Need help finding what you are looking for?
Contact Us
PUBLISHER: IMARC | PRODUCT CODE: 1225344
PUBLISHER: IMARC | PRODUCT CODE: 1225344
India Snacks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
PUBLISHED:
PAGES: 131 Pages
DELIVERY TIME: 2-3 business days
SELECT AN OPTION
The Indian snacks market size reached INR 38,603 Crore in 2022. Looking forward, IMARC Group expects the market to reach INR 70,731 Crore by 2028, exhibiting a growth rate (CAGR) of 10.4% during 2023-2028.
Snacks refer to food products that are smaller in portion size than the main meal and are usually eaten as a side dish or appetizer. They are either baked or fried and are prepared from a variety of ingredients, including corn, potatoes, grains, nuts, oil, vegetables, etc. Snacks are widely available in sweet, salty, sour, and spicy tastes. In India, some of the commonly available snacks include chips, popcorn, salted peanuts, fryums, etc. These snacks are widely preferred by the masses owing to their satisfying taste, long shelf-life, easy storage, etc.
Indian Snacks Industry Trends and Drivers:
- The rising consumption of processed food items due to hectic work schedules and sedentary lifestyles of the consumers is primarily driving the India snacks market. In line with this, the emerging trend of on-the-go snacking, particularly among the working and millennial population, is also propelling the product demand. Additionally, the escalating levels of urbanization, shifting dietary preferences, and improving consumer living standards, are further catalyzing the sales of snacks in the country. Besides this, the growing popularity of snacks with ethnic tastes, such as banana chips, murukku, papad, samosas, etc., based on the diversified food culture of the country, is acting as a significant growth-inducing factor. Moreover, the rising health-consciousness among consumers is augmenting the adoption of value-added product variants with natural, organic, vegan, low-calorie, and gluten-free ingredients. Numerous key players are also introducing snacks with different flavors, shapes, textures, and seasonings to attract a larger consumer base and expand their product portfolio. Apart from this, the implementation of several quality standards by the Food Safety and Standards Authority of India (FSSAI) to reduce the risk of food-borne illness and digestive problems, is positively influencing the regional snacks market. Furthermore, the growing number of luxurious snack brands in India serving premium, gourmet, and clean-label variants is also bolstering the product demand in the country. Additionally, a significant rise in the export of Indian snacks to western countries, coupled with the emergence of bridge snacks that have a local taste with a western appearance, is expected to drive the market growth in the coming years.
Key Market Segmentation:
- IMARC Group provides an analysis of the key trends in each sub-segment of the India snacks market report, along with forecasts at the country and state level from 2023-2028. Our report has categorized the market based on product type, pack type, pack size and distribution channel.
Breakup by Product Type:
- Chips
- Salted Peanuts
- Fryums
- Popcorns
Breakup by States:
- Maharashtra
- Uttar Pradesh
- Delhi
- Gujarat
- Karnataka
- Andhra Pradesh
- Telangana
- Goa
- Others
Breakup by Pack Type:
- Pouch
- Others
Breakup by Pack Size:
- Less than 50 gm
- 50-100 gm
- More than 100gm
Breakup by Distribution Channel:
- General Trade
- Modern Trade
- Online and E-Commerce
- Others
Competitive Landscape:
- The competitive landscape of the industry has also been examined with some of the key players being Agro Tech Foods Ltd. (Conagra Brands, Inc.), Balaji Wafers Pvt. Ltd., Bikanervala Foods Private Limited, Haldiram Snacks Private Limited, ITC Limited, Parle Products Private Limited, PepsiCo, Prataap Snacks Limited, TTK Foods (TTK Healthcare), and Urban Platter.
Key Questions Answered in This Report:
- How has the India snacks market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the India snacks market?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the states?
- What is the breakup of the market based on the pack type?
- What is the breakup of the market based on the pack size?
- What is the breakup of the market based on the distribution channel?
- What are the key driving factors and challenges in the market?
- Who are the key players?
Product Code: SR1423A185_Report
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 India Snacks Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.2.1 Value Trends
- 5.2.2 Volume Trends
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
- 5.4.1 Value Trends
- 5.4.2 Volume Trends
6 Market Breakup by Product Type
- 6.1 Chips
- 6.1.1 Volume Trends
- 6.1.1.1 Market Trends
- 6.1.1.2 Market Forecast
- 6.1.2 Market Breakup by Type
- 6.1.3 Value Trends
- 6.1.3.1 Market Trends
- 6.1.3.2 Market Forecast
- 6.1.1 Volume Trends
- 6.2 Salted Peanuts
- 6.2.1 Volume Trends
- 6.2.1.1 Market Trends
- 6.2.1.2 Market Forecast
- 6.2.2 Value Trends
- 6.2.2.1 Market Trends
- 6.2.2.2 Market Forecast
- 6.2.1 Volume Trends
- 6.3 Fryums
- 6.3.1 Volume Trends
- 6.3.1.1 Market Trends
- 6.3.1.2 Market Forecast
- 6.3.2 Value Trends
- 6.3.2.1 Market Trends
- 6.3.2.2 Market Forecast
- 6.3.1 Volume Trends
- 6.4 Popcorns
- 6.4.1 Volume Trends
- 6.4.1.1 Market Trends
- 6.4.1.2 Market Forecast
- 6.4.2 Value Trends
- 6.4.2.1 Market Trends
- 6.4.2.2 Market Forecast
- 6.4.1 Volume Trends
7 Market Breakup by States
- 7.1 Maharashtra
- 7.1.1 Volume Trends
- 7.1.1.1 Market Trends
- 7.1.1.2 Market Forecast
- 7.1.2 Value Trends
- 7.1.2.1 Market Trends
- 7.1.2.2 Market Forecast
- 7.1.1 Volume Trends
- 7.2 Uttar Pradesh
- 7.2.1 Volume Trends
- 7.2.1.1 Market Trends
- 7.2.1.2 Market Forecast
- 7.2.2 Value Trends
- 7.2.2.1 Market Trends
- 7.2.2.2 Market Forecast
- 7.2.1 Volume Trends
- 7.3 Delhi
- 7.3.1 Volume Trends
- 7.3.1.1 Market Trends
- 7.3.1.2 Market Forecast
- 7.3.2 Value Trends
- 7.3.2.1 Market Trends
- 7.3.2.2 Market Forecast
- 7.3.1 Volume Trends
- 7.4 Gujarat
- 7.4.1 Volume Trends
- 7.4.1.1 Market Trends
- 7.4.1.2 Market Forecast
- 7.4.2 Value Trends
- 7.4.2.1 Market Trends
- 7.4.2.2 Market Forecast
- 7.4.1 Volume Trends
- 7.5 Karnataka
- 7.5.1 Volume Trends
- 7.5.1.1 Market Trends
- 7.5.1.2 Market Forecast
- 7.5.2 Value Trends
- 7.5.2.1 Market Trends
- 7.5.2.2 Market Forecast
- 7.5.1 Volume Trends
- 7.6 Andhra Pradesh
- 7.6.1 Volume Trends
- 7.6.1.1 Market Trends
- 7.6.1.2 Market Forecast
- 7.6.2 Value Trends
- 7.6.2.1 Market Trends
- 7.6.2.2 Market Forecast
- 7.6.1 Volume Trends
- 7.7 Telangana
- 7.7.1 Volume Trends
- 7.7.1.1 Market Trends
- 7.7.1.2 Market Forecast
- 7.7.2 Value Trends
- 7.7.2.1 Market Trends
- 7.7.2.2 Market Forecast
- 7.7.1 Volume Trends
- 7.8 Goa
- 7.8.1 Volume Trends
- 7.8.1.1 Market Trends
- 7.8.1.2 Market Forecast
- 7.8.2 Value Trends
- 7.8.2.1 Market Trends
- 7.8.2.2 Market Forecast
- 7.8.1 Volume Trends
- 7.9 Others
- 7.9.1 Volume Trends
- 7.9.1.1 Market Trends
- 7.9.1.2 Market Forecast
- 7.9.2 Value Trends
- 7.9.2.1 Market Trends
- 7.9.2.2 Market Forecast
- 7.9.1 Volume Trends
8 Market Breakup by Pack Type
- 8.1 Pouch
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Others
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Pack Size
- 9.1 Less than 50 gm
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 50-100 gm
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 More than 100 gm
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
10 Market Breakup by Distribution Channel
- 10.1 General Trade
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Modern Trade
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 Online and E-Commerce
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
- 10.4 Others
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
11 Pricing and Margin Analysis
- 11.1 Analysis of Price Offered by Major Players with Their SKU
- 11.2 Margins at Various Levels of Supply Chain
- 11.3 Pricing Strategy at Entry level
12 Competitive Landscape
- 12.1 Market Share of Key Players
- 12.2 Business and Marketing Strategies
- 12.3 Key Players Profile
- 12.3.1 Agro Tech Foods Ltd. (Conagra Brands, Inc.)
- 12.3.1.1 Company Overview
- 12.3.1.2 Product Portfolio
- 12.3.1.3 Financials
- 12.3.2 Balaji Wafers Pvt. Ltd.
- 12.3.2.1 Company Overview
- 12.3.2.2 Product Portfolio
- 12.3.3 Bikanervala Foods Private Limited
- 12.3.3.1 Company Overview
- 12.3.3.2 Product Portfolio
- 12.3.4 Haldiram Snacks Private Limited
- 12.3.4.1 Company Overview
- 12.3.4.2 Product Portfolio
- 12.3.5 ITC Limited
- 12.3.5.1 Company Overview
- 12.3.5.2 Product Portfolio
- 12.3.5.3 Financials
- 12.3.5.4 SWOT
- 12.3.6 Parle Products Private Limited
- 12.3.6.1 Company Overview
- 12.3.6.2 Product Portfolio
- 12.3.7 PepsiCo
- 12.3.7.1 Company Overview
- 12.3.7.2 Product Portfolio
- 12.3.7.3 Financials
- 12.3.7.4 SWOT
- 12.3.8 Prataap Snacks Limited
- 12.3.8.1 Company Overview
- 12.3.8.2 Product Portfolio
- 12.3.8.3 Financials
- 12.3.9 TTK Foods (TTK Healthcare)
- 12.3.9.1 Company Overview
- 12.3.9.2 Product Portfolio
- 12.3.9.3 Financials
- 12.3.10 Urban Platter
- 12.3.10.1 Company Overview
- 12.3.10.2 Product Portfolio
- 12.3.1 Agro Tech Foods Ltd. (Conagra Brands, Inc.)
13 IMARC Recommendations
Product Code: SR1423A185_Report
List of Figures
- Figure 1: India: Snacks Market: Major Drivers and Challenges
- Figure 2: India: Snacks Market: Sales Value (in INR Crore), 2017-2022
- Figure 3: India: Snacks Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 4: India: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 5: India: Snacks Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 6: India: Snacks Market: Breakup by Product Type (in %), 2022
- Figure 7: India: Snacks (Chips) Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 8: India: Snacks (Chips) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 9: India: Chips Market: Breakup by Type (in %), 2022
- Figure 10: India: Snacks (Chips) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 11: India: Snacks (Chips) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 12: India: Snacks (Salted Peanuts) Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 13: India: Snacks (Salted Peanuts) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 14: India: Snacks (Salted Peanuts) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 15: India: Snacks (Salted Peanuts) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 16: India: Snacks (Fryums) Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 17: India: Snacks (Fryums) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 18: India: Snacks (Fryums) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 19: India: Snacks (Fryums) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 20: India: Snacks (Popcorns) Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 21: India: Snacks (Popcorns) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 22: India: Snacks (Popcorns) Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 23: India: Snacks (Popcorns) Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 24: India: Snacks Market: Breakup by State (in %), 2022
- Figure 25: Maharashtra: Snacks Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 26: Maharashtra: Snacks Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 27: Maharashtra: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 28: Maharashtra: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 29: Uttar Pradesh: Snacks Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 30: Uttar Pradesh: Snacks Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 31: Uttar Pradesh: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 32: Uttar Pradesh: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 33: Delhi: Snacks Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 34: Delhi: Snacks Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 35: Delhi: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 36: Delhi: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 37: Gujarat: Snacks Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 38: Gujarat: Snacks Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 39: Gujarat: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 40: Gujarat: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 41: Karnataka: Snacks Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 42: Karnataka: Snacks Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 43: Karnataka: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 44: Karnataka: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 45: Andhra Pradesh: Snacks Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 46: Andhra Pradesh: Snacks Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 47: Andhra Pradesh: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 48: Andhra Pradesh: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 49: Telangana: Snacks Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 50: Telangana: Snacks Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 51: Telangana: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 52: Telangana: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 53: Goa: Snacks Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 54: Goa: Snacks Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 55: Goa: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 56: Goa: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 57: Others: Snacks Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 58: Others: Snacks Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 59: Others: Snacks Market: Sales Value (in INR Crore), 2017 & 2022
- Figure 60: Others: Snacks Market Forecast: Sales Value (in INR Crore), 2023-2028
- Figure 61: India: Snacks Market: Breakup by Pack Type (in %), 2022
- Figure 62: India: Snacks (Pouch) Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 63: India: Snacks (Pouch) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 64: India: Snacks (Others) Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 65: India: Snacks (Others) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 66: India: Snacks Market: Breakup by Pack Size (in %), 2022
- Figure 67: India: Snacks (Less than 50 gm) Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 68: India: Snacks (Less than 50 gm) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 69: India: Snacks (50-100 gm) Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 70: India: Snacks (50-100 gm) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 71: India: Snacks (More than 100 gm) Market: Sales Volume (in '000 Tons), 2017-2022
- Figure 72: India: Snacks (More than 100 gm) Market Forecast: Sales Volume (in '000 Tons), 2023-2028
- Figure 73: India: Snacks Market: Breakup by Distribution Channel (in %), 2022
- Figure 74: India: Snacks Market (Sales Through General Trade: Convenience Stores/Kirana Stores): Volume Trends (in '000 Tons), 2017-2022
- Figure 75: India: Snacks Market Forecast (Sales Through General Trade: Convenience Stores/Kirana Stores): Volume Trends (in '000 Tons), 2023-2028
- Figure 76: India: Snacks Market (Sales Through Modern Trade: Supermarkets, Hypermarket, Specialty Stores): Volume Trends (in '000 Tons), 2017-2022
- Figure 77: India: Snacks Market Forecast (Sales Through Modern Trade: Supermarkets, Hypermarket, Specialty Stores): Volume Trends (in '000 Tons), 2023-2028
- Figure 78: India: Snacks Market (Sales Through Online and E-Commerce): Volume Trends (in '000 Tons), 2017-2022
- Figure 79: India: Snacks Market Forecast (Sales Through Online and E-Commerce): Volume Trends (in '000 Tons), 2023-2028
- Figure 80: India: Snacks Market (Sales Through Other Distribution Channels): Volume Trends (in '000 Tons), 2017-2022
- Figure 81: India: Snacks Market Forecast (Sales Through Other Distribution Channels): Volume Trends (in '000 Tons), 2023-2028
- Figure 82: India: Chips Market: Profit Margins at Various Stages of Value Chain Analysis
- Figure 83: India: Popcorn Market: Profit Margins at Various Stages of Value Chain Analysis
- Figure 84: India: Salted Peanuts Market: Profit Margins at Various Stages of Value Chain Analysis
- Figure 85: India: Fryums Market: Profit Margins at Various Stages of Value Chain Analysis
- Figure 86: India: Snacks Market: Breakup of Key Players (in %), 2022
List of Tables
- Table 1: India: Snacks Market: Key Industry Highlights, 2022 and 2028
- Table 2: India: Snacks Market: Breakup by Product Type (in '000 Tons), 2017-2022
- Table 3: India: Snacks Market Forecast: Breakup by Product Type (in '000 Tons), 2023-2028
- Table 4: India: Snacks Market: Breakup by States (in '000 Tons), 2017-2022
- Table 5: India: Snacks Market Forecast: Breakup by States (in '000 Tons), 2023-2028
- Table 6: India: Snacks Market: Breakup by Pack Type (in '000 Tons), 2017-2022
- Table 7: India: Snacks Market Forecast: Breakup by Pack Type (in '000 Tons), 2023-2028
- Table 8: India: Snacks Market: Breakup by Pack Size (in '000 Tons), 2017-2022
- Table 9: India: Snacks Market Forecast: Breakup by Pack Size (in '000 Tons), 2023-2028
- Table 10: India: Snacks Market: Breakup by Distribution Channel (in '000 Tons), 2017-2022
- Table 11: India: Snacks Market Forecast: Breakup by Distribution Channel (in '000 Tons), 2023-2028
- Table 12: India: Salted Peanut Market: Key Players Product (SKUs) Offering
- Table 13: India: Popcorn Market: Key Players Product (SKUs) Offering
- Table 14: India: Potato Chips Market: Key Players Product (SKUs) Offering
- Table 15: India: Fryums Market: Key Players Product (SKUs) Offering
- Table 16: India: Snacks Market: Key Players
- Table 17: Agro Tech Foods Ltd. (Conagra Brands, Inc.): Product Wise SKUs
- Table 18: Balaji Wafers Pvt. Ltd.: Product Wise SKUs
- Table 19: Bikanervala Foods Private Limited: Product Wise SKUs
- Table 20: Haldiram Snacks Private Limited: Product Wise SKUs
- Table 21: ITC Limited: Product Wise SKUs
- Table 22: Parle Products Private Limited: Product Wise SKUs
- Table 23: PepsiCo: Product Wise SKUs
- Table 24: Prataap Snacks Limited: Product Wise SKUs
- Table 25: TTK Foods (TTK Healthcare): Product Wise SKUs
- Table 26: Urban Platter: Product Wise SKUs
Have a question?
SELECT AN OPTION
Have a question?
Questions? Please give us a call or visit the contact form.