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PUBLISHER: IMARC | PRODUCT CODE: 1370539
PUBLISHER: IMARC | PRODUCT CODE: 1370539
Virtual Reality Content Creation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
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Abstract
Market Overview:
The global virtual reality content creation market size reached US$ 3.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 60.1 Billion by 2028, exhibiting a growth rate (CAGR) of 58.5% during 2023-2028.
Virtual reality (VR) content creation refers to computer-based applications that enable creators to conceptualize and design various stimulated assets or cinematic views to offer an immersive user experience. It involves the development of sketches, pre-production activities, shoot, production, and post-production as standard phases. To create virtual content during these stages, enterprises utilize various tools, approaches, advanced software, and cameras. Currently, VR content creation is produced through two practices, including computer generation, in which every aspect of the world is designed, synthesized and integrated through code. On the other hand, there is a 360-degree video creation approach, wherein omnidirectional cameras are employed to capture content and edit them later as per the requirements. VR content helps develop collaborations, enhances customer engagement, performs campaigns, and allows content marketing. As a result, it is used by industries for marketing, engineering, and designing content for training or promotional purposes.
Virtual Reality Content Creation Market Trends:
The growth of the global VR content creation market can be attributed to the rapid expansion in the media and entertainment sector and the rising demand for 360-degree and other innovative marketing approaches to offer exquisite customer experience. In line with this, the fueling need for effective head-mounted display (HMD) systems, such as augmented reality (AR) and VR, and the growing consumer awareness regarding their multiple benefits are acting as another growth-inducing factor. Additionally, the escalating demand for VR content on diverse platforms and the widespread adoption of immersive indoor gaming to enjoy the interactive three-dimensional (3D) environment, especially during the COVID-19 pandemic, is supporting the market growth. Moreover, the uptake of the telepresence concept by marketers and brands to offer computer-emulated reality experiences and create brand awareness is propelling the market growth. Apart from this, the ongoing development of visual display systems, such as desktops and smartphones, to access improved virtual stimulations is creating a positive outlook for the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global virtual reality content creation market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on content type, component and end user.
Breakup by Content Type:
Videos
360 Degree Photos
Games
Breakup by Component:
Software
Services
Breakup by End User:
Real Estate
Travel and Hospitality
Media and Entertainment
Healthcare
Retail
Gaming
Automotive
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being 360 Labs, Blippar Group Limited, Dell Inc, Koncept VR LLC, Matterport Inc., Panedia Pty Ltd., Scapic Innovations Private Limited, Subvrsive, VIAR Inc and WeMakeVR.
Key Questions Answered in This Report
- 1. How big is the global virtual reality content creation market?
- 2. What is the expected growth rate of the global virtual reality content creation market during 2023-2028?
- 3. What are the key factors driving the global virtual reality content creation market?
- 4. What has been the impact of COVID-19 on the global virtual reality content creation market?
- 5. What is the breakup of the global virtual reality content creation market based on the content type?
- 6. What is the breakup of the global virtual reality content creation market based on the component?
- 7. What is the breakup of the global virtual reality content creation market based on the end user?
- 8. What are the key regions in the global virtual reality content creation market?
- 9. Who are the key players/companies in the global virtual reality content creation market?
Product Code: SR112023A6486
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Virtual Reality Content Creation Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Content Type
- 6.1 Videos
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 360 Degree Photos
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Games
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
7 Market Breakup by Component
- 7.1 Software
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Services
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by End User
- 8.1 Real Estate
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Travel and Hospitality
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Media and Entertainment
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Healthcare
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Retail
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
- 8.6 Gaming
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
- 8.7 Automotive
- 8.7.1 Market Trends
- 8.7.2 Market Forecast
- 8.8 Others
- 8.8.1 Market Trends
- 8.8.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.1.1 United States
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.2.1 China
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.3.1 Germany
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.4.1 Brazil
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 360 Labs
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 Blippar Group Limited
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.3 Dell Inc
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.3.3 Financials
- 14.3.3.4 SWOT Analysis
- 14.3.4 Koncept VR LLC
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 Matterport Inc.
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 Panedia Pty Ltd.
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 Scapic Innovations Private Limited
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Subvrsive
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.9 VIAR Inc
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.10 WeMakeVR
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.1 360 Labs
Product Code: SR112023A6486
List of Figures
- Figure 1: Global: Virtual Reality Content Creation Market: Major Drivers and Challenges
- Figure 2: Global: Virtual Reality Content Creation Market: Sales Value (in Billion US$), 2017-2022
- Figure 3: Global: Virtual Reality Content Creation Market Forecast: Sales Value (in Billion US$), 2023-2028
- Figure 4: Global: Virtual Reality Content Creation Market: Breakup by Content Type (in %), 2022
- Figure 5: Global: Virtual Reality Content Creation Market: Breakup by Component (in %), 2022
- Figure 6: Global: Virtual Reality Content Creation Market: Breakup by End User (in %), 2022
- Figure 7: Global: Virtual Reality Content Creation Market: Breakup by Region (in %), 2022
- Figure 8: Global: Virtual Reality Content Creation (Videos) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 9: Global: Virtual Reality Content Creation (Videos) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 10: Global: Virtual Reality Content Creation (360 Degree Photos) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 11: Global: Virtual Reality Content Creation (360 Degree Photos) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 12: Global: Virtual Reality Content Creation (Games) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 13: Global: Virtual Reality Content Creation (Games) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 14: Global: Virtual Reality Content Creation (Software) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 15: Global: Virtual Reality Content Creation (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 16: Global: Virtual Reality Content Creation (Services) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 17: Global: Virtual Reality Content Creation (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 18: Global: Virtual Reality Content Creation (Real Estate) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 19: Global: Virtual Reality Content Creation (Real Estate) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 20: Global: Virtual Reality Content Creation (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 21: Global: Virtual Reality Content Creation (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 22: Global: Virtual Reality Content Creation (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 23: Global: Virtual Reality Content Creation (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 24: Global: Virtual Reality Content Creation (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 25: Global: Virtual Reality Content Creation (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 26: Global: Virtual Reality Content Creation (Retail) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 27: Global: Virtual Reality Content Creation (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 28: Global: Virtual Reality Content Creation (Gaming) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 29: Global: Virtual Reality Content Creation (Gaming) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 30: Global: Virtual Reality Content Creation (Automotive) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 31: Global: Virtual Reality Content Creation (Automotive) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 32: Global: Virtual Reality Content Creation (Other End Users) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 33: Global: Virtual Reality Content Creation (Other End Users) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 34: North America: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 35: North America: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 36: United States: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 37: United States: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 38: Canada: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 39: Canada: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 40: Asia-Pacific: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 41: Asia-Pacific: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 42: China: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 43: China: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 44: Japan: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 45: Japan: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 46: India: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 47: India: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 48: South Korea: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 49: South Korea: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 50: Australia: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 51: Australia: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 52: Indonesia: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 53: Indonesia: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 54: Others: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 55: Others: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 56: Europe: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 57: Europe: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 58: Germany: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 59: Germany: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 60: France: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 61: France: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 62: United Kingdom: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 63: United Kingdom: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 64: Italy: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 65: Italy: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 66: Spain: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 67: Spain: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 68: Russia: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 69: Russia: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 70: Others: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 71: Others: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 72: Latin America: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 73: Latin America: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 74: Brazil: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 75: Brazil: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 76: Mexico: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 77: Mexico: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 78: Others: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 79: Others: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 80: Middle East and Africa: Virtual Reality Content Creation Market: Sales Value (in Million US$), 2017 & 2022
- Figure 81: Middle East and Africa: Virtual Reality Content Creation Market: Breakup by Country (in %), 2022
- Figure 82: Middle East and Africa: Virtual Reality Content Creation Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 83: Global: Virtual Reality Content Creation Industry: SWOT Analysis
- Figure 84: Global: Virtual Reality Content Creation Industry: Value Chain Analysis
- Figure 85: Global: Virtual Reality Content Creation Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Virtual Reality Content Creation Market: Key Industry Highlights, 2022 and 2028
- Table 2: Global: Virtual Reality Content Creation Market Forecast: Breakup by Content Type (in Million US$), 2023-2028
- Table 3: Global: Virtual Reality Content Creation Market Forecast: Breakup by Component (in Million US$), 2023-2028
- Table 4: Global: Virtual Reality Content Creation Market Forecast: Breakup by End User (in Million US$), 2023-2028
- Table 5: Global: Virtual Reality Content Creation Market Forecast: Breakup by Region (in Million US$), 2023-2028
- Table 6: Global: Virtual Reality Content Creation Market: Competitive Structure
- Table 7: Global: Virtual Reality Content Creation Market: Key Players
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