PUBLISHER: IMARC | PRODUCT CODE: 1729292
PUBLISHER: IMARC | PRODUCT CODE: 1729292
Japan Beer Market Report by Product Type, Packaging, Production, Alcohol Content, Flavor, Distribution Channel, and Region 2025-2033
The Japan beer market size reached USD 20.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.3% during 2025-2033. Standard lager, known for its crisp and refreshing taste, has captured a significant Japan beer market share due to its widespread appeal and adaptability catering to numerous individuals seeking a light and easy-drinking option, which is influencing the market growth.
Beer is a carbonated and fermented alcoholic beverage produced by mixing yeast, hops, water and cereal grains, such as wheat, rye, corn, barley and rice. Stout, lager, ale, malt and porter are some of the commonly available beer variants. Beer is also infused with various additional flavorings of fruits and herbs to enhance taste and fragrance. It is usually stored and packaged in metal cans and glass bottles and manufactured in macro-, micro-and craft breweries. It is a rich source of essential minerals, fibers, vitamins, polyphenols and antioxidants. Moderate consumption of beer can aid in reducing stress, strengthening muscles and improving cognitive functioning. It also maintains blood pressure levels, prevents kidney stones and minimizes the risks of developing cardiovascular and circulatory ailments.
The growth in the Japan beer market can be attributed to the rising product demand among the millennials. There is also an increasing consumer preference for beer and other alcoholic beverages during celebrations and social and cultural gatherings. Moreover, the escalating demand for premium craft beer among the masses is favoring the market growth. Various product innovations, such as the introduction of beers with less sugar content suitable for health-conscious consumers, are providing a thrust to the market growth. Product manufacturers are also launching variants manufactured and brewed using natural and sustainably sourced ingredients, thereby increasing the product demand. Other factors, including the development of exotic and tropical flavored beer variants, along with convenient product availability through e-commerce websites, are driving the market growth across the country.
Key Market Segmentation:
Breakup by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Breakup by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Breakup by Production:
- Macro-Brewery
- Micro-Brewery
- Others
Breakup by Alcohol Content:
- High
- Low
- Alcohol-Free
Breakup by Flavor:
- Flavored
- Unflavored
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key Questions Answered in This Report
- 1.How big is the Japan beer market?
- 2.What is the expected growth rate of the Japan beer market during 2025-2033?
- 3.What are the key factors driving the Japan beer market?
- 4.What has been the impact of COVID-19 on the Japan beer market?
- 5.What is the breakup of the Japan beer market based on the product type?
- 6.What is the breakup of the Japan beer market based on the packaging?
- 7.What is the breakup of the Japan beer market based on the production?
- 8.What is the breakup of the Japan beer market based on the alcohol content?
- 9.What is the breakup of the Japan beer market based on the flavor?
- 10.What is the breakup of the Japan beer market based on the distribution channel?
- 11.What are the key regions in the Japan beer market?
- 12.What is the trend in the Japanese beer market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Japan Beer Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product Type
- 6.1 Standard Lager
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Premium Lager
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Specialty Beer
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
7 Market Breakup by Packaging
- 7.1 Glass
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 PET Bottle
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Metal Can
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
8 Market Breakup by Production
- 8.1 Macro-Brewery
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Micro-Brewery
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Others
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
9 Market Breakup by Alcohol Content
- 9.1 High
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Low
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Alcohol Free
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
10 Market Breakup by Flavor
- 10.1 Unflavoured
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Flavoured
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
11 Market Breakup by Distribution Channel
- 11.1 Supermarkets and Hypermarkets
- 11.1.1 Market Trends
- 11.1.2 Market Forecast
- 11.2 On-Trades
- 11.2.1 Market Trends
- 11.2.2 Market Forecast
- 11.3 Specialty Stores
- 11.3.1 Market Trends
- 11.3.2 Market Forecast
- 11.4 Convenience Stores
- 11.4.1 Market Trends
- 11.4.2 Market Forecast
- 11.5 Others
- 11.5.1 Market Trends
- 11.5.2 Market Forecast
12 SWOT Analysis
- 12.1 Overview
- 12.2 Strengths
- 12.3 Weaknesses
- 12.4 Opportunities
- 12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
- 14.1 Overview
- 14.2 Bargaining Power of Buyers
- 14.3 Bargaining Power of Suppliers
- 14.4 Degree of Competition
- 14.5 Threat of New Entrants
- 14.6 Threat of Substitutes
15 Price Analysis
16 Policy and Regulatory Landscape
17 Competitive Landscape
- 17.1 Market Structure
- 17.2 Key Players
- 17.3 Profiles of Key Players
List of Figures
- Figure 1: Japan: Beer Market: Major Drivers and Challenges
- Figure 2: Japan: Beer Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Japan: Beer Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 4: Japan: Beer Market: Breakup by Product Type (in %), 2024
- Figure 5: Japan: Beer Market: Breakup by Packaging (in %), 2024
- Figure 6: Japan: Beer Market: Breakup by Production (in %), 2024
- Figure 7: Japan: Beer Market: Breakup by Alcohol Content (in %), 2024
- Figure 8: Japan: Beer Market: Breakup by Flavor (in %), 2024
- Figure 9: Japan: Beer Market: Breakup by Distribution Channel (in %), 2024
- Figure 10: Japan: Beer Market: Breakup by Region (in %), 2024
- Figure 11: Japan: Beer (Standard Lager) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 12: Japan: Beer (Standard Lager) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 13: Japan: Beer (Premium Lager) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 14: Japan: Beer (Premium Lager) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 15: Japan: Beer (Specialty Beer) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 16: Japan: Beer (Specialty Beer) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 17: Japan: Beer (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 18: Japan: Beer (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 19: Japan: Beer (Glass) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 20: Japan: Beer (Glass) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 21: Japan: Beer (PET Bottle) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 22: Japan: Beer (PET Bottle) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 23: Japan: Beer (Metal Can) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 24: Japan: Beer (Metal Can) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 25: Japan: Beer (Other Packaging Types) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 26: Japan: Beer (Other Packaging Types) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 27: Japan: Beer (Macro-Brewery) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 28: Japan: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 29: Japan: Beer (Micro-Brewery) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 30: Japan: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 31: Japan: Beer (Other Production Types) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 32: Japan: Beer (Other Production Types) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 33: Japan: Beer (High) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 34: Japan: Beer (High) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 35: Japan: Beer (Low) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 36: Japan: Beer (Low) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 37: Japan: Beer (Alcohol Free) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 38: Japan: Beer (Alcohol Free) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 39: Japan: Beer (Unflavoured) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 40: Japan: Beer (Unflavoured) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 41: Japan: Beer (Flavoured) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 42: Japan: Beer (Flavoured) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 43: Japan: Beer (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 44: Japan: Beer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 45: Japan: Beer (On-Trades) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 46: Japan: Beer (On-Trades) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 47: Japan: Beer (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 48: Japan: Beer (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 49: Japan: Beer (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 50: Japan: Beer (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 51: Japan: Beer (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 52: Japan: Beer (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 53: Japan: Beer Industry: SWOT Analysis
- Figure 54: Japan: Beer Industry: Value Chain Analysis
- Figure 55: Japan: Beer Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Japan: Beer Market: Key Industry Highlights, 2024 and 2033
- Table 2: Japan: Beer Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
- Table 3: Japan: Beer Market Forecast: Breakup by Packaging (in Million USD), 2025-2033
- Table 4: Japan: Beer Market Forecast: Breakup by Production (in Million USD), 2025-2033
- Table 5: Japan: Beer Market Forecast: Breakup by Alcohol Content (in Million USD), 2025-2033
- Table 6: Japan: Beer Market Forecast: Breakup by Flavor (in Million USD), 2025-2033
- Table 7: Japan: Beer Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 8: Japan: Beer Market: Competitive Structure
- Table 9: Japan: Beer Market: Key Players
