PUBLISHER: IMARC | PRODUCT CODE: 1540857
PUBLISHER: IMARC | PRODUCT CODE: 1540857
The global nutritional bar market size reached US$ 1.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1.9 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032.
A nutritional bar contains a wide variety of carbohydrates, proteins, vitamins, and minerals, offering a healthy and convenient meal replacement. It is mostly available in the form of a protein bar, energy bar, snack bar, etc. and can be consumed as a regular dietary supplement. Nutritional bars are highly effective after intensive workouts as they help in muscle repair, improve body performance, enhance metabolism, and reduce saturated fat and glucose levels in the body. Owing to this, nutritional bars are widely consumed by athletes or people targeting weight control for curbing their appetite and replacing whole foods.
The high prevalence of hectic consumer lifestyles leading to on-the-go food consumption has catalyzed the demand for nutritional bars across the globe. Moreover, rising health concerns among consumers preferring a balanced diet with nutrient-rich ingredients has also augmented the product demand. Apart from this, the increasing number of health awareness programs promoting the importance of wellness and nutritional diet has positively influenced the consumption of nutritional bars across the globe. The growing consumer consciousness towards physical appearance has led to the rising demand for meal supplements for maintaining desirable body shape and size. Further, high consumer inclination towards gluten-free and vegan food products along with their wide availability across various distribution channels has further bolstered the market growth. The emergence of e-commerce platforms supported by the growing trend of online grocery shopping has also stimulated the market growth in recent years. Apart from this, the increasing popularity of nutritional bars among sports athletes, bodybuilders, sportsperson, etc., for replacing their whole foods also drives the market. Additionally, a growing number of fitness and wellness centers across the globe is also propelling the demand for nutritional bars. Moreover, based on the changing tastes and preferences of consumers, several manufacturers are launching innovative products having ample options of flavors, texture, food content, etc., along with a long shelf-life.
IMARC Group provides an analysis of the key trends in each sub-segment of the global nutritional bar market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, category, end-user, flavour and distribution channel.
Protein Bars
Snack Bars
Energy Bars
Meal Replacement Bars
Others
Animal Derived
Plant-Based
Adults
Children
Chocolate
Fruit and Nut
Caramel
Peanut Butter
Vanilla
Coconut
Cookies and Cream
Others
Hypermarkets and Supermarkets
Convenience Stores
Specialty Stores
Pharmacies and Drug Stores
Online
Others
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
The competitive landscape of the industry has also been examined with some of the key players being Abbott, Clif Bar & Company, General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats Company, The Simply Good Foods Company, The Nature's Bounty Co., The WhiteWave Foods Company, etc.