PUBLISHER: IMARC | PRODUCT CODE: 1722617
PUBLISHER: IMARC | PRODUCT CODE: 1722617
The global home fragrance market size reached USD 8.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.7 Billion by 2033, exhibiting a growth rate (CAGR) of 4.16% during 2025-2033.
Home fragrance is formulated using a mixture of chemicals to impart a scent or cover a malodor. It plays a crucial role in the physiological effects of mood, stress, and working capacity. It provides a soothing ambiance, delivers fresh air, reduces anxiety, and improves focus. Besides this, home fragrance can also repel insects and induce sleep. At present, there is a considerable rise in the construction of residential buildings, which, in turn, is catalyzing the demand for home fragrances around the world.
The increasing traction of personalized home fragrance products across the globe represents one of the key factors propelling the growth of the market. Moreover, there is a rise in the utilization of aromatherapy, which relies on essential oils and fragrance compounds for treating numerous psychological and physical disorders, including headaches, pain, insomnia, eczema, stress-induced anxiety, depression, and digestive problems. Besides this, oils like lemon, orange, rosemary, basil, sage, and peppermint aid in revitalizing the senses, improving concentration, and enhancing brain performance. In addition, oregano, ginger, eucalyptus, and frankincense may help protect the body against infections on account of their anti-inflammatory, antibacterial, and antiviral properties. This, coupled with product innovations, such as steam tablets and smart air fresheners, is creating a positive outlook for the market. Apart from this, nowadays, consumers are opting for vegan and cruelty-free home fragrance products due to the increasing awareness about the environmental, ethical, and health and wellbeing hazards of using animal-derived products. This, along with the thriving construction sector and the rapid expansion of online distribution channels, is anticipated to stimulate the growth of the market in the upcoming years.
The competitive landscape of the industry has also been examined along with the profiles of the key players being 3M Company, Bath & Body Works Inc., Bougie et Senteur, Faultless Brands, Godrej aer, NEST New York, Newell Brands Inc., Nordstrom Inc., Reckitt Benckiser Group PLC, Ripple Fragrances Private Limited, S. C. Johnson & Son Inc. and Scentair Technologies LLC.