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PUBLISHER: IMARC | PRODUCT CODE: 1390513
PUBLISHER: IMARC | PRODUCT CODE: 1390513
Clickstream Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
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Abstract
The global clickstream analytics market size reached US$ 1.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3.5 Billion by 2028, exhibiting a growth rate (CAGR) of 16.50% during 2022-2028.
Clickstream analytics refers to the process of collecting, analyzing and providing visualized results of aggregated user activity over the web. The data, consisting of dates, time stamps, information protocol (IP) addresses, user identification and uniform resource locators (URL), is captured in semi-structured log files of the website. Clickstream analytics includes traffic and e-commerce analytics. Traffic analytics operates at the server level and tracks the number of pages accessed by the user, time taken for each page to load, frequency of hitting the browser's back or stop button and the amount of data transmitted. E-commerce analytics determines the effectiveness of the site as a channel-to-market platform. It monitors the pages, items added to the shopping and purchased, participation in loyalty programs and the preferred method of payment of the user. Clickstream analytics aid in identifying customer trends, website and application optimization, traffic analysis, increasing conversion and understanding user behavior.
Clickstream Analytics Market Trends:
Rapid digitization of industries, such as banking, financial services and insurance (BFSI), retail, transportation and logistics and healthcare. Moreover, the widespread adoption of web analytics solutions for tracking consumer requirements is providing a thrust to the market growth. Various small, medium and large-scale organizations utilize clickstream analytics to enable retailers and marketers to analyze customer interactions with their brands and products and utilizing the insights to optimize their processes. Additionally, various technological advancements, such as the integration of cloud computing, artificial intelligence (AI) and the Internet of Things (IoT), for multichannel and predictive marketing, are acting as other growth-inducing factors. These technologies facilitate capturing enterprise resource planning (ERP) and customer relationship management (CRM) data, web media, geolocation and tracking email and marketing campaigns. Other factors, including extensive developments in the information technology (IT) infrastructure, along with the widespread adoption of smart devices, are anticipated to drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global clickstream analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment mode, application and industry vertical.
Breakup by Component:
Software
Services
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by Application:
Click Path Optimization
Website/Application Optimization
Customer Analysis
Basket Analysis and Personalization
Traffic Analysis
Others
Breakup by Industry Vertical:
BFSI
IT and Telecommunications
Travel and Hospitality
Retail and E-commerce
Government
Media and Entertainment
Transportation and Logistics
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Connexity (Symphony Technology Group), DISQO Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc. and Talend.
Key Questions Answered in This Report
- 1. What was the size of the global clickstream analytics market in 2022?
- 2. What is the expected growth rate of the global clickstream analytics market during 2023-2028?
- 3. What has been the impact of COVID-19 on the global clickstream analytics market?
- 4. What are the key factors driving the global clickstream analytics market?
- 5. What is the breakup of the global clickstream analytics market based on the component?
- 6. What is the breakup of the global clickstream analytics market based on the deployment mode?
- 7. What is the breakup of the global clickstream analytics market based on the application?
- 8. What is the breakup of the global clickstream analytics market based on the industry vertical?
- 9. What are the key regions in the global clickstream analytics market?
- 10. Who are the key players/companies in the global clickstream analytics market?
Product Code: SR112023A4279
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Clickstream Analytics Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Component
- 6.1 Software
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Deployment Mode
- 7.1 On-premises
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Cloud-based
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Application
- 8.1 Click Path Optimization
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Website/Application Optimization
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Customer Analysis
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Basket Analysis and Personalization
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Traffic Analysis
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
- 8.6 Others
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
9 Market Breakup by Industry Vertical
- 9.1 BFSI
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 IT and Telecommunications
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Travel and Hospitality
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Retail and E-commerce
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Government
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
- 9.6 Media and Entertainment
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
- 9.7 Transportation and Logistics
- 9.7.1 Market Trends
- 9.7.2 Market Forecast
- 9.8 Others
- 9.8.1 Market Trends
- 9.8.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Adobe Inc.
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.1.3 Financials
- 15.3.1.4 SWOT Analysis
- 15.3.2 Connexity (Symphony Technology Group)
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 DISQO Inc.
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Google LLC (Alphabet Inc.)
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.4.3 SWOT Analysis
- 15.3.5 Hewlett Packard Enterprise Development LP
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.5.3 Financials
- 15.3.5.4 SWOT Analysis
- 15.3.6 International Business Machines Corporation
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.6.4 SWOT Analysis
- 15.3.7 Microsoft Corporation
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 Financials
- 15.3.7.4 SWOT Analysis
- 15.3.8 Oracle Corporation
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.8.3 Financials
- 15.3.8.4 SWOT Analysis
- 15.3.9 SAP SE
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 Splunk Inc.
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.10.3 Financials
- 15.3.10.4 SWOT Analysis
- 15.3.11 Talend
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.11.3 Financials
- 15.3.1 Adobe Inc.
Product Code: SR112023A4279
List of Figures
- Figure 1: Global: Clickstream Analytics Market: Major Drivers and Challenges
- Figure 2: Global: Clickstream Analytics Market: Sales Value (in Billion US$), 2017-2022
- Figure 3: Global: Clickstream Analytics Market Forecast: Sales Value (in Billion US$), 2023-2028
- Figure 4: Global: Clickstream Analytics Market: Breakup by Component (in %), 2022
- Figure 5: Global: Clickstream Analytics Market: Breakup by Deployment Mode (in %), 2022
- Figure 6: Global: Clickstream Analytics Market: Breakup by Application (in %), 2022
- Figure 7: Global: Clickstream Analytics Market: Breakup by Industry Vertical (in %), 2022
- Figure 8: Global: Clickstream Analytics Market: Breakup by Region (in %), 2022
- Figure 9: Global: Clickstream Analytics (Software) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 10: Global: Clickstream Analytics (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 11: Global: Clickstream Analytics (Services) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 12: Global: Clickstream Analytics (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 13: Global: Clickstream Analytics (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 14: Global: Clickstream Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 15: Global: Clickstream Analytics (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 16: Global: Clickstream Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 17: Global: Clickstream Analytics (Click Path Optimization) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 18: Global: Clickstream Analytics (Click Path Optimization) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 19: Global: Clickstream Analytics (Website/Application Optimization) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 20: Global: Clickstream Analytics (Website/Application Optimization) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 21: Global: Clickstream Analytics (Customer Analysis) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 22: Global: Clickstream Analytics (Customer Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 23: Global: Clickstream Analytics (Basket Analysis and Personalization) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 24: Global: Clickstream Analytics (Basket Analysis and Personalization) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 25: Global: Clickstream Analytics (Traffic Analysis) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 26: Global: Clickstream Analytics (Traffic Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 27: Global: Clickstream Analytics (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 28: Global: Clickstream Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 29: Global: Clickstream Analytics (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 30: Global: Clickstream Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 31: Global: Clickstream Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 32: Global: Clickstream Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 33: Global: Clickstream Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 34: Global: Clickstream Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 35: Global: Clickstream Analytics (Retail and E-commerce) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 36: Global: Clickstream Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 37: Global: Clickstream Analytics (Government) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 38: Global: Clickstream Analytics (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 39: Global: Clickstream Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 40: Global: Clickstream Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 41: Global: Clickstream Analytics (Transportation and Logistics) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 42: Global: Clickstream Analytics (Transportation and Logistics) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 43: Global: Clickstream Analytics (Other Industry Verticals) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 44: Global: Clickstream Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 45: North America: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 46: North America: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 47: United States: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 48: United States: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 49: Canada: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 50: Canada: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 51: Asia-Pacific: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 52: Asia-Pacific: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 53: China: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 54: China: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 55: Japan: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 56: Japan: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 57: India: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 58: India: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 59: South Korea: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 60: South Korea: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 61: Australia: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 62: Australia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 63: Indonesia: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 64: Indonesia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 65: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 66: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 67: Europe: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 68: Europe: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 69: Germany: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 70: Germany: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 71: France: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 72: France: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 73: United Kingdom: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 74: United Kingdom: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 75: Italy: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 76: Italy: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 77: Spain: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 78: Spain: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 79: Russia: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 80: Russia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 81: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 82: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 83: Latin America: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 84: Latin America: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 85: Brazil: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 86: Brazil: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 87: Mexico: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 88: Mexico: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 89: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 90: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 91: Middle East and Africa: Clickstream Analytics Market: Sales Value (in Million US$), 2017 & 2022
- Figure 92: Middle East and Africa: Clickstream Analytics Market: Breakup by Country (in %), 2022
- Figure 93: Middle East and Africa: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 94: Global: Clickstream Analytics Industry: SWOT Analysis
- Figure 95: Global: Clickstream Analytics Industry: Value Chain Analysis
- Figure 96: Global: Clickstream Analytics Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Clickstream Analytics Market: Key Industry Highlights, 2022 and 2028
- Table 2: Global: Clickstream Analytics Market Forecast: Breakup by Component (in Million US$), 2023-2028
- Table 3: Global: Clickstream Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
- Table 4: Global: Clickstream Analytics Market Forecast: Breakup by Application (in Million US$), 2023-2028
- Table 5: Global: Clickstream Analytics Market Forecast: Breakup by Industry Vertical (in Million US$), 2023-2028
- Table 6: Global: Clickstream Analytics Market Forecast: Breakup by Region (in Million US$), 2023-2028
- Table 7: Global: Clickstream Analytics Market: Competitive Structure
- Table 8: Global: Clickstream Analytics Market: Key Players
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