Japan Mental Health Market Size, Share, Trends and Forecast by Disorder, Service, Age Group, and Region, 2025-2033

The Japan mental health market size was valued at USD 26.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 36.9 Billion by 2033, exhibiting a CAGR of 3.7% from 2025-2033. The increasing geriatric population in the region, increased awareness and destigmatization, government initiatives and policy reforms, rising prevalence of mental health issues, and expansion of digital mental health solutions are propelling the Japan mental health market share, contributing substantially to overall revenue.

The Japan mental health market growth is primarily driven by the increasing geriatric population in the country, which has led to higher rates of conditions such as dementia and depression in the elderly. Since this group comprises a majority of Japan's population, a rising need is seen for services focused on elderly patients suffering from mental illnesses. According to industry reports, 29.3% of the total population in Japan is aged 65 years and above, equating to 36.25 Million individuals. Additionally, better awareness about mental health has reduced the stigma surrounding seeking mental health care. This has encouraged more to seek professional help, leading to a general increase in mental health service use across all age groups.

Other than this, the Japan mental health market demand is also driven by workplace stress and burnout. This has increased the focus on employee wellness, with more and more organizations providing mental health programs, counseling services, and stress management. Advancements in digital health solutions have increased mental health accessibility through the provision of teletherapy and mental health applications, even in remote locations. As per a report by the IMARC Group, the Japan digital health market is projected to grow at a CAGR of 7.5% during 2025-2033. These technological advancements are also creating a bridge between healthcare providers and patients, creating a positive Japan mental health market outlook.

Japan Mental Health Market Trends:

Increased mental health awareness

The Japan mental health market trends indicate that the perception toward mental health in the country has evolved significantly over the past few years and has, therefore, led to industry growth. In the past, mental illnesses were quite stigmatized, which resulted in underreporting of cases. However, as the awareness about mental health issues increased globally, Japan witnessed a rise in public discussions on mental well-being. Various campaigns and educations have significantly decreased stigma related to mental illnesses. More individuals seek professional attention to conditions such as depression, anxiety, and stress. This raises demand for the provision of more mental health services. Schools, workplaces, and health care services now focus more on providing support for mental health, driving overall market growth.

Government initiatives and policy reforms

The Japanese government has been proactive in dealing with mental health issues, which has further boosted the market. Authorities have implemented different policies and reforms for better access to mental health care and raised awareness. For instance, in 2019, Japan launched its national mental health promotion policy. This policy has concentrated on improving early diagnosis, treatment of mental illnesses, and offering prevention programs. This has intertwined mental health care with general health care, whereby individuals in all different walks of life can seek the care they require. The government has also financed mental health care in schools, the workplace, and institutions caring for the elderly. Furthermore, the focus on public health campaigns has encouraged increased involvement with mental health care providers.

Growth of community-based mental health services

According to the Japan mental health market forecast, community-based mental health services are significantly supporting industry growth. Traditional models that were based upon institutional settings have been replaced by more accessible approaches that are oriented toward communities. These include outpatient clinics, home-based treatments, and support groups tailored to the local environment and daily lives of patients. With the stigma of mental health issues reducing over time, there is an increasing number of individuals opting for help in community-based services instead of inpatient facilities. This transition has made mental health care accessible and has also made services more extensive, catering to all ages and various mental health conditions.

Japan Mental Health Industry Segmentation:

Analysis by Disorder:

• Schizophrenia
• Alcohol Use Disorder
• Bipolar Disorder
• Depression and Anxiety
• Post-traumatic Stress Disorder
• Substance Abuse Disorder
• Eating Disorder
• Others

Schizophrenia is a prominent segment in the Japan mental health market due to the need for long-term care and treatment. Since schizophrenia patients require continuous and chronic treatment, antipsychotics remain the only form of treatment. Better outpatient and inpatient care have also been developed, which improves diagnosis and care options for patients. The rising awareness and reduction of stigma drive the growth in the segment.

Alcohol use disorder, also called AUD, is growing in Japan. Consequently, there is an increased demand for rehabilitation programs, therapy, and support groups. Support from governmental initiatives to combat alcohol abuse and reduce related health problems also supports the market. Growth in this segment is further fueled by increasing social awareness about the negative impacts of alcohol use disorder.

Another major segment in the mental health market in Japan is bipolar disorder, with a focus on medication and psychotherapy. Growing incidences coupled with greater acceptance of mental health care have fueled the demand for specialty care in this segment. Improvements in mood stabilizers, as well as targeted therapies, improve the market appeal by addressing the diagnosis and management aspects.

Analysis by Service:

• Emergency Mental Health Services
• Outpatient Counselling
• Home-based Treatment Services
• Inpatient Hospital Treatment Services
• Others

Emergency mental health services are quite vital in Japan, offering emergency care to individuals who have reached a critical stage of acute psychiatric crises. These services are also expanding because the number of suicide attempts and other mental health emergencies is on the rise. These services include psychiatric emergency rooms and hotlines that allow for fast intervention to stabilize the patient and avoid long-term damage, hence driving the market growth.

Outpatient counseling is the most significant segment in Japan's mental health market, being related to the treatment of relatively minor mental illnesses. An increase in these services has been observed in recent years due to improved social attitudes, growing stresses in work life and relationships, and also for emotional restoration. Psychologists, counselors, and mental health clinics have risen to address such needs.

Home-based treatment services have gained popularity in Japan with the rise in the geriatric population and the desire for more personal care. Home-based psychiatric services are mostly delivered to elderly individuals suffering from chronic mental health issues. Many individuals prefer to get treated at home due to convenience and comfort, hence expanding the market for home-based treatment services in Japan.

Analysis by Age Group:

• Pediatric
• Adult
• Geriatric

The pediatric segment in Japan's mental health market is growing in light of awareness about childhood disorders such as anxiety, depression, and ADHD. In addition, intervention programs are witnessing increased participation due to services offered by schools and hospitals regarding psychological issues for children. Focus on children's well-being also continues to grow because of government measures, thereby generating a demand for pediatric mental health services.

Adults form the largest segment in Japan's market for mental health, mainly propelled by the prevalence of stress disorders, depression, and anxiety, which are experienced more at workplaces. Therapy or counseling and pharmacological interventions are the common treatments for adults living with mental challenges. Increased focus on mental well-being, as well as corporate well-being programs, open up more service opportunities for individuals in this group.

Geriatric patients in Japan are very quickly forming their space in the country's mental health market due to their rapidly growing numbers. Dementia, depression, and anxiety cases continue to be prevalent among senior citizens of Japan. Expansion in services such as home-based care and memory clinics specifically catering to geriatric patients contributes to the growth of this segment.

Competitive Landscape:

Key players in the Japan mental health market are driving growth through various initiatives. Pharmaceutical companies are developing advanced medications for mental health disorders. Therefore, treatment options for schizophrenia and depression are being enhanced, driving widespread adoption. Moreover, healthcare providers are expanding access to outpatient counseling and telemedicine services, making mental health care more accessible, particularly in rural regions. Furthermore, to cope with mental health issues, large corporations are integrating corporate wellness programs that deal with work-related stress into their respective workforces, whereas public-private collaborations are mental health awareness through various campaigns. Besides this, technology firms are creating digital platforms that encompass apps and online counseling services to keep up with the demand for flexible and remote mental health support.

The report provides a comprehensive analysis of the competitive landscape in the Japan mental health market with detailed profiles of all major companies.

Latest News and Developments:

• 7 November 2024: The Government of Japan is collaborating with the technology industry to create digital solutions that will benefit individuals suffering from dementia, as well as their caregivers. In partnership with a technology business, Kakogawa City in western Japan has implemented a new system that enables family members to use an app, BLE tags, and 'Mimamori Cameras' placed at different locations throughout the city to determine the whereabout of the dementia patient. The service is provided free of cost for dementia patients as all expenses are covered by Kakogawa City authorities.
• 9 September 2024: The Government of Japan has promoted a comprehensive suicide prevention strategy across the nation to achieve a society in which no one takes their own life.
• 13 June 2024: The Government of Japan has partnered with the United Nations Development Programme (UNDP) in Ukraine in order to provide vital psychological, mental, and social assistance and support to police officers who have been impacted by the ongoing conflict. Financed by the Government of Japan, UNDP conducted two vital training sessions to equip police officers and their families with better social and mental support skills.
• 15 September 2023: Otsuka Pharmaceuticals has established a partnership with the Japan Association of Public Mental Health & Welfare Workers in an effort to raise the standards of mental health care in the country. The collaborative effort intends to enhance the training and credentials of mental health care professionals in the public sector, advance mental health across the country, and help create a culture that values and supports community coexistence.

Key Questions Answered in This Report

• 1.How big is the mental health market in Japan?
• 2.What factors are driving the growth of the Japan mental health market?
• 3.What is the forecast for the mental health market in Japan?