PUBLISHER: IMARC | PRODUCT CODE: 1636290
PUBLISHER: IMARC | PRODUCT CODE: 1636290
The global nitro-infused beverages market size reached USD 122.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 529.6 Million by 2033, exhibiting a growth rate (CAGR) of 17.7% during 2025-2033. The shifting consumer preferences toward convenience and ready-to-drink (RTD) beverages, the escalating demand for premium quality beverages, and various product innovations represent some of the key factors driving the market growth.
Nitro-infused beverages are drinks infused with nitrogen gas, creating tiny, carbonated bubbles that enhance their flavor profile and provide a sweeter, new aroma. Beer, coffee, tea, and soft drinks are some of the commonly available nitro-infused beverages. The nitrogen infusion process produces a rich, silky texture and a thick, creamy foam head. These beverages are made by pressurizing the liquid with a nitro tank before it is served, which gives the drink nitrogen bubbles. As compared to traditional beverages, nitro-infused beverages have a lower acidity level and reduce the risk of stomach discomfort. Besides this, these beverages are high in antioxidants, improve mental and physical performance, and reduce the need for sugar or sweeteners.
The shifting consumer preferences toward convenience and ready-to-drink (RTD) beverages is one of the key factors driving the market growth. In line with this, the changing beverage consumption pattern and the increasing demand for nitro coffee, nitro tea, and soft drinks due to busy schedules and hectic lifestyles are favoring the market growth. Moreover, the rising demand for nitro-infused coffee as it gives a creamy, thick texture, and it also generates a thick frothy head and decreases acidity and bitterness in coffee, making it more appealing to non-coffee drinkers is acting as another growth-inducing factor. Apart from this, increasing investment in new premium product launches and expanding promotion of nitro coffee and other products through various social media platforms is providing an impetus to the market growth. Additionally, key players are focusing on improving the taste and texture of the brew, which, in turn, is propelling the market growth. The market is also being driven by the rapid urbanization and the steadily expanding young population base, which is increasingly inclined toward innovative beverage options, including nitro-infused beverages. Along with this, the growing demand for non-alcoholic beverages due to the rising concerns regarding personal health and weight management is creating a positive outlook for the market. Other factors, including the rising expenditure capacities of consumers, the easy product availability on online sales platforms, and the escalating demand for premium quality beverage products due to their enhanced freshness, taste, and mouthfeel, are anticipated to drive the market growth.
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