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PUBLISHER: IMARC | PRODUCT CODE: 1225338
PUBLISHER: IMARC | PRODUCT CODE: 1225338
India Reusable Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
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India reusable sanitary napkin market size reached INR 87.0 Crore in 2022. Looking forward, IMARC Group expects the market to reach INR 238.8 Crore by 2028, exhibiting a growth rate (CAGR) of 19.16% during 2023-2028.
Reusable sanitary napkins refer to reusable feminine sanitation products and are an alternative to disposable sanitary napkins or menstrual cups. These products are generally made from layers of absorbent fabrics, such as cotton flannel, bamboo, hemp, etc., to be used by women during menstruation. In comparison to disposable pads, reusable sanitary napkins are more hygienic due to the absence of toxic materials. As a result, reusable sanitary napkins tend to be more breathable and lower the risk of infections upon exposure to harsh and harmful chemicals present in conventional disposable pads.
India Reusable Sanitary Napkin Market Trends:
- In India, the rising consumer consciousness towards the detrimental impact of disposable sanitary napkins on the environment is primarily driving the demand for reusable alternatives. Moreover, the high prevalence of skin allergies and urinary tract infections (UTIs) caused due to chemicals present in disposable napkins, is also propelling the market growth. Besides this, the expanding working women population and the growing female literacy rate are further leading to the escalating awareness towards menstrual health and hygiene. Additionally, the improving consumer living standards and increasing expenditures on high-grade and premium-quality feminine products are also catalyzing the sales of reusable sanitary napkins. Furthermore, the Indian government along with several NGOs and private organizations is creating awareness for promoting the utilization of reusable sanitary napkins, particularly across the rural parts of the country. In line with this, the launch of numerous innovative technologies to produce reusable sanitary napkins from natural materials, such as banana fiber, cotton, hemp, etc., is acting as another significant growth-inducing factor. Moreover, various product manufacturers are adopting unique marketing strategies, including social media marketing and celebrity endorsements, to reach out to a larger consumer base. Besides this, the increasing product availability across brick-and-mortar distribution channels and e-commerce platforms is further expected to drive the India reusable sanitary napkins market in the coming years.
Key Market Segmentation:
- IMARC Group provides an analysis of the key trends in each sub-segment of the India reusable sanitary napkin market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on material type and distribution channel.
Breakup by Material Type:
- Cotton
- Bamboo
- Hemp
- Synthetic
- Others
Breakup by Distribution Channel:
- Online
- Pharmacies
- Supermarkets and Hypermarkets
- Others
Breakup by Region:
- South India
- North India
- West and Central India
- East India
Competitive Landscape:
- The report has also analysed the competitive landscape of the market with some of the key players being Eco Femme, FabPad, Femy, Isweven, Pee Safe (Redcliffe Hygiene Pvt. Ltd.), Re:Pad, Rebelle Pads, Reboot-U, Relief Line, Sanfe (Redroom Technology Pvt. Ltd.), Saukhyam and Soch Green.
- Key Questions Answered in This Report
- 1. What was the size of the India reusable sanitary napkin market in 2022?
- 2. What is the expected growth rate of the India reusable sanitary napkin market during 2023-2028?
- 3. What has been the impact of COVID-19 on the India reusable sanitary napkin market?
- 4. What are the key factors driving the India reusable sanitary napkin market?
- 5. What is the breakup of the India reusable sanitary napkin market based on the material type?
- 6. What is the breakup of the India reusable sanitary napkin market based on the distribution channel?
- 7. What are the key regions in the India reusable sanitary napkin market?
- 8. Who are the key players/companies in the India reusable sanitary napkin market?
Product Code: SR1423A179_Report
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 India Reusable Sanitary Napkin Market
- 5.1 Market Performance
- 5.2 Impact of COVID-19
- 5.3 Market Forecast
6 Market Breakup by Material Type
- 6.1 Cotton
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Bamboo
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Hemp
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Synthetic
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Others
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
7 Market Breakup by Distribution Channel
- 7.1 Online
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Pharmacies
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Supermarkets and Hypermarkets
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
8 Market Breakup by Region
- 8.1 North India
- 8.1.1 Market Trends
- 8.1.2 Market Breakup by States
- 8.1.3 Market Forecast
- 8.2 West and Central India
- 8.2.1 Market Trends
- 8.2.2 Market Breakup by States
- 8.2.3 Market Forecast
- 8.3 South India
- 8.3.1 Market Trends
- 8.3.2 Market Breakup by States
- 8.3.3 Market Forecast
- 8.4 East India
- 8.4.1 Market Trends
- 8.4.2 Market Breakup by States
- 8.4.3 Market Forecast
9 SWOT Analysis
- 9.1 Strengths
- 9.2 Weaknesses
- 9.3 Opportunities
- 9.4 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
- 11.1 Overview
- 11.2 Bargaining Power of Buyers
- 11.3 Bargaining Power of Suppliers
- 11.4 Degree of Competition
- 11.5 Threat of New Entrants
- 11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
- 13.1 Market Structure
- 13.1 Key Players
- 13.1 Profile of Key Players
- 13.3.1 Eco Femme
- 13.3.1.1 Company Overview
- 13.3.1.2 Product Portfolio
- 13.3.2 FabPad
- 13.3.2.1 Company Overview
- 13.3.2.2 Product Portfolio
- 13.3.3 Femy
- 13.3.3.1 Company Overview
- 13.3.3.2 Product Portfolio
- 13.3.4 iSWEVEN
- 13.3.4.1 Company Overview
- 13.3.4.2 Product Portfolio
- 13.3.5 Pee Safe (Redcliffe Hygiene Pvt. Ltd.)
- 13.3.5.1 Company Overview
- 13.3.5.2 Product Portfolio
- 13.3.6 Re:Pad
- 13.3.6.1 Company Overview
- 13.3.6.2 Product Portfolio
- 13.3.7 Rebelle Pads
- 13.3.7.1 Company Overview
- 13.3.7.2 Product Portfolio
- 13.3.8 Reboot-U
- 13.3.8.1 Company Overview
- 13.3.8.2 Product Portfolio
- 13.3.9 Relief Line
- 13.3.9.1 Company Overview
- 13.3.9.2 Product Portfolio
- 13.3.10 Sanfe (Redroom Technology Pvt.Ltd.)
- 13.3.10.1 Company Overview
- 13.3.10.2 Product Portfolio
- 13.3.11 Saukhyam
- 13.3.11.1 Company Overview
- 13.3.11.2 Product Portfolio
- 13.3.12 Soch Green
- 13.3.12.1 Company Overview
- 13.3.12.2 Product Portfolio
- 13.3.1 Eco Femme
Product Code: SR1423A179_Report
List of Figures
- Figure 1: India: Reusable Sanitary Napkin Market: Major Drivers and Challenges
- Figure 2: India: Reusable Sanitary Napkin Market: Sales Value (in INR Crore), 2017-2022
- Figure 3: India: Reusable Sanitary Napkin Market: Breakup by Material Type (in %), 2022
- Figure 4: India: Reusable Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
- Figure 5: India: Reusable Sanitary Napkin Market: Breakup by Region (in %), 2022
- Figure 6: India: Reusable Sanitary Napkin Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 7: India: Reusable Sanitary Napkin (Cotton) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 8: India: Reusable Sanitary Napkin (Cotton) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 9: India: Reusable Sanitary Napkin (Bamboo) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 10: India: Reusable Sanitary Napkin (Bamboo) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 11: India: Reusable Sanitary Napkin (Hemp) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 12: India: Reusable Sanitary Napkin (Hemp) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 13: India: Reusable Sanitary Napkin (Synthetic) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 14: India: Reusable Sanitary Napkin (Synthetic) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 15: India: Reusable Sanitary Napkin (Others) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 16: India: Reusable Sanitary Napkin (Others) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 17: India: Reusable Sanitary Napkin (Online) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 18: India: Reusable Sanitary Napkin (Online) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 19: India: Reusable Sanitary Napkin (Pharmacies) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 20: India: Reusable Sanitary Napkin (Pharmacies) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 21: India: Reusable Sanitary Napkin (Supermarkets and Hypermarkets) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 22: India: Reusable Sanitary Napkin (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 23: India: Reusable Sanitary Napkin (Others) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 24: India: Reusable Sanitary Napkin (Others) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 25: North India: Reusable Sanitary Napkin Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 26: North India: Reusable Sanitary Napkin Market: Breakup by States (in %), 2022
- Figure 27: North India: Reusable Sanitary Napkin Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 28: West and Central India: Reusable Sanitary Napkin Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 29: West and Central India: Reusable Sanitary Napkin Market: Breakup by States (in %), 2022
- Figure 30: West and Central India: Reusable Sanitary Napkin Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 31: South India: Reusable Sanitary Napkin Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 32: South India: Reusable Sanitary Napkin Market: Breakup by States (in %), 2022
- Figure 33: South India: Reusable Sanitary Napkin Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 34: East India: Reusable Sanitary Napkin Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 35: East India: Reusable Sanitary Napkin Market: Breakup by States (in %), 2022
- Figure 36: East India: Reusable Sanitary Napkin Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 37: India: Reusable Sanitary Napkin Industry: SWOT Analysis
- Figure 38: India: Reusable Sanitary Napkin Industry: Value Chain Analysis
- Figure 39: India: Reusable Sanitary Napkin Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: India: Reusable Sanitary Napkin Market: Key Industry Highlights, 2022 and 2028
- Table 2: India: Reusable Sanitary Napkin Market: Breakup by Material Type (in INR Crore), 2017 & 2022
- Table 3: India: Reusable Sanitary Napkin Market Forecast: Breakup by Material Type (in INR Crore), 2023-2028
- Table 4: India: Reusable Sanitary Napkin Market: Breakup by Distribution Channel (in INR Crore), 2017 & 2022
- Table 5: India: Reusable Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in INR Crore), 2023-2028
- Table 6: India: Reusable Sanitary Napkin Market: Breakup by Region (in INR Crore), 2017 & 2022
- Table 7: India: Reusable Sanitary Napkin Market Forecast: Breakup by Region (in INR Crore), 2023-2028
- Table 8: India: Reusable Sanitary Napkin Market: Key Price Indicators
- Table 9: India: Reusable Sanitary Napkin Market: Market Structure
- Table 10: India: Reusable Sanitary Napkin Market: Key Players
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