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PUBLISHER: IMARC | PRODUCT CODE: 1722607
PUBLISHER: IMARC | PRODUCT CODE: 1722607
In-App Purchase Market Report by Type, Operating System, App Category, and Region 2025-2033
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PAGES: 140 Pages
DELIVERY TIME: 2-3 business days
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The global in-app purchase market size reached USD 166.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 582.6 Billion by 2033, exhibiting a growth rate (CAGR) of 14.18% during 2025-2033. The market is rapidly rising, driven by the global proliferation of smartphones, significant development in the mobile gaming sector, and an increased emphasis on improving user experience within apps.
In-app purchase refers to the purchase of additional services and features or functions in an application on computers, tablets and smartphones. It offer access to additional content and features, including subscriptions, digital goods and premium content, directly within the application. In-app purchases are commonly available in replenishable, auto-renewing subscription, non-replenishable and subscription-based variants. It enables the application developers to provide basic content free of charge and monetize specialized features of the product. It also provides access to promotions and aids in enhancing brand awareness and download rates. As a result, in-app purchases are widely used across health and fitness, gaming, education and learning, entertainment and music, travel and hospitality applications.
In-App Purchase Market Trends:
The increasing demand for smartphones across the globe is one of the key factors driving the growth of the market. In-app purchases are primarily made through smartphone-based applications to gain access to premium content and application features. Additionally, the widespread product adoption in health and fitness applications due to the rising health consciousness among the masses is favoring the market growth. The users can purchase access to trainers, customized diet plans, regular health checks and discounted products through in-app purchases. Moreover, the integration of digital wallets for in-app purchases is providing a thrust to the market growth. These online payment solutions are highly convenient, secure and aid in making the payment process smoother and faster. In line with this, the increasing product demand in gaming applications for purchasing speed upgrades, hints and additional cosmetic items for characters is positively impacting the market growth. Other factors, including the increasing penetration of high-speed internet, along with the increasing expenditure capacities of the consumers, are anticipated to drive the market toward growth.
Key Market Segmentation:
Breakup by Type:
- Consumable
- Non-Consumable
- Subscription
Breakup by Operating System:
- Android
- iOS
- Others
Breakup by App Category:
- Gaming
- Entertainment and Music
- Health and Fitness
- Travel and Hospitality
- Retail and E-Commerce
- Education and Learning
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Apple Inc, Epic Games Inc., Google LLC (Alphabet Inc.), King.com Limited (Activision Blizzard Inc.), Netflix Inc, Rakuten Group Inc., Sony Corporation, Spotify Technology S.A., Tencent Holdings Ltd., The Walt Disney Company and Tinder (Match Group Inc.).
Key Questions Answered in This Report
- 1.What was the size of the global in-app purchase market in 2024?
- 2.What is the expected growth rate of the global in-app purchase market during 2025-2033?
- 3.What has been the impact of COVID-19 on the global in-app purchase market?
- 4.What are the key factors driving the global in-app purchase market?
- 5.What is the breakup of the global in-app purchase market based on the type?
- 6.What is the breakup of the global in-app purchase market based on the operating system?
- 7.What is the breakup of the global in-app purchase market based on the app category?
- 8.What are the key regions in the global in-app purchase market?
- 9.Who are the key players/companies in the global in-app purchase market?
Product Code: SR112025A4927
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global In-App Purchase Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Type
- 6.1 Consumable
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Non-Consumable
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Subscription
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
7 Market Breakup by Operating System
- 7.1 Android
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 iOS
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Others
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
8 Market Breakup by App Category
- 8.1 Gaming
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Entertainment and Music
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Health and Fitness
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Travel and Hospitality
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Retail and E-Commerce
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
- 8.6 Education and Learning
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
- 8.7 Others
- 8.7.1 Market Trends
- 8.7.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.1.1 United States
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.2.1 China
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.3.1 Germany
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.4.1 Brazil
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Apple Inc
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.1.3 Financials
- 14.3.1.4 SWOT Analysis
- 14.3.2 Epic Games Inc.
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.3 Google LLC (Alphabet Inc.)
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.3.3 SWOT Analysis
- 14.3.4 King.com Limited (Activision Blizzard Inc.)
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 Netflix Inc
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.5.3 Financials
- 14.3.5.4 SWOT Analysis
- 14.3.6 Rakuten Group Inc.
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.6.3 Financials
- 14.3.6.4 SWOT Analysis
- 14.3.7 Sony Corporation
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.7.3 Financials
- 14.3.7.4 SWOT Analysis
- 14.3.8 Spotify Technology S.A.
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.8.3 Financials
- 14.3.8.4 SWOT Analysis
- 14.3.9 Tencent Holdings Ltd.
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.9.3 Financials
- 14.3.10 The Walt Disney Company
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.10.3 Financials
- 14.3.10.4 SWOT Analysis
- 14.3.11 Tinder (Match Group Inc.)
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.1 Apple Inc
Product Code: SR112025A4927
List of Figures
- Figure 1: Global: In-App Purchase Market: Major Drivers and Challenges
- Figure 2: Global: In-App Purchase Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: In-App Purchase Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 4: Global: In-App Purchase Market: Breakup by Type (in %), 2024
- Figure 5: Global: In-App Purchase Market: Breakup by Operating System (in %), 2024
- Figure 6: Global: In-App Purchase Market: Breakup by App Category (in %), 2024
- Figure 7: Global: In-App Purchase Market: Breakup by Region (in %), 2024
- Figure 8: Global: In-App Purchase (Consumable) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 9: Global: In-App Purchase (Consumable) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 10: Global: In-App Purchase (Non-Consumable) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 11: Global: In-App Purchase (Non-Consumable) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 12: Global: In-App Purchase (Subscription) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 13: Global: In-App Purchase (Subscription) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 14: Global: In-App Purchase (Android) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 15: Global: In-App Purchase (Android) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 16: Global: In-App Purchase (iOS) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 17: Global: In-App Purchase (iOS) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 18: Global: In-App Purchase (Other Operating Systems) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 19: Global: In-App Purchase (Other Operating Systems) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 20: Global: In-App Purchase (Gaming) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 21: Global: In-App Purchase (Gaming) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 22: Global: In-App Purchase (Entertainment and Music) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 23: Global: In-App Purchase (Entertainment and Music) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 24: Global: In-App Purchase (Health and Fitness) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 25: Global: In-App Purchase (Health and Fitness) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 26: Global: In-App Purchase (Travel and Hospitality) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 27: Global: In-App Purchase (Travel and Hospitality) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 28: Global: In-App Purchase (Retail and E-Commerce) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 29: Global: In-App Purchase (Retail and E-Commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 30: Global: In-App Purchase (Education and Learning) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 31: Global: In-App Purchase (Education and Learning) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 32: Global: In-App Purchase (Other App Categories) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 33: Global: In-App Purchase (Other App Categories) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 34: North America: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 35: North America: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 36: United States: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 37: United States: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 38: Canada: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 39: Canada: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 40: Asia-Pacific: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 41: Asia-Pacific: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 42: China: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 43: China: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 44: Japan: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 45: Japan: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 46: India: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 47: India: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 48: South Korea: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 49: South Korea: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 50: Australia: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 51: Australia: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 52: Indonesia: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 53: Indonesia: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 54: Others: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 55: Others: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 56: Europe: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 57: Europe: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 58: Germany: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 59: Germany: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 60: France: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 61: France: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 62: United Kingdom: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 63: United Kingdom: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 64: Italy: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 65: Italy: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 66: Spain: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 67: Spain: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 68: Russia: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 69: Russia: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 70: Others: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 71: Others: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 72: Latin America: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 73: Latin America: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 74: Brazil: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 75: Brazil: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 76: Mexico: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 77: Mexico: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 78: Others: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 79: Others: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 80: Middle East and Africa: In-App Purchase Market: Sales Value (in Million USD), 2019 & 2024
- Figure 81: Middle East and Africa: In-App Purchase Market: Breakup by Country (in %), 2024
- Figure 82: Middle East and Africa: In-App Purchase Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 83: Global: In-App Purchase Industry: SWOT Analysis
- Figure 84: Global: In-App Purchase Industry: Value Chain Analysis
- Figure 85: Global: In-App Purchase Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: In-App Purchase Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: In-App Purchase Market Forecast: Breakup by Type (in Million USD), 2025-2033
- Table 3: Global: In-App Purchase Market Forecast: Breakup by Operating System (in Million USD), 2025-2033
- Table 4: Global: In-App Purchase Market Forecast: Breakup by App Category (in Million USD), 2025-2033
- Table 5: Global: In-App Purchase Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 6: Global: In-App Purchase Market: Competitive Structure
- Table 7: Global: In-App Purchase Market: Key Players
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