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PUBLISHER: IMARC | PRODUCT CODE: 1422942

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PUBLISHER: IMARC | PRODUCT CODE: 1422942

Feminine Wipes Market by Type, Age Group, Distribution Channel, and Region 2024-2032

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Abstract

The global feminine wipes market size reached US$ 1.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2032, exhibiting a growth rate (CAGR) of 6% during 2024-2032. The rising awareness regarding personal health and hygiene among females, increasing initiatives by several governments, and the introduction of natural products represent some of the key factors driving the market.

Feminine wipes refer to moist or wet cleansing products intended to clean the female genital region and reduce discomfort. They are manufactured using non-woven fabrics that are soddened into a solution made of various gentle cleansing ingredients, such as surfactants, moisturizers, preservatives, and fragrances. Feminine wipes are widely utilized during menstruation, workouts, and post-intercourse. They are safe and skin-friendly products that soothe and moisturize sensitive skin and prevent irritation. Feminine wipes support the natural pH balance of the genital region, prevent unwanted bacteria growth, promote healthy bacteria levels, and protect against various infections, such as bowel and urinary incontinence. They are convenient, easy to use, prevent odors, and aid women in feeling comfortable, fresh, and confident throughout the day.

Feminine Wipes Market Trends:

The rising awareness regarding personal health and hygiene among the female population, especially during menstruation, is one of the primary factors driving the market growth. Feminine wipes are widely used during the menstrual cycle to reduce the risk of reproductive and urinary tract infections (UTIs). In addition to this, increasing initiatives to promote female literacy and strengthen menstrual hygiene measures in schools to minimize adverse health outcomes are acting as another growth-inducing factor. For instance, organizations, such as World Health Organization (WHO) is actively engaged in various awareness campaigns regarding menstrual hygiene. This, along with the increasing consciousness among consumers regarding various product benefits, such as convenience, high efficiency, ease of use, disposability, and cost-effectiveness, is providing an impetus to the market growth. Additionally, the introduction of natural feminine wipes that are free from harsh chemicals and manufactured using bio-degradable and plant-based ingredients, such as aloe vera, grapefruit, and camellia Sinensis extracts, is positively influencing the market growth. Along with this, the recent development of organic cotton wipes that are soaked with purified water to provide extra care to sensitive skin, prevent irritation, reduce inflammation, and treat dryness is propelling the market growth. Moreover, aggressive promotional campaigns by manufacturers through social media, advertisements, and the launch of various products that are more durable and travel-friendly are favoring the market growth. Other factors, including rising expenditure capacities of consumers, the easy product availability across various e-commerce platforms, and the introduction of innovative packaging solutions, such as single-use, on-the-go wipes, and resealable pouches, are anticipated to drive the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global feminine wipes market, along with forecasts at the global, regional, and country level from 2024-2032. Our report has categorized the market based on type, age group, and distribution channel.

Type Insights:

Ordinary Wipes

Sanitary Wipes

The report has also provided a detailed breakup and analysis of the feminine wipes market based on the type. This includes ordinary and sanitary wipes. According to the report, ordinary wipes represented the largest segment.

Age Group Insights:

19 and Below

20-40

41 and Above

A detailed breakup and analysis of the feminine wipes market based on the age group has been provided in the report. This includes 19 and below, 20-40, and 41 and above. According to the report, 20-40 accounted for the largest market share.

Distribution Channel Insights:

Supermarkets and Hypermarkets

Convenience Stores

Pharmacies and Drugstores

Online Stores

Others

A detailed breakup and analysis of the feminine wipes market based on the distribution channel has been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies and drugstores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Regional Insights:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, Asia Pacific was the largest market for feminine wipes. Some of the factors driving the Asia Pacific feminine wipes market include the presence of prominent brands, increasing female literacy, rising demand for natural products, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global feminine wipes market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Albaad Massuot Yitzhak Ltd., Bodywise (UK) Ltd., Combe Incorporated, Corman Spa, Edgewell Personal Care Company, Guy & O'Neill Inc., Healthy Hoohoo, Johnson & Johnson, La Fresh Group Inc., Laclede Inc., Medline Industries LP, SweetSpot Labs Inc., The Procter & Gamble Company, etc.

Key Questions Answered in This Report:

  • How has the global feminine wipes market performed so far and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global feminine wipes market?
  • What are the key regional markets?
  • Which countries represent the most attractive feminine wipes markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the age group?
  • What is the breakup of the market based on the distribution channel?
  • What is the competitive structure of the global feminine wipes market?
  • Who are the key players/companies in the global feminine wipes market?
Product Code: SR112024A6842

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Feminine Wipes Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Ordinary Wipes
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Sanitary Wipes
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Age Group

  • 7.1 19 and Below
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 20-40
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 41 and Above
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Convenience Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Pharmacies and Drugstores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Stores
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 Drivers, Restraints, and Opportunities

  • 10.1 Overview
  • 10.2 Drivers
  • 10.3 Restraints
  • 10.4 Opportunities

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Albaad Massuot Yitzhak Ltd.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
    • 14.3.2 Bodywise (UK) Ltd.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Combe Incorporated
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Corman Spa
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Edgewell Personal Care Company
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Guy & O'Neill Inc.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Healthy Hoohoo
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Johnson & Johnson
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 La Fresh Group Inc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Laclede Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Medline Industries LP
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 SWOT Analysis
    • 14.3.12 SweetSpot Labs Inc.
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
    • 14.3.13 The Procter & Gamble Company
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
      • 14.3.13.4 SWOT Analysis
Product Code: SR112024A6842

List of Figures

  • Figure 1: Global: Feminine Wipes Market: Major Drivers and Challenges
  • Figure 2: Global: Feminine Wipes Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Feminine Wipes Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Feminine Wipes Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Feminine Wipes Market: Breakup by Age Group (in %), 2023
  • Figure 6: Global: Feminine Wipes Market: Breakup by Distribution Channel (in %), 2023
  • Figure 7: Global: Feminine Wipes Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Feminine Wipes (Ordinary Wipes) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Feminine Wipes (Ordinary Wipes) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Feminine Wipes (Sanitary Wipes) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Feminine Wipes (Sanitary Wipes) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Feminine Wipes (19 and Below) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Feminine Wipes (19 and Below) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Feminine Wipes (20-40) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Feminine Wipes (20-40) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Feminine Wipes (41 and Above) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Feminine Wipes (41 and Above) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Feminine Wipes (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Feminine Wipes (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Feminine Wipes (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Feminine Wipes (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Feminine Wipes (Pharmacies and Drugstores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Feminine Wipes (Pharmacies and Drugstores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Feminine Wipes (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Feminine Wipes (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Feminine Wipes (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Feminine Wipes (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: North America: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: North America: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: United States: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: United States: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Canada: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Canada: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Asia-Pacific: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Asia-Pacific: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: China: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: China: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Japan: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Japan: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: India: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: India: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: South Korea: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: South Korea: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Australia: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Australia: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Indonesia: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Indonesia: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Others: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Others: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Europe: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Europe: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Germany: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Germany: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: France: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: France: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: United Kingdom: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: United Kingdom: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Italy: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Italy: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Spain: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Spain: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Russia: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Russia: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Others: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Others: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Latin America: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Latin America: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Brazil: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Brazil: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Mexico: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Mexico: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Others: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Others: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Middle East and Africa: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Middle East and Africa: Feminine Wipes Market: Breakup by Country (in %), 2023
  • Figure 76: Middle East and Africa: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Global: Feminine Wipes Industry: Drivers, Restraints, and Opportunities
  • Figure 78: Global: Feminine Wipes Industry: Value Chain Analysis
  • Figure 79: Global: Feminine Wipes Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Feminine Wipes Market: Key Industry Highlights, 2023 & 2032
  • Table 2: Global: Feminine Wipes Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Feminine Wipes Market Forecast: Breakup by Age Group (in Million US$), 2024-2032
  • Table 4: Global: Feminine Wipes Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 5: Global: Feminine Wipes Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Feminine Wipes Market: Competitive Structure
  • Table 7: Global: Feminine Wipes Market: Key Players
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