PUBLISHER: IMARC | PRODUCT CODE: 1729550
PUBLISHER: IMARC | PRODUCT CODE: 1729550
The Japan bancassurance market size reached USD 141 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 225 Billion by 2033, exhibiting a growth rate (CAGR) of 5.4% during 2025-2033.
Bancassurance refers to an agreement between an insurance company and a bank that allows them to collaborate in a partnership to sell insurance services and financial products via the banking institutions. This setup results in improved profitability, sales generation, and retention of existing and new customers through strategic alliances and joint ventures.
The market in Japan is primarily driven by significant growth in the banking, financial, services and insurance (BFSI) sector. Along with this, multiple key players in the country are also engaging in strategic partnerships to expand their presence in the market. Moreover, banks are launching new customer-centric products and strengthening their bancassurance businesses using advanced financial services and product development expertise. This is expected to positively influence the market growth. Also, market players are engaging in partnership to boost their bancassurance sales, which, in turn, is further providing an impetus to the market growth. Some of the other factors contributing to the market growth include continual technological advancements across the banking sector, such as the increasing adoption of application programming interfaces (APIs) and cloud computing.
The competitive landscape of the industry has also been examined along with the profiles of the key players.