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PUBLISHER: IMARC | PRODUCT CODE: 1541693
PUBLISHER: IMARC | PRODUCT CODE: 1541693
OTA Transmission Platform Market Report by Component (Hardware, Services), Platform Type (Television, Radio, Mobile, Streaming Devices, and Others), End User (Individual, Commercial), and Region 2024-2032
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PAGES: 135 Pages
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The global OTA transmission platform market size reached US$ 109.4 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 151.1 Million by 2032, exhibiting a growth rate (CAGR) of 3.5% during 2024-2032.
Over-the-air (OTA) transmission platform refers to a wireless communication system used to broadcast channels on television and radio platforms. It also aids in updating software on mobile devices and managing subscriber identity module (SIM) cards. It relies on the advanced television systems committee (ATSC) 3.0 standard. Moreover, as it deploys advanced error correction for the physical layer and emerging technologies to create wireless data via an internet protocol (IP) delivery system, it is gaining traction across the globe.
OTA Transmission Platform Market Trends:
Significant growth in the broadcasting industry, in confluence with extensive investments in research and development (R&D) activities and information technology (IT), represents one of the major factors driving the market. OTA transmission platforms assist broadcasters in sharing video content with better picture and audio quality and providing improved channel presentation and ease of operations. As a result, there is an increase in the demand for these platforms among broadcasters and manufacturers of display devices around the world. Furthermore, the rising adoption of ATSC standards for supporting high-efficiency video coding, enhancing reception signals and improving viewer experience is creating a favorable market outlook. The market is also impelled by the growing utilization of 5G technology and the increasing trend of online/on-demand content services worldwide. This can be accredited to the growing adoption of over-the-top (OTT) services among users. The market is anticipated to recover on account of the hybrid combination of OTT and OTA platforms, which provide a television guide to users covering both channels.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global OTA transmission platform market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, platform type and end user.
Breakup by Component:
Hardware
Services
Breakup by Platform Type:
Television
Radio
Mobile
Streaming Devices
Others
Breakup by End User:
Individual
Commercial
Healthcare
Media and Entertainment
Information Technology
Education
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being AirTV L.L.C (DISH DBS Corporation), Channel Master, Encompass, GatesAir Inc., Harmonic Inc., Liveu Inc., Nuvyyo Inc., Powercast Corporation, Sinclair Broadcast Group Inc., Thales Group and TiVo Corporation (Xperi Holding Corporation).
Key Questions Answered in This Report
- 1. What was the size of the global OTA transmission platform market in 2023?
- 2. What is the expected growth rate of the global OTA transmission platform market during 2024-2032?
- 3. What has been the impact of COVID-19 on the global OTA transmission platform market?
- 4. What are the key factors driving the global OTA transmission platform market?
- 5. What is the breakup of the global OTA transmission platform market based on the component?
- 6. What is the breakup of the global OTA transmission platform market based on the platform type?
- 7. What are the key regions in the global OTA transmission platform market?
- 8. Who are the key players/companies in the global OTA transmission platform market?
Product Code: SR112024A4167
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global OTA Transmission Platform Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Component
- 6.1 Hardware
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Platform Type
- 7.1 Television
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Radio
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Mobile
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Streaming Devices
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
8 Market Breakup by End User
- 8.1 Individual
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Commercial
- 8.2.1 Market Trends
- 8.2.2 Key Segments
- 8.2.2.1 Healthcare
- 8.2.2.2 Media and Entertainment
- 8.2.2.3 Information Technology
- 8.2.2.4 Education
- 8.2.3 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.1.1 United States
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.2.1 China
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.3.1 Germany
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.4.1 Brazil
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 AirTV L.L.C (DISH DBS Corporation)
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 Channel Master
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.3 Encompass
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.4 GatesAir Inc.
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 Harmonic Inc.
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.5.3 Financials
- 14.3.5.4 SWOT Analysis
- 14.3.6 Liveu Inc.
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 Nuvyyo Inc.
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Powercast Corporation
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.9 Sinclair Broadcast Group Inc.
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.9.3 Financials
- 14.3.10 Thales Group
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.10.3 Financials
- 14.3.10.4 SWOT Analysis
- 14.3.11 TiVo Corporation (Xperi Holding Corporation)
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.11.3 SWOT Analysis
- 14.3.1 AirTV L.L.C (DISH DBS Corporation)
Product Code: SR112024A4167
List of Figures
- Figure 1: Global: OTA Transmission Platform Market: Major Drivers and Challenges
- Figure 2: Global: OTA Transmission Platform Market: Sales Value (in Million US$), 2018-2023
- Figure 3: Global: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 4: Global: OTA Transmission Platform Market: Breakup by Component (in %), 2023
- Figure 5: Global: OTA Transmission Platform Market: Breakup by Platform Type (in %), 2023
- Figure 6: Global: OTA Transmission Platform Market: Breakup by End User (in %), 2023
- Figure 7: Global: OTA Transmission Platform Market: Breakup by Region (in %), 2023
- Figure 8: Global: OTA Transmission Platform (Hardware) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 9: Global: OTA Transmission Platform (Hardware) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 10: Global: OTA Transmission Platform (Services) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 11: Global: OTA Transmission Platform (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 12: Global: OTA Transmission Platform (Television) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 13: Global: OTA Transmission Platform (Television) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 14: Global: OTA Transmission Platform (Radio) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 15: Global: OTA Transmission Platform (Radio) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 16: Global: OTA Transmission Platform (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 17: Global: OTA Transmission Platform (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 18: Global: OTA Transmission Platform (Streaming Devices) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 19: Global: OTA Transmission Platform (Streaming Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 20: Global: OTA Transmission Platform (Other Platform Types) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 21: Global: OTA Transmission Platform (Other Platform Types) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 22: Global: OTA Transmission Platform (Individual) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 23: Global: OTA Transmission Platform (Individual) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 24: Global: OTA Transmission Platform (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 25: Global: OTA Transmission Platform (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 26: North America: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 27: North America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 28: United States: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 29: United States: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 30: Canada: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 31: Canada: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 32: Asia-Pacific: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 33: Asia-Pacific: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 34: China: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 35: China: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 36: Japan: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 37: Japan: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 38: India: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 39: India: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 40: South Korea: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 41: South Korea: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 42: Australia: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 43: Australia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 44: Indonesia: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 45: Indonesia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 46: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 47: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 48: Europe: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 49: Europe: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 50: Germany: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 51: Germany: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 52: France: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 53: France: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 54: United Kingdom: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 55: United Kingdom: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 56: Italy: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 57: Italy: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 58: Spain: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 59: Spain: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 60: Russia: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 61: Russia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 62: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 63: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 64: Latin America: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 65: Latin America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 66: Brazil: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 67: Brazil: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 68: Mexico: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 69: Mexico: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 70: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 71: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 72: Middle East and Africa: OTA Transmission Platform Market: Sales Value (in Million US$), 2018 & 2023
- Figure 73: Middle East and Africa: OTA Transmission Platform Market: Breakup by Country (in %), 2023
- Figure 74: Middle East and Africa: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 75: Global: OTA Transmission Platform Industry: SWOT Analysis
- Figure 76: Global: OTA Transmission Platform Industry: Value Chain Analysis
- Figure 77: Global: OTA Transmission Platform Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: OTA Transmission Platform Market: Key Industry Highlights, 2023 and 2032
- Table 2: Global: OTA Transmission Platform Market Forecast: Breakup by Component (in Million US$), 2024-2032
- Table 3: Global: OTA Transmission Platform Market Forecast: Breakup by Platform Type (in Million US$), 2024-2032
- Table 4: Global: OTA Transmission Platform Market Forecast: Breakup by End User (in Million US$), 2024-2032
- Table 5: Global: OTA Transmission Platform Market Forecast: Breakup by Region (in Million US$), 2024-2032
- Table 6: Global: OTA Transmission Platform Market: Competitive Structure
- Table 7: Global: OTA Transmission Platform Market: Key Players
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