PUBLISHER: IMARC | PRODUCT CODE: 1753912
PUBLISHER: IMARC | PRODUCT CODE: 1753912
The India packaged sweets market size reached INR 7,268.0 Crore in 2024. Looking forward, IMARC Group expects the market to reach INR 27,647.5 Crore by 2033, exhibiting a growth rate (CAGR) of 16% during 2025-2033. The rising working population, shifting consumer preferences towards ready-to-serve variants, and easy availability of packed sweets through online and offline distribution channels represent some of the key factors driving the market.
Packaged sweets refer to pre-packaged confectionery products that are available in various shapes, sizes, flavors, and packaging formats, such as boxes, plastic containers, and tin cans, depending on their physical forms and textures. They include rasgulla, gulab jamun, barfi, peda, soan papdi, ladoo, cham cham, and rajbhog. They also incorporate nutritional information printed on the packaging, which allows consumers to make informed decisions about their food choices. They offer a longer shelf-life as compared to non-packaged sweets and facilitate easy transportation over long distances. At present, packaged sweets are easily available in supermarkets, convenience stores, and other retail outlets across India.
The expanding food packaging sector, along with the increasing consumer consciousness towards food hygiene and cleanliness currently represents one of the key factors positively influencing the market in India. In addition, the rising working population, hectic work schedules, and shifting consumer preferences from traditional or home-cooked sweets towards packaged and ready-to-serve variants are strengthening the market growth in the country. Moreover, the inflating disposable incomes of individuals and the easy availability of packed sweets through both online and offline distribution channels are propelling the market growth in India. Additionally, the ongoing trend of gifting sweets as a part of Indian culture at social and cultural gatherings, such as weddings, and festivals, celebrations are fueling the market growth. Besides this, stringent regulations about food labeling and maintaining product safety during the packaging of sweets enables building of the consumer trust and influences their choices while purchasing. In addition, key market players operating in the country are introducing numerous organic, vegan, and lactose-free sweets variants for children and people with chronic medical disorders, such as diabetes. They are also focusing on nanofabrication and biodegradable and flexible packaging, which is creating a favorable market outlook. Other factors, such as increasing investments in marketing strategies, such as social media promotion and digital display and banner advertising, expansion of the e-commerce sector, and improvement in the logistic sector are stimulating the growth of the market across India.