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PUBLISHER: IMARC | PRODUCT CODE: 1468701

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PUBLISHER: IMARC | PRODUCT CODE: 1468701

Lassi Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032

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The Indian lassi market size reached INR 47.5 Billion in 2023. Lassi, also known as desi buttermilk, is obtained by the churning of curd. It is a bit sour in taste and has a rich dense texture. It is consumed mostly in the northern part of the country, especially during the summer season. It is either consumed by adding sugar and fresh fruit chunks, or by adding salt and some other spices to it. Lassi not only offers refreshment during the summertime, but also boosts the energy levels. Apart from this, it also helps in fighting other summer-related problems such as prickly heat, gastro-intestinal problems and the build-up of bacteria. These factors have highly added to the market growth. Looking forward, IMARC Group expects the Indian lassi market to reach INR 217.5 Billion by 2032, exhibiting a growth rate (CAGR) of 17.9% during 2024-2032.

The report has examined the Indian Lassi Market in 15 major states:

Maharashtra

Uttar Pradesh

Andhra Pradesh and Telangana

Tamil Nadu

Gujarat

Rajasthan

Karnataka

Madhya Pradesh

West Bengal

Bihar

Delhi

Kerala

Punjab

Orissa

Haryana

For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Maharashtra represents the region with highest market share in the country. The competitive landscape of the Indian lassi market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, Mother Dairy, Punjab State Cooperative Milk Producers' Federation Limited, Milan Dairy Foods Private Limited and Rajasthan Cooperative Dairy Federation Limited.

The study gives an in-depth analysis of the lassi market landscape in India, covering the current, historical and future trends for lassi production along with its prices. The report also offers SWOT, Value Chain and Porter's Five Forces analysis of the Indian lassi market along with breakup by region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian lassi industry in any manner.

Key Questions Answered in This Report

  • 1. What was the size of the lassi market in India in 2023?
  • 2. What is the expected growth rate of the lassi market in India during 2024-2032?
  • 3. What has been the impact of COVID-19 on the lassi market in India?
  • 4. What are the key factors driving the lassi market in India?
  • 5. What is the breakup of the lassi market in India based on the sector?
  • 6. What are the key regions in the lassi market in India?
  • 7. Who are the key players/companies in the lassi market in India?
Product Code: SR112024A779

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Indian Dairy Industry

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Market by Organised and Unorganised Segment
  • 5.4 Milk Production and Consumption Trends
    • 5.4.1 Current and Historical Trends
    • 5.4.2 Production and Consumption Forecast
  • 5.5 Milk Production by State
  • 5.6 Milk Production by Cattle
  • 5.7 Milk Utilization Patterns in India
  • 5.8 Market Forecast

6 Indian Lassi Market

  • 6.1 Market Overview
  • 6.2 Market Performance
    • 6.2.1 Volume Trends
    • 6.2.2 Value Trends
  • 6.3 Impact of COVID-19
  • 6.4 Price Trends
    • 6.4.1 Milk Procurement Price Trends
    • 6.4.2 Lassi Price Trends
  • 6.5 Market Breakup by Region
  • 6.6 Market Breakup by Sector
  • 6.7 Market Forecast
  • 6.8 SWOT Analysis
    • 6.8.1 Overview
    • 6.8.2 Strengths
    • 6.8.3 Weaknesses
    • 6.8.4 Opportunities
    • 6.8.5 Threats
  • 6.9 Value Chain Analysis
  • 6.10 Porter's Five Forces Analysis
    • 6.10.1 Overview
    • 6.10.2 Bargaining Power of Buyers
    • 6.10.3 Bargaining Power of Suppliers
    • 6.10.4 Degree of Competition
    • 6.10.5 Threat of New Entrants
    • 6.10.6 Threat of Substitutes
  • 6.11 Key Success Factors and Risk Factors

7 Performance of Key Regions

  • 7.1 Karnataka
    • 7.1.1 Market Performance
      • 7.1.1.1 Volume Trends
      • 7.1.1.2 Value Trends
    • 7.1.2 Competitive Landscape
    • 7.1.3 Market Forecast
      • 7.1.3.1 Volume Trends
      • 7.1.3.2 Value Trends
  • 7.2 Maharashtra
    • 7.2.1 Market Performance
      • 7.2.1.1 Volume Trends
      • 7.2.1.2 Value Trends
    • 7.2.2 Competitive Landscape
    • 7.2.3 Market Forecast
      • 7.2.3.1 Volume Trends
      • 7.2.3.2 Value Trends
  • 7.3 Tamil Nadu
    • 7.3.1 Market Performance
      • 7.3.1.1 Volume Trends
      • 7.3.1.2 Value Trends
    • 7.3.2 Competitive Landscape
    • 7.3.3 Market Forecast
      • 7.3.3.1 Volume Trends
      • 7.3.3.2 Value Trends
  • 7.4 Delhi
    • 7.4.1 Market Performance
      • 7.4.1.1 Volume Trends
      • 7.4.1.2 Value Trends
    • 7.4.2 Competitive Landscape
    • 7.4.3 Market Forecast
      • 7.4.3.1 Volume Trends
      • 7.4.3.2 Value Trends
  • 7.5 Gujarat
    • 7.5.1 Market Performance
      • 7.5.1.1 Volume Trends
      • 7.5.1.2 Value Trends
    • 7.5.2 Competitive Landscape
    • 7.5.3 Market Forecast
      • 7.5.3.1 Volume Trends
      • 7.5.3.2 Value Trends
  • 7.6 Andhra Pradesh and Telangana
    • 7.6.1 Market Performance
      • 7.6.1.1 Volume Trends
      • 7.6.1.2 Value Trends
    • 7.6.2 Competitive Landscape
    • 7.6.3 Market Forecast
      • 7.6.3.1 Volume Trends
      • 7.6.3.2 Value Trends
  • 7.7 Uttar Pradesh
    • 7.7.1 Market Performance
      • 7.7.1.1 Volume Trends
      • 7.7.1.2 Value Trends
    • 7.7.2 Competitive Landscape
    • 7.7.3 Market Forecast
      • 7.7.3.1 Volume Trends
      • 7.7.3.2 Value Trends
  • 7.8 West Bengal
    • 7.8.1 Market Performance
      • 7.8.1.1 Volume Trends
      • 7.8.1.2 Value Trends
    • 7.8.2 Competitive Landscape
    • 7.8.3 Market Forecast
      • 7.8.3.1 Volume Trends
      • 7.8.3.2 Value Trends
  • 7.9 Kerala
    • 7.9.1 Market Performance
      • 7.9.1.1 Volume Trends
      • 7.9.1.2 Value Trends
    • 7.9.2 Competitive Landscape
    • 7.9.3 Market Forecast
      • 7.9.3.1 Volume Trends
      • 7.9.3.2 Value Trends
  • 7.10 Haryana
    • 7.10.1 Market Performance
      • 7.10.1.1 Volume Trends
      • 7.10.1.2 Value Trends
    • 7.10.2 Competitive Landscape
    • 7.10.3 Market Forecast
      • 7.10.3.1 Volume Trends
      • 7.10.3.2 Value Trends
  • 7.11 Punjab
    • 7.11.1 Market Performance
      • 7.11.1.1 Volume Trends
      • 7.11.1.2 Value Trends
    • 7.11.2 Competitive Landscape
    • 7.11.3 Market Forecast
      • 7.11.3.1 Volume Trends
      • 7.11.3.2 Value Trends
  • 7.12 Rajasthan
    • 7.12.1 Market Performance
      • 7.12.1.1 Volume Trends
      • 7.12.1.2 Value Trends
    • 7.12.2 Competitive Landscape
    • 7.12.3 Market Forecast
      • 7.12.3.1 Volume Trends
      • 7.12.3.2 Value Trends
  • 7.13 Madhya Pradesh
    • 7.13.1 Market Performance
      • 7.13.1.1 Volume Trends
      • 7.13.1.2 Value Trends
    • 7.13.2 Competitive Landscape
    • 7.13.3 Market Forecast
      • 7.13.3.1 Volume Trends
      • 7.13.3.2 Value Trends
  • 7.14 Bihar
    • 7.14.1 Market Performance
      • 7.14.1.1 Volume Trends
      • 7.14.1.2 Value Trends
    • 7.14.2 Competitive Landscape
    • 7.14.3 Market Forecast
      • 7.14.3.1 Volume Trends
      • 7.14.3.2 Value Trends
  • 7.15 Orissa
    • 7.15.1 Market Performance
      • 7.15.1.1 Volume Trends
      • 7.15.1.2 Value Trends
    • 7.15.2 Competitive Landscape
    • 7.15.3 Market Forecast
      • 7.15.3.1 Volume Trends
      • 7.15.3.2 Value Trends

8 Market Breakup by Sector

  • 8.1 Retail Sector
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Institutional Sector
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Competitive Landscape

  • 9.1 Market Structure
  • 9.2 Market Share of Key Players

10 Lassi Manufacturing Process

  • 10.1 Product Overview
  • 10.2 Detailed Process Flow
  • 10.3 Various Types of Unit Operations Involved
  • 10.4 Mass Balance and Raw Material Requirements

11 Project Details, Requirements and Costs Involved

  • 11.1 Land Requirements and Expenditures
  • 11.2 Construction Requirements and Expenditures
  • 11.3 Plant Machinery
  • 11.4 Machinery Pictures
  • 11.5 Raw Material Requirements and Expenditures
  • 11.6 Raw Material and Final Product Pictures
  • 11.7 Packaging Requirements and Expenditures
  • 11.8 Transportation Requirements and Expenditures
  • 11.9 Utility Requirements and Expenditures
  • 11.10 Manpower Requirements and Expenditures
  • 11.11 Other Capital Investments

12 Loans and Financial Assistance

13 Project Economics

  • 13.1 Capital Cost of the Project
  • 13.2 Techno-Economic Parameters
  • 13.3 Product Pricing and Margins Across Various Levels of the Supply Chain
  • 13.4 Taxation and Depreciation
  • 13.5 Income Projections
  • 13.6 Expenditure Projections
  • 13.7 Financial Analysis
  • 13.8 Profit Analysis

14 Key Player Profiles

  • 14.1 GCMMF
  • 14.2 Mother Dairy
  • 14.3 Punjab State Cooperative Milk Producers' Federation Limited
  • 14.4 Milan Dairy Foods Private Limited
  • 14.5 Rajasthan Cooperative Dairy Federation Limited
Product Code: SR112024A779

List of Figures

  • Figure 1: India: Dairy Industry Overview
  • Figure 2: India: Dairy Market (in Billion INR), 2018-2023
  • Figure 3: India: Dairy Market: Breakup by Segment (in %), 2023
  • Figure 4: India: Total Milk Production (in Million Metric Tons), 2018-19 - 2023-24
  • Figure 5: India: Total Milk Consumption (in Million Metric Tons), 2018-19 - 2023-24
  • Figure 6: India: Total Milk Production Forecast (in Million Metric Tons), 2024-25 - 2032-33
  • Figure 7: India: Total Milk Consumption Forecast (in Million Metric Tons), 2024-25 - 2032-33
  • Figure 8: India: Milk Utilisation Patterns
  • Figure 9: India: Dairy Market Forecast (in Billion INR), 2024-2032
  • Figure 10: India: Lassi Industry Overview
  • Figure 11: India: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 12: India: Lassi Market: Value Trends (in Billion INR), 2018-2023
  • Figure 13: India: Milk Market: Procurement Price Trends (in INR/Litre), 2018-2023
  • Figure 14: India: Lassi Market: Retail Price Trends (in INR/Litre), 2018-2023
  • Figure 15: India: Lassi Market: Breakup by Region (in %), 2023
  • Figure 16: India: Lassi Market: Breakup by Sector (in %), 2023
  • Figure 17: India: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 18: India: Lassi Market Forecast: Value Trends (in Billion INR), 2024-2032
  • Figure 19: India: Lassi Industry: SWOT Analysis
  • Figure 20: India: Lassi Industry: Value Chain Analysis
  • Figure 21: India: Lassi Industry: Porter's Five Forces Analysis
  • Figure 22: Karnataka: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 23: Karnataka: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 24: Karnataka: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 25: Karnataka: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 26: Karnataka: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 27: Maharashtra: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 28: Maharashtra: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 29: Maharashtra: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 30: Maharashtra: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 31: Maharashtra: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 32: Tamil Nadu: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 33: Tamil Nadu: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 34: Tamil Nadu: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 35: Tamil Nadu: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 36: Tamil Nadu: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 37: Delhi: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 38: Delhi: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 39: Delhi: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 40: Delhi: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 41: Delhi: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 42: Gujarat: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 43: Gujarat: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 44: Gujarat: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 45: Gujarat: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 46: Gujarat: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 47: Andhra Pradesh and Telangana: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 48: Andhra Pradesh and Telangana: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 49: Andhra Pradesh and Telangana: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 50: Andhra Pradesh and Telangana: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 51: Andhra Pradesh and Telangana: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 52: Uttar Pradesh: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 53: Uttar Pradesh: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 54: Uttar Pradesh: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 55: Uttar Pradesh: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 56: Uttar Pradesh: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 57: West Bengal: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 58: West Bengal: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 59: West Bengal: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 60: West Bengal: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 61: West Bengal: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 62: Kerala: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 63: Kerala: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 64: Kerala: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 65: Kerala: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 66: Kerala: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 67: Haryana: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 68: Haryana: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 69: Haryana: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 70: Haryana: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 71: Haryana: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 72: Punjab: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 73: Punjab: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 74: Punjab: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 75: Punjab: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 76: Punjab: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 77: Rajasthan: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 78: Rajasthan: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 79: Rajasthan: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 80: Rajasthan: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 81: Rajasthan: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 82: Madhya Pradesh: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 83: Madhya Pradesh: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 84: Madhya Pradesh: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 85: Madhya Pradesh: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 86: Madhya Pradesh: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 87: Bihar: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 88: Bihar: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 89: Bihar: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 90: Bihar: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 91: Bihar: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 92: Orissa: Lassi Market: Volume Trends (in Million Litres), 2018-2023
  • Figure 93: Orissa: Lassi Market: Value Trends (in Million INR), 2018-2023
  • Figure 94: Orissa: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 95: Orissa: Lassi Market Forecast: Volume Trends (in Million Litres), 2024-2032
  • Figure 96: Orissa: Lassi Market Forecast: Value Trends (in Million INR), 2024-2032
  • Figure 97: India: Lassi Market: Retail Sector (in Million Litres), 2018 & 2023
  • Figure 98: India: Lassi Market Forecast: Retail Sector (in Million Litres), 2024-2032
  • Figure 99: India: Lassi Market: Institutional Sector (in Million Litres), 2018 & 2023
  • Figure 100: India: Lassi Market Forecast: Institutional Sector (in Million Litres), 2024-2032
  • Figure 101: India: Lassi Market: Breakup of Key Players (in %), 2023
  • Figure 102: Lassi Manufacturing Plant: Detailed Process Flow

List of Tables

  • Table 1: India: Dairy Market: Key Industry Highlights, 2023 and 2032
  • Table 2: India: Milk Production Breakup by State, 2018-19 - 2023-24
  • Table 3: India: Milk Production Breakup by Cattle, 2018-19 - 2023-24
  • Table 4: India: Lassi Market Forecast: Breakup by Region, 2024-2032
  • Table 5: India: Lassi Market Forecast: Breakup by Sector, 2024-2032
  • Table 6: India: Lassi Market: Competitive Structure
  • Table 7: India: Lassi Market: Key Players
  • Table 8: Lassi Manufacturing Plant: Costs Related to Land and Site Development (in INR)
  • Table 9: Lassi Manufacturing Plant: Costs Related to Civil Works (in INR)
  • Table 10: Lassi Manufacturing Plant: Costs Related to Machinery (in INR)
  • Table 11: Lassi Manufacturing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (INR/Ton)
  • Table 12: Lassi Manufacturing Plant: Costs Related to Salaries and Wages (in INR)
  • Table 13: Lassi Manufacturing Plant: Costs Related to Other Capital Investments (in INR)
  • Table 14: Details of Financial Assistance Offered by Financial Institutions
  • Table 15: Lassi Manufacturing Plant: Capital Costs (in INR)
  • Table 16: Lassi Manufacturing Plant: Techno-Economic Parameters
  • Table 17: Lassi Manufacturing Plant: Taxation and Depreciation (in INR)
  • Table 18: Lassi Manufacturing Plant: Income Projections (in INR)
  • Table 19: Lassi Manufacturing Plant: Expenditure Projections (in INR)
  • Table 20: Lassi Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in INR)
  • Table 21: Lassi Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in INR)
  • Table 22: Lassi Manufacturing Plant: Profit and Loss Account (in INR)
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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