in Billion US$), 2017-2022
- Table 6: North America: Smart TV Market: Breakup by Platform (in Billion US$), 2017-2022
- Table 7: North America: Smart TV Market: Breakup by Distribution Channel (in Billion US$), 2017-2022
- Table 8: North America: Smart TV Market: Breakup by Application (in Billion US$), 2017-2022
- Table 9: North America: Smart TV Market: Breakup by Country (in Billion US$), 2017-2022
- Table 10: North America: Smart TV Market: Competitive Structure
- Table 11: North America: Smart TV Market: Key Players
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.