PUBLISHER: IMARC | PRODUCT CODE: 1370543
PUBLISHER: IMARC | PRODUCT CODE: 1370543
Television Services Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Abstract
Market Overview:
The global television services market size reached US$ 337.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 454.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.96% during 2023-2028.
Television (TV) services refer to technical one-way transmission programming and on-demand streaming facility that enables subscribers to access and watch various entertainment and informational content, including news, videos, and music. These channels are usually broadcasted by television service providers using multiple delivery platforms, such as digital terrestrial and satellite broadcast and internet protocol television (IPTV). TV services provide a range of on-demand shows and channels, allow individuals to change subscriptions based on preferences, and offer pay-per-view content, including movie releases and sports events. On account of these properties, TV services are used by individuals to stream shows without any technical disruption. At present, they are commercially differentiated into public and commercial broadcaster types.
Television Services Market Trends:
The rapid digitalization of the media and entertainment industry, the increasing usage of TV sets in respective households to stream on-demand high-definition (HD) video and audio content, and the shifting consumer inclination toward IPTV are primarily driving the market growth. In line with this, the rising internet connectivity and ongoing viewership of various over-the-top (OTT), subscription, and advertorial-based content, especially during the COVID-19 pandemic, is acting as another growth-inducing factor. Additionally, the advent of smart, internet-connected TV sets, along with the integration of the Internet of Things (IoT) to stream on-demand shows through other electronic devices, are supporting the market growth. This is further influenced by the widespread adoption of augmented reality (AR) and virtual reality (VR) technologies to attain an immersive experience while consuming digital content. Moreover, ongoing investments by leading companies on commercial TV broadcasting channels to generate revenue through ads and increase the show television rating point (TRP) is propelling the market growth. Apart from this, the establishment of Wi-Fi infrastructure across residential areas and strategic collaborations amongst key players to launch new TV services are positively augmenting the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global television services market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on delivery platform, revenue model and broadcaster type.
Breakup by Delivery Platform:
Digital Terrestrial Broadcast
Satellite Broadcast
Cable Television Broadcasting
Internet Protocol Television (IPTV)
Over-the-top Television (OTT)
Breakup by Revenue Model:
Subscription
Advertisement
Breakup by Broadcaster Type:
Public
Commercial
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited) and Warner Bros. Discovery Inc.
Key Questions Answered in This Report
- 1. How big is the global television services market?
- 2. What is the expected growth rate of the global television services market during 2023-2028?
- 3. What are the key factors driving the global television services market?
- 4. What has been the impact of COVID-19 on the global television services market?
- 5. What is the breakup of the global television services market based on the delivery platform?
- 6. What is the breakup of the global television services market based on the revenue model?
- 7. What is the breakup of the global television services market based on the broadcaster type?
- 8. What are the key regions in the global television services market?
- 9. Who are the key players/companies in the global television services market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Television Services Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Delivery Platform
- 6.1 Digital Terrestrial Broadcast
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Satellite Broadcast
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Cable Television Broadcasting
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Internet Protocol Television (IPTV)
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Over-the-top Television (OTT)
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
7 Market Breakup by Revenue Model
- 7.1 Subscription
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Advertisement
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Broadcaster Type
- 8.1 Public
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Commercial
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.1.1 United States
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.2.1 China
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.3.1 Germany
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.4.1 Brazil
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 A&E Networks (The Walt Disney Company)
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 AT&T Inc.
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.2.3 Financials
- 14.3.2.4 SWOT Analysis
- 14.3.3 CBS Corporation
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.4 Channel 4 (Independent Broadcasting Authority)
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 China Television Service Co. Ltd.
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 Lumen Technologies Inc.
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.6.3 Financials
- 14.3.6.4 SWOT Analysis
- 14.3.7 Red Bee Media (Telefonaktiebolaget LM Ericsson)
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Spectrum
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.9 Tata Communications (The Tata Group)
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.9.3 Financials
- 14.3.9.4 SWOT Analysis
- 14.3.10 TiVo Corporation (Xperi Holding Corporation)
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.11 Viacom18 Media Private Limited (TV18 Broadcast Limited)
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.12 Warner Bros. Discovery Inc.
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.12.3 Financials
- 14.3.12.4 SWOT Analysis
- 14.3.1 A&E Networks (The Walt Disney Company)
List of Figures
- Figure 1: Global: Television Services Market: Major Drivers and Challenges
- Figure 2: Global: Television Services Market: Sales Value (in Billion US$), 2017-2022
- Figure 3: Global: Television Services Market Forecast: Sales Value (in Billion US$), 2023-2028
- Figure 4: Global: Television Services Market: Breakup by Delivery Platform (in %), 2022
- Figure 5: Global: Television Services Market: Breakup by Revenue Model (in %), 2022
- Figure 6: Global: Television Services Market: Breakup by Broadcaster Type (in %), 2022
- Figure 7: Global: Television Services Market: Breakup by Region (in %), 2022
- Figure 8: Global: Television Services (Digital Terrestrial Broadcast) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 9: Global: Television Services (Digital Terrestrial Broadcast) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 10: Global: Television Services (Satellite Broadcast) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 11: Global: Television Services (Satellite Broadcast) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 12: Global: Television Services (Cable Television Broadcasting) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 13: Global: Television Services (Cable Television Broadcasting) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 14: Global: Television Services (Internet Protocol Television (IPTV)) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 15: Global: Television Services (Internet Protocol Television (IPTV)) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 16: Global: Television Services (Over-the-top Television (OTT)) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 17: Global: Television Services (Over-the-top Television (OTT)) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 18: Global: Television Services (Subscription) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 19: Global: Television Services (Subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 20: Global: Television Services (Advertisement) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 21: Global: Television Services (Advertisement) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 22: Global: Television Services (Public) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 23: Global: Television Services (Public) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 24: Global: Television Services (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 25: Global: Television Services (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 26: North America: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 27: North America: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 28: United States: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 29: United States: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 30: Canada: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 31: Canada: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 32: Asia-Pacific: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 33: Asia-Pacific: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 34: China: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 35: China: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 36: Japan: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 37: Japan: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 38: India: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 39: India: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 40: South Korea: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 41: South Korea: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 42: Australia: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 43: Australia: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 44: Indonesia: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 45: Indonesia: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 46: Others: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 47: Others: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 48: Europe: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 49: Europe: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 50: Germany: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 51: Germany: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 52: France: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 53: France: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 54: United Kingdom: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 55: United Kingdom: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 56: Italy: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 57: Italy: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 58: Spain: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 59: Spain: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 60: Russia: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 61: Russia: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 62: Others: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 63: Others: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 64: Latin America: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 65: Latin America: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 66: Brazil: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 67: Brazil: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 68: Mexico: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 69: Mexico: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 70: Others: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 71: Others: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 72: Middle East and Africa: Television Services Market: Sales Value (in Million US$), 2017 & 2022
- Figure 73: Middle East and Africa: Television Services Market: Breakup by Country (in %), 2022
- Figure 74: Middle East and Africa: Television Services Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 75: Global: Television Services Industry: SWOT Analysis
- Figure 76: Global: Television Services Industry: Value Chain Analysis
- Figure 77: Global: Television Services Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Television Services Market: Key Industry Highlights, 2022 and 2028
- Table 2: Global: Television Services Market Forecast: Breakup by Delivery Platform (in Million US$), 2023-2028
- Table 3: Global: Television Services Market Forecast: Breakup by Revenue Model (in Million US$), 2023-2028
- Table 4: Global: Television Services Market Forecast: Breakup by Broadcaster Type (in Million US$), 2023-2028
- Table 5: Global: Television Services Market Forecast: Breakup by Region (in Million US$), 2023-2028
- Table 6: Global: Television Services Market: Competitive Structure
- Table 7: Global: Television Services Market: Key Players
