PUBLISHER: IMARC | PRODUCT CODE: 1390655
PUBLISHER: IMARC | PRODUCT CODE: 1390655
Graphic Film Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Abstract
The global graphic film market size reached US$ 27.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 36.0 Billion by 2028, exhibiting a growth rate (CAGR) of 4.40% during 2022-2028. The increasing demand for branding and marketing, the widespread adoption of graphic film in the automotive industry, and the growing popularity of graphic films in both commercial and residential settings are some of the key factors driving the market.
Graphic film, also known as visual communication or motion graphics, is a type of creative expression that combines design, animation, and cinematography to tell a story or convey a message. It is produced utilizing various methods, such as traditional animation, computer-generated imagery (CGI), stop-motion animation, and live-action video. It may communicate complicated ideas and emotions in a way that audiences can easily understand by using visuals, text, and animation. Additionally, it is frequently used in marketing and advertising to advertise goods or services. Advertisers can produce visually arresting advertising that captures viewers' attention and effectively explain the characteristics and benefits of a product or service by utilizing animation and motion graphics. As a result, it is gaining widespread prominence across the globe since graphic film is a potent form of visual expression that combines design, animation, and cinematography to produce visually attractive and emotionally compelling films.
Graphic Film Market Trends:
The escalating demand for branding and marketing majorly drives the global market. This can be supported by the rising popularity of social media and digital marketing that leads to a significant increase in demand for branding and marketing materials. In order to produce eye-catching and compelling graphics for use in advertising and promotional materials, many businesses are preferring graphic films over other materials. The market is further driven by the extensive utilization of graphic films in the manufacturing of custom graphics widely used for storefronts, vehicle wraps, and other kinds of signs. Along with this, the widespread adoption of graphic film in the automotive industry for producing decals as it is highly durable and can be printed with custom designs. In addition, the growing popularity of graphic films in both commercial and residential settings to enhance the energy efficiency of buildings by reducing solar heat gain and glare, while still allowing natural light to enter is significantly supporting the market. Apart from this, numerous leading manufacturers are focusing on creating sustainable and environmentally friendly products by developing eco-friendly films from renewable materials, such as biodegradable plastics and recyclable materials are driving the demand on the global level. Furthermore, continual advancements in printing technology to produce high-resolution graphics on a variety of materials, including vinyl, polyester, and other plastic films are creating a positive market outlook.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global graphic film market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on polymer, film type, printing technology and end use.
Polymer Insights:
Polyvinylchloride (PVC)
Polypropylene (PP)
Polyethylene (PE)
Others
The report has provided a detailed breakup and analysis of the graphic film market based on the polymer. This includes polyvinylchloride (PVC), polypropylene (PP), polyethylene (PE), and others. According to the report, polyvinylchloride (PVC) represented the largest segment.
Film Type Insights:
Reflective
Opaque
Transparent
Translucent
A detailed breakup and analysis of the graphic film market based on the film type have also been provided in the report. This includes reflective, opaque, transparent, and translucent. Amongst these, opaque represents the largest segment.
Printing Technology Insights:
Rotogravure
Flexography
Offset
Digital
The report has provided a detailed breakup and analysis of the graphic film market based on the printing technology. This includes rotogravure, flexography, offset, and digital. According to the report, flexography represented the largest segment.
End Use Insights:
Promotional and Advertisement
Automotive
Others
A detailed breakup and analysis of the graphic film market based on the end use have also been provided in the report. This includes promotional and advertisement, automotive, and others. Amongst these, promotional and advertisement represent the largest segment.
Regional Insights:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, others); Europe (Germany, France, United Kingdom, Italy, Spain, Russia, others); Latin America (Brazil, Mexico, others); and the Middle East and Africa. According to the report, Asia-Pacific was the largest market for the graphic film. Some of the factors driving Asia-Pacific graphic film market included rapid industrialization, significant growth in the automotive industry, continual technological advancements, etc.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global graphic film market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered are 3M Company, Achilles Corporation, Arlon Graphics LLC (FLEXcon Company Inc.), Avery Dennison Corporation, CCL Industries Inc., Constantia Flexibles Group, Drytac Corporation, DUNMORE Corporation (API Group), DuPont de Nemours Inc., FDC Graphic Films Inc., Hexis S.A. and Kay Premium Marking Films Ltd. (ORAFOL Europe GmbH). Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report
- 1. How big is the global graphic film market?
- 2. What is the expected growth rate of the global graphic film market during 2023-2028?
- 3. What are the key factors driving the global graphic film market?
- 4. What has been the impact of COVID-19 on the global graphic film market?
- 5. What is the breakup of the global graphic film market based on the polymer?
- 6. What is the breakup of the global graphic film market based on the film type?
- 7. What is the breakup of the global graphic film market based on the printing technology?
- 8. What is the breakup of the global graphic film market based on the end use?
- 9. What are the key regions in the global graphic film market?
- 10. Who are the key players/companies in the global graphic film market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Graphic Film Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Polymer
- 6.1 Polyvinylchloride (PVC)
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Polypropylene (PP)
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Polyethylene (PE)
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
7 Market Breakup by Film Type
- 7.1 Reflective
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Opaque
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Transparent
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Translucent
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
8 Market Breakup by Printing Technology
- 8.1 Rotogravure
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Flexography
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Offset
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Digital
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
9 Market Breakup by End Use
- 9.1 Promotional and Advertisement
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Automotive
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Others
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 3M Company
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.1.3 Financials
- 15.3.1.4 SWOT Analysis
- 15.3.2 Achilles Corporation
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.2.3 Financials
- 15.3.3 Arlon Graphics LLC (FLEXcon Company Inc.)
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Avery Dennison Corporation
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.4.3 Financials
- 15.3.4.4 SWOT Analysis
- 15.3.5 CCL Industries Inc.
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.5.3 Financials
- 15.3.6 Constantia Flexibles Group
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.7 Drytac Corporation
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.8 DUNMORE Corporation (API Group)
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.8.3 SWOT Analysis
- 15.3.9 DuPont de Nemours Inc.
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 FDC Graphic Films Inc.
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.11 Hexis S.A.
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.12 Kay Premium Marking Films Ltd. (ORAFOL Europe GmbH)
- 15.3.12.1 Company Overview
- 15.3.12.2 Product Portfolio
- 15.3.1 3M Company
List of Figures
- Figure 1: Global: Graphic Film Market: Major Drivers and Challenges
- Figure 2: Global: Graphic Film Market: Sales Value (in Billion US$), 2017-2022
- Figure 3: Global: Graphic Film Market Forecast: Sales Value (in Billion US$), 2023-2028
- Figure 4: Global: Graphic Film Market: Breakup by Polymer (in %), 2022
- Figure 5: Global: Graphic Film Market: Breakup by Film Type (in %), 2022
- Figure 6: Global: Graphic Film Market: Breakup by Printing Technology (in %), 2022
- Figure 7: Global: Graphic Film Market: Breakup by End Use (in %), 2022
- Figure 8: Global: Graphic Film Market: Breakup by Region (in %), 2022
- Figure 9: Global: Graphic Film (Polyvinylchloride-PVC) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 10: Global: Graphic Film (Polyvinylchloride-PVC) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 11: Global: Graphic Film (Polypropylene-PP) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 12: Global: Graphic Film (Polypropylene-PP) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 13: Global: Graphic Film (Polyethylene-PE) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 14: Global: Graphic Film (Polyethylene-PE) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 15: Global: Graphic Film (Other Polymers) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 16: Global: Graphic Film (Other Polymers) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 17: Global: Graphic Film (Reflective) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 18: Global: Graphic Film (Reflective) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 19: Global: Graphic Film (Opaque) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 20: Global: Graphic Film (Opaque) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 21: Global: Graphic Film (Transparent) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 22: Global: Graphic Film (Transparent) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 23: Global: Graphic Film (Translucent) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 24: Global: Graphic Film (Translucent) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 25: Global: Graphic Film (Rotogravure) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 26: Global: Graphic Film (Rotogravure) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 27: Global: Graphic Film (Flexography) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 28: Global: Graphic Film (Flexography) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 29: Global: Graphic Film (Offset) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 30: Global: Graphic Film (Offset) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 31: Global: Graphic Film (Digital) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 32: Global: Graphic Film (Digital) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 33: Global: Graphic Film (Promotional and Advertisement) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 34: Global: Graphic Film (Promotional and Advertisement) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 35: Global: Graphic Film (Automotive) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 36: Global: Graphic Film (Automotive) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 37: Global: Graphic Film (Other End Uses) Market: Sales Value (in Million US$), 2017 & 2022
- Figure 38: Global: Graphic Film (Other End Uses) Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 39: North America: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 40: North America: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 41: United States: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 42: United States: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 43: Canada: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 44: Canada: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 45: Asia-Pacific: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 46: Asia-Pacific: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 47: China: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 48: China: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 49: Japan: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 50: Japan: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 51: India: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 52: India: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 53: South Korea: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 54: South Korea: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 55: Australia: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 56: Australia: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 57: Indonesia: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 58: Indonesia: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 59: Others: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 60: Others: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 61: Europe: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 62: Europe: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 63: Germany: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 64: Germany: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 65: France: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 66: France: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 67: United Kingdom: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 68: United Kingdom: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 69: Italy: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 70: Italy: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 71: Spain: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 72: Spain: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 73: Russia: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 74: Russia: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 75: Others: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 76: Others: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 77: Latin America: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 78: Latin America: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 79: Brazil: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 80: Brazil: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 81: Mexico: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 82: Mexico: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 83: Others: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 84: Others: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 85: Middle East and Africa: Graphic Film Market: Sales Value (in Million US$), 2017 & 2022
- Figure 86: Middle East and Africa: Graphic Film Market: Breakup by Country (in %), 2022
- Figure 87: Middle East and Africa: Graphic Film Market Forecast: Sales Value (in Million US$), 2023-2028
- Figure 88: Global: Graphic Film Industry: SWOT Analysis
- Figure 89: Global: Graphic Film Industry: Value Chain Analysis
- Figure 90: Global: Graphic Film Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Graphic Film Market: Key Industry Highlights, 2022 and 2028
- Table 2: Global: Graphic Film Market Forecast: Breakup by Polymer (in Million US$), 2023-2028
- Table 3: Global: Graphic Film Market Forecast: Breakup by Film Type (in Million US$), 2023-2028
- Table 4: Global: Graphic Film Market Forecast: Breakup by Printing Technology (in Million US$), 2023-2028
- Table 5: Global: Graphic Film Market Forecast: Breakup by End Use (in Million US$), 2023-2028
- Table 6: Global: Graphic Film Market Forecast: Breakup by Region (in Million US$), 2023-2028
- Table 7: Global: Graphic Film Market: Competitive Structure
- Table 8: Global: Graphic Film Market: Key Players
