PUBLISHER: IMARC | PRODUCT CODE: 1468510
PUBLISHER: IMARC | PRODUCT CODE: 1468510
K-12 Online Tutoring Market by Type (Primary School, Pre-Kindergarten, Junior High School, Kindergarten, High School), Application (English Courses, STEM Courses, Language Courses, and Others), and Region 2024-2032
The global K-12 online tutoring market size reached US$ 5.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 17.6 Billion by 2032, exhibiting a growth rate (CAGR) of 13.9% during 2024-2032. Rising sales of smart devices, the emerging trend of microlearning, and the integration of advanced technologies represent some of the key factors driving the market.
K-12 online tutoring provides microlearning facilities via videos, audio, infographics, and text. It offers an easy way of learning for students of kindergarten to grade 12 and strengthens communication with teachers. It enables students to choose from various courses and tutors to accommodate their learning needs and style. It also provides personalized learning flexibility and convenience to students. At present, K-12 online tutoring is gaining traction across the globe as it provides a quick way of learning, supports teacher-parent interactive sessions, and focuses on skill development. Besides this, there is an increase in the need for advanced learning methods as traditional learning methods is currently considered ineffective on account of their excessive reliance on listening, reading, and observing.
K-12 Online Tutoring Market Trends:
Rapid digitization, increasing sales of smart devices like smartphones, tablets, and laptops, and the rising penetration of high-speed internet connectivity are among the major factors driving the demand for K-12 online tutoring around the world. Moreover, the growing awareness about the benefits and the expanding number of applications and websites that are offering K-12 online tutoring services is influencing the market positively. In addition, the integration of artificial intelligence (AI), machine learning (ML), the internet of things (IoT), virtual reality (VR), and augmented reality (AR) with these services is facilitating the growth of the market. Furthermore, the increasing adoption of Science, Technology, Engineering, and Mathematics (STEM) education on account of the rising number of competitive exams for higher education is favoring the market growth. Apart from this, key players are offering K-12 online tutoring services to learn foreign languages for various purposes. This, coupled with the emerging trend of studying overseas to shape careers, is contributing to the market growth. Besides this, the growing demand for quality education with a modern and interactive approach is resulting in the widespread adoption of game-based learning techniques in K-12 online tutoring. Additionally, rapid urbanization, the emerging trend of microlearning, and the growing preference for personalized and adaptive microlearning for concise and relevant content that addresses the knowledge gap in students are some of the other factors creating a positive outlook for the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global K-12 online tutoring market, along with forecasts at the global, regional, and country level from 2024-2032. Our report has categorized the market based on type and application.
Type Insights:
Primary School
Pre-Kindergarten
Junior High School
Kindergarten
High School
The report has also provided a detailed breakup and analysis of the K-12 online tutoring market based on the type. This includes primary school, pre-kindergarten, junior high school, kindergarten, and high school. According to the report, pre-kindergarten represented the largest segment.
Application Insights:
English Courses
STEM Courses
Language Courses
Others
A detailed breakup and analysis of the K-12 online tutoring market based on the application have also been provided in the report. This includes English courses, STEM courses, language courses, and others. According to the report, STEM courses accounted for the largest market share.
Regional Insights:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America was the largest market for K-12 online tutoring. Some of the factors driving the North America K-12 online tutoring market included the increasing number of students taking online education, the integration of advanced technologies, the emerging trend of microlearning, etc.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global K-12 online tutoring market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Ambow Education Holding, Beijing Magic Ears Technology, BYJU'S, Chegg Inc., Club Z! Inc., eTutorWorld, ITutorGroup, Pearson Plc, Qkids Teacher, Stride Inc., TAL Education Group, Varsity Tutors, Vedantu, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report:
- How has the global K-12 online tutoring market performed so far and how will it perform in the coming years?
- What are the drivers, restraints, and opportunities in the global K-12 online tutoring market?
- What are the key regional markets?
- Which countries represent the most attractive K-12 online tutoring markets?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the application?
- What is the competitive structure of the global K-12 online tutoring market?
- Who are the key players/companies in the global K-12 online tutoring market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global K-12 Online Tutoring Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Type
- 6.1 Primary School
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Pre-Kindergarten
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Junior High School
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Kindergarten
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 High School
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
7 Market Breakup by Application
- 7.1 English Courses
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 STEM Courses
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Language Courses
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
8 Market Breakup by Region
- 8.1 North America
- 8.1.1 United States
- 8.1.1.1 Market Trends
- 8.1.1.2 Market Forecast
- 8.1.2 Canada
- 8.1.2.1 Market Trends
- 8.1.2.2 Market Forecast
- 8.1.1 United States
- 8.2 Asia-Pacific
- 8.2.1 China
- 8.2.1.1 Market Trends
- 8.2.1.2 Market Forecast
- 8.2.2 Japan
- 8.2.2.1 Market Trends
- 8.2.2.2 Market Forecast
- 8.2.3 India
- 8.2.3.1 Market Trends
- 8.2.3.2 Market Forecast
- 8.2.4 South Korea
- 8.2.4.1 Market Trends
- 8.2.4.2 Market Forecast
- 8.2.5 Australia
- 8.2.5.1 Market Trends
- 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
- 8.2.6.1 Market Trends
- 8.2.6.2 Market Forecast
- 8.2.7 Others
- 8.2.7.1 Market Trends
- 8.2.7.2 Market Forecast
- 8.2.1 China
- 8.3 Europe
- 8.3.1 Germany
- 8.3.1.1 Market Trends
- 8.3.1.2 Market Forecast
- 8.3.2 France
- 8.3.2.1 Market Trends
- 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
- 8.3.3.1 Market Trends
- 8.3.3.2 Market Forecast
- 8.3.4 Italy
- 8.3.4.1 Market Trends
- 8.3.4.2 Market Forecast
- 8.3.5 Spain
- 8.3.5.1 Market Trends
- 8.3.5.2 Market Forecast
- 8.3.6 Russia
- 8.3.6.1 Market Trends
- 8.3.6.2 Market Forecast
- 8.3.7 Others
- 8.3.7.1 Market Trends
- 8.3.7.2 Market Forecast
- 8.3.1 Germany
- 8.4 Latin America
- 8.4.1 Brazil
- 8.4.1.1 Market Trends
- 8.4.1.2 Market Forecast
- 8.4.2 Mexico
- 8.4.2.1 Market Trends
- 8.4.2.2 Market Forecast
- 8.4.3 Others
- 8.4.3.1 Market Trends
- 8.4.3.2 Market Forecast
- 8.4.1 Brazil
- 8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast
9 Drivers, Restraints, and Opportunities
- 9.1 Overview
- 9.2 Drivers
- 9.3 Restraints
- 9.4 Opportunities
10 Value Chain Analysis
11 Porters Five Forces Analysis
- 11.1 Overview
- 11.2 Bargaining Power of Buyers
- 11.3 Bargaining Power of Suppliers
- 11.4 Degree of Competition
- 11.5 Threat of New Entrants
- 11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
- 13.1 Market Structure
- 13.2 Key Players
- 13.3 Profiles of Key Players
- 13.3.1 Ambow Education Holding
- 13.3.1.1 Company Overview
- 13.3.1.2 Product Portfolio
- 13.3.2 Beijing Magic Ears Technology
- 13.3.2.1 Company Overview
- 13.3.2.2 Product Portfolio
- 13.3.3 BYJU'S
- 13.3.3.1 Company Overview
- 13.3.3.2 Product Portfolio
- 13.3.4 Chegg Inc.
- 13.3.4.1 Company Overview
- 13.3.4.2 Product Portfolio
- 13.3.4.3 Financials
- 13.3.5 Club Z! Inc.
- 13.3.5.1 Company Overview
- 13.3.5.2 Product Portfolio
- 13.3.6 eTutorWorld
- 13.3.6.1 Company Overview
- 13.3.6.2 Product Portfolio
- 13.3.7 ITutorGroup
- 13.3.7.1 Company Overview
- 13.3.7.2 Product Portfolio
- 13.3.8 Pearson Plc
- 13.3.8.1 Company Overview
- 13.3.8.2 Product Portfolio
- 13.3.8.3 Financials
- 13.3.8.4 SWOT Analysis
- 13.3.9 Qkids Teacher
- 13.3.9.1 Company Overview
- 13.3.9.2 Product Portfolio
- 13.3.10 Stride Inc.
- 13.3.10.1 Company Overview
- 13.3.10.2 Product Portfolio
- 13.3.11 TAL Education Group
- 13.3.11.1 Company Overview
- 13.3.11.2 Product Portfolio
- 13.3.12 Varsity Tutors
- 13.3.12.1 Company Overview
- 13.3.12.2 Product Portfolio
- 13.3.13 Vedantu
- 13.3.13.1 Company Overview
- 13.3.13.2 Product Portfolio
- 13.3.1 Ambow Education Holding
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report.
List of Figures
- Figure 1: Global: K-12 Online Tutoring Market: Major Drivers and Challenges
- Figure 2: Global: K-12 Online Tutoring Market: Sales Value (in Billion US$), 2018-2023
- Figure 3: Global: K-12 Online Tutoring Market Forecast: Sales Value (in Billion US$), 2024-2032
- Figure 4: Global: K-12 Online Tutoring Market: Breakup by Type (in %), 2023
- Figure 5: Global: K-12 Online Tutoring Market: Breakup by Application (in %), 2023
- Figure 6: Global: K-12 Online Tutoring Market: Breakup by Region (in %), 2023
- Figure 7: Global: K-12 Online Tutoring (Primary School) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 8: Global: K-12 Online Tutoring (Primary School) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 9: Global: K-12 Online Tutoring (Pre-Kindergarten) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 10: Global: K-12 Online Tutoring (Pre-Kindergarten) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 11: Global: K-12 Online Tutoring (Junior High School) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 12: Global: K-12 Online Tutoring (Junior High School) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 13: Global: K-12 Online Tutoring (Kindergarten) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 14: Global: K-12 Online Tutoring (Kindergarten) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 15: Global: K-12 Online Tutoring (High School) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 16: Global: K-12 Online Tutoring (High School) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 17: Global: K-12 Online Tutoring (English Courses) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 18: Global: K-12 Online Tutoring (English Courses) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 19: Global: K-12 Online Tutoring (STEM Courses) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 20: Global: K-12 Online Tutoring (STEM Courses) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 21: Global: K-12 Online Tutoring (Language Courses) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 22: Global: K-12 Online Tutoring (Language Courses) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 23: Global: K-12 Online Tutoring (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 24: Global: K-12 Online Tutoring (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 25: North America: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 26: North America: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 27: United States: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 28: United States: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 29: Canada: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 30: Canada: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 31: Asia-Pacific: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 32: Asia-Pacific: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 33: China: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 34: China: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 35: Japan: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 36: Japan: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 37: India: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 38: India: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 39: South Korea: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 40: South Korea: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 41: Australia: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 42: Australia: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 43: Indonesia: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 44: Indonesia: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 45: Others: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 46: Others: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 47: Europe: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 48: Europe: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 49: Germany: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 50: Germany: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 51: France: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 52: France: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 53: United Kingdom: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 54: United Kingdom: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 55: Italy: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 56: Italy: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 57: Spain: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 58: Spain: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 59: Russia: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 60: Russia: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 61: Others: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 62: Others: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 63: Latin America: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 64: Latin America: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 65: Brazil: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 66: Brazil: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 67: Mexico: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 68: Mexico: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 69: Others: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 70: Others: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 71: Middle East and Africa: K-12 Online Tutoring Market: Sales Value (in Million US$), 2018 & 2023
- Figure 72: Middle East and Africa: K-12 Online Tutoring Market: Breakup by Country (in %), 2023
- Figure 73: Middle East and Africa: K-12 Online Tutoring Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 74: Global: K-12 Online Tutoring Industry: Drivers, Restraints, and Opportunities
- Figure 75: Global: K-12 Online Tutoring Industry: Value Chain Analysis
- Figure 76: Global: K-12 Online Tutoring Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: K-12 Online Tutoring Market: Key Industry Highlights, 2023 & 2032
- Table 2: Global: K-12 Online Tutoring Market Forecast: Breakup by Type (in Million US$), 2024-2032
- Table 3: Global: K-12 Online Tutoring Market Forecast: Breakup by Application (in Million US$), 2024-2032
- Table 4: Global: K-12 Online Tutoring Market Forecast: Breakup by Region (in Million US$), 2024-2032
- Table 5: Global: K-12 Online Tutoring Market: Competitive Structure
- Table 6: Global: K-12 Online Tutoring Market: Key Players
