PUBLISHER: IMARC | PRODUCT CODE: 1635992
PUBLISHER: IMARC | PRODUCT CODE: 1635992
The global traffic jam assist market size reached USD 3.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.3 Billion by 2033, exhibiting a growth rate (CAGR) of 10.5% during 2025-2033. The implementation of various government initiatives to enhance road safety, rising expenditure capacities of consumers, and increasing safety awareness represent some of the key factors driving the market.
Traffic jam assist (TJA) is an advanced driver assistance system that is designed to continuously measure the speed of the surrounding vehicle and help the driver in heavy congestion traffic situations. It consists of an adaptive cruise control system, auto-go capability, lane-keeping assist system, and vehicle cameras to avoid rear-end collisions in dense traffic conditions and traffic jams. TJA autonomously accelerate and brake in low-speed traffic, all while remaining in the lane and maintaining a safe distance from the vehicles ahead. It allows vehicles to automatically take over driving, acceleration, braking, and steering within the same lane and assist in preventing collisions. TJA is a safe system that helps to mitigate fatigue associated with stop-and-go commuting.
An increasing number of road accidents and rising safety awareness across the globe is one of the key factors driving the market growth. TJA is an adaptive cruise control system that accelerates and brakes in low-speed traffic, while remaining in-lane and maintaining a safe distance from the car in front. In line with this, the widespread adoption of active safety systems in passenger and commercial vehicles, such as adaptive cruise control and lane keep systems to enhance safety while driving, is acting as another growth-inducing factor. Moreover, the shifting preference among the masses for driver assistance systems (DAS) coupled with mandatory installation of DAS owing to government safety regulations is favoring the market growth. Apart from this, the integration of artificial intelligence (AI) to allow the detection of heavy and light vehicles as well as pedestrians are providing an impetus to the market growth. Additionally, the introduction of a combination of cameras and radar systems to maintain a safe, set distance from vehicles and the utilization of lane keeping system to keep the car centered within its lane is propelling the market growth. Furthermore, the increasing demand for luxury vehicles and the rising preference for technologically advanced cars due to their easy driving experience is positively influencing the market growth. Other factors, including rising expenditure capacities of consumers, extensive research and development (R&D) activities, widespread adoption of active safety systems in passenger and commercial vehicles, and the implementation of various government initiatives to enhance road safety, are anticipated to drive the market growth further.
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