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PUBLISHER: IMARC | PRODUCT CODE: 1722617

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PUBLISHER: IMARC | PRODUCT CODE: 1722617

Home Fragrance Market Report by Product Type, Fragrances, Distribution Channel, and Region 2025-2033

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The global home fragrance market size reached USD 8.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.7 Billion by 2033, exhibiting a growth rate (CAGR) of 4.16% during 2025-2033.

Home fragrance is formulated using a mixture of chemicals to impart a scent or cover a malodor. It plays a crucial role in the physiological effects of mood, stress, and working capacity. It provides a soothing ambiance, delivers fresh air, reduces anxiety, and improves focus. Besides this, home fragrance can also repel insects and induce sleep. At present, there is a considerable rise in the construction of residential buildings, which, in turn, is catalyzing the demand for home fragrances around the world.

Home Fragrance Market Trends:

The increasing traction of personalized home fragrance products across the globe represents one of the key factors propelling the growth of the market. Moreover, there is a rise in the utilization of aromatherapy, which relies on essential oils and fragrance compounds for treating numerous psychological and physical disorders, including headaches, pain, insomnia, eczema, stress-induced anxiety, depression, and digestive problems. Besides this, oils like lemon, orange, rosemary, basil, sage, and peppermint aid in revitalizing the senses, improving concentration, and enhancing brain performance. In addition, oregano, ginger, eucalyptus, and frankincense may help protect the body against infections on account of their anti-inflammatory, antibacterial, and antiviral properties. This, coupled with product innovations, such as steam tablets and smart air fresheners, is creating a positive outlook for the market. Apart from this, nowadays, consumers are opting for vegan and cruelty-free home fragrance products due to the increasing awareness about the environmental, ethical, and health and wellbeing hazards of using animal-derived products. This, along with the thriving construction sector and the rapid expansion of online distribution channels, is anticipated to stimulate the growth of the market in the upcoming years.

Key Market Segmentation:

Breakup by Product Type:

  • Diffusers
  • Sprays
  • Scented Candles
  • Others

Breakup by Fragrances:

  • Lemon
  • Lavender
  • Jasmine
  • Rose
  • Sandalwood
  • Vanilla
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Online Stores
  • Convenience Stores
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being 3M Company, Bath & Body Works Inc., Bougie et Senteur, Faultless Brands, Godrej aer, NEST New York, Newell Brands Inc., Nordstrom Inc., Reckitt Benckiser Group PLC, Ripple Fragrances Private Limited, S. C. Johnson & Son Inc. and Scentair Technologies LLC.

Key Questions Answered in This Report:

  • How has the global home fragrance market performed so far and how will it perform in the coming years ?
  • What has been the impact of COVID-19 on the global home fragrance market ?
  • What are the key regional markets ?
  • What is the breakup of the market based on the product type ?
  • What is the breakup of the market based on the fragrances ?
  • What is the breakup of the market based on the distribution channel ?
  • What are the various stages in the value chain of the industry ?
  • What are the key driving factors and challenges in the industry ?
  • What is the structure of the global home fragrance market and who are the key players ?
  • What is the degree of competition in the industry ?
Product Code: SR112025A5530

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Home Fragrance Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Diffusers
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Sprays
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Scented Candles
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Fragrances

  • 7.1 Lemon
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Lavender
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Jasmine
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Rose
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Sandalwood
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Vanilla
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast
  • 7.7 Others
    • 7.7.1 Market Trends
    • 7.7.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Online Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Convenience Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 3M Company
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
    • 14.3.2 Bath & Body Works Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Bougie et Senteur
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Faultless Brands
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Godrej aer
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
    • 14.3.6 NEST New York
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Newell Brands Inc.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Nordstrom Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Reckitt Benckiser Group PLC
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Ripple Fragrances Private Limited
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 S. C. Johnson & Son Inc.
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 SWOT Analysis
    • 14.3.12 Scentair Technologies LLC
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
Product Code: SR112025A5530

List of Figures

  • Figure 1: Global: Home Fragrance Market: Major Drivers and Challenges
  • Figure 2: Global: Home Fragrance Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Home Fragrance Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Home Fragrance Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Home Fragrance Market: Breakup by Fragrances (in %), 2024
  • Figure 6: Global: Home Fragrance Market: Breakup by Distribution Channel (in %), 2024
  • Figure 7: Global: Home Fragrance Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Home Fragrance (Diffusers) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Home Fragrance (Diffusers) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Home Fragrance (Sprays) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Home Fragrance (Sprays) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Home Fragrance (Scented Candles) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Home Fragrance (Scented Candles) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Home Fragrance (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Home Fragrance (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Home Fragrance (Lemon) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Home Fragrance (Lemon) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Home Fragrance (Lavender) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Home Fragrance (Lavender) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Home Fragrance (Jasmine) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Home Fragrance (Jasmine) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Home Fragrance (Rose) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Home Fragrance (Rose) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Home Fragrance (Sandalwood) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Home Fragrance (Sandalwood) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Home Fragrance (Vanilla) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Home Fragrance (Vanilla) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Home Fragrance (Other Fragrances) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Home Fragrance (Other Fragrances) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Home Fragrance (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Home Fragrance (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Home Fragrance (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Home Fragrance (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Home Fragrance (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Home Fragrance (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Home Fragrance (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Home Fragrance (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: North America: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: North America: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: United States: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: United States: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Canada: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Canada: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Asia-Pacific: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Asia-Pacific: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: China: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: China: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Japan: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Japan: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: India: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: India: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: South Korea: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: South Korea: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Australia: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Australia: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Indonesia: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Indonesia: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Others: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Others: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Europe: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Europe: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Germany: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Germany: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: France: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: France: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: United Kingdom: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: United Kingdom: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Italy: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Italy: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Spain: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Spain: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Russia: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Russia: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Others: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Others: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Latin America: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Latin America: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Brazil: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Brazil: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Mexico: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Mexico: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Others: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Others: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Middle East and Africa: Home Fragrance Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Middle East and Africa: Home Fragrance Market: Breakup by Country (in %), 2024
  • Figure 86: Middle East and Africa: Home Fragrance Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Global: Home Fragrance Industry: SWOT Analysis
  • Figure 88: Global: Home Fragrance Industry: Value Chain Analysis
  • Figure 89: Global: Home Fragrance Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Home Fragrance Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Home Fragrance Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Home Fragrance Market Forecast: Breakup by Fragrances (in Million USD), 2025-2033
  • Table 4: Global: Home Fragrance Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 5: Global: Home Fragrance Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Home Fragrance Market: Competitive Structure
  • Table 7: Global: Home Fragrance Market: Key Players
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