Japan Alcoholic Beverages Market Report by Category, Alcoholic Content, Flavour, Packaging Type, Distribution Channel, and Region 2025-2033

Description

Japan alcoholic beverages market size reached 12.0 Billion Litres in 2024. Looking forward, IMARC Group expects the market to reach 16.2 Billion Litres by 2033, exhibiting a growth rate (CAGR) of 3.23% during 2025-2033. The increasing demand for effective marketing and branding strategies, such as creative advertising, endorsements, and social media campaigns that can influence consumer choices for specific alcoholic beverages, is primarily driving the market.

Alcoholic beverages, also known as alcohol or spirits, have been consumed by humans for thousands of years. They are drinks that contain ethanol, a psychoactive substance produced through the fermentation of sugars by yeast. These beverages come in various forms, including beer, wine, and distilled spirits. Beer, one of the oldest alcoholic drinks, is made from fermented grains such as barley and wheat. It has a relatively low alcohol content and is enjoyed for its diverse flavors and styles. Wine is crafted from fermented grapes, and its production dates back to ancient civilizations. It offers a wide range of flavors, aromas, and styles, from dry and light to sweet and fortified. Distilled spirits like whiskey, vodka, and rum are created through distillation, a process that increases alcohol content. They are known for their potency and can be enjoyed straight, in cocktails, or as part of various culinary traditions. Alcoholic beverages have cultural, social, and economic significance in many societies, often playing a central role in celebrations and rituals.

Japan Alcoholic Beverages Market Trends:

The alcoholic beverages market in Japan has witnessed substantial growth in recent years, primarily due to several key drivers. Firstly, changing consumer preferences has played a pivotal role in reshaping the market landscape. Consumers are increasingly seeking unique and diverse alcoholic beverages, leading to a surge in craft breweries, distilleries, and wineries. Consequently, this has spurred innovation and competition, further boosting market growth. Furthermore, the rise of e-commerce and online retail platforms has made it easier for consumers to access and purchase alcoholic beverages, facilitating convenience and choice. The convenience factor, coupled with the ease of online product discovery and delivery, has significantly influenced market dynamics. Additionally, social trends and the growth of the experiential economy have propelled the demand for premium and high-end alcoholic beverages. Consumers are increasingly willing to spend on premium options, reflecting a willingness to explore new tastes and indulge in luxurious experiences. In conclusion, the regional alcoholic beverages market is expected to be driven by evolving consumer preferences, e-commerce, and the premiumization trend.

Japan Alcoholic Beverages Market Segmentation:

Category Insights:

Beer
Wine
- Still Light Wine
- Sparkling Wine
Spirits
- Baijiu
- Vodka
- Whiskey
- Rum
- Liqueurs
- Gin
- Tequila
- Others

Alcoholic Content Insights:

High
Medium
Low

Flavour Insights:

Unflavoured
Flavoured

Packaging Type Insights:

Glass Bottles
Tins
Plastic Bottles
Others

Distribution Channel Insights:

Supermarkets and Hypermarkets
On-Trade
Specialist Retailers
Online
Convenience Stores
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

Asahi Group Holdings Ltd.
Kirin Holdings Company Limited
Sapporo Breweries Ltd.
Suntory Holdings Limited
Takara Holdings Inc.
Tokuoka Co. Ltd.

Key Questions Answered in This Report:

How has the Japan alcoholic beverages market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan alcoholic beverages market?
What is the breakup of the Japan alcoholic beverages market on the basis of category?
What is the breakup of the Japan alcoholic beverages market on the basis of alcoholic content?
What is the breakup of the Japan alcoholic beverages market on the basis of flavour?
What is the breakup of the Japan alcoholic beverages market on the basis of packaging type?
What is the breakup of the Japan alcoholic beverages market on the basis of distribution channel?
What are the various stages in the value chain of the Japan alcoholic beverages market?
What are the key driving factors and challenges in the Japan alcoholic beverages?
What is the structure of the Japan alcoholic beverages market and who are the key players?
What is the degree of competition in the Japan alcoholic beverages market?

Product Code: SR112025A18519

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Alcoholic Beverages Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Alcoholic Beverages Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Alcoholic Beverages Market - Breakup by Category

6.1 Beer
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Wine
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Segmentation
  - 6.2.3.1 Still Light Wine
  - 6.2.3.2 Sparkling Wine
- 6.2.4 Market Forecast (2025-2033)
6.3 Spirits
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Segmentation
  - 6.3.3.1 Baijiu
  - 6.3.3.2 Vodka
  - 6.3.3.3 Whiskey
  - 6.3.3.4 Rum
  - 6.3.3.5 Liqueurs
  - 6.3.3.6 Gin
  - 6.3.3.7 Tequila
  - 6.3.3.8 Others
- 6.3.4 Market Forecast (2025-2033)

7 Japan Alcoholic Beverages Market - Breakup by Alcoholic Content

7.1 High
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Medium
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Low
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Alcoholic Beverages Market - Breakup by Flavour

8.1 Unflavoured
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Flavoured
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Alcoholic Beverages Market - Breakup by Packaging Type

9.1 Glass Bottles
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Tins
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Plastic Bottles
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Others
- 9.4.1 Historical and Current Market Trends (2019-2024)
- 9.4.2 Market Forecast (2025-2033)

10 Japan Alcoholic Beverages Market - Breakup by Distribution Channel

10.1 Supermarkets and Hypermarkets
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2019-2024)
- 10.1.3 Market Forecast (2025-2033)
10.2 On-Trade
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2019-2024)
- 10.2.3 Market Forecast (2025-2033)
10.3 Specialist Retailers
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2019-2024)
- 10.3.3 Market Forecast (2025-2033)
10.4 Online
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2019-2024)
- 10.4.3 Market Forecast (2025-2033)
10.5 Convenience Stores
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2019-2024)
- 10.5.3 Market Forecast (2025-2033)
10.6 Others
- 10.6.1 Historical and Current Market Trends (2019-2024)
- 10.6.2 Market Forecast (2025-2033)

11 Japan Alcoholic Beverages Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Asahi Group Holdings Ltd.
- 12.1.1 Business Overview
- 12.1.2 Product Portfolio
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Kirin Holdings Company Limited
- 12.2.1 Business Overview
- 12.2.2 Product Portfolio
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Sapporo Breweries Ltd.
- 12.3.1 Business Overview
- 12.3.2 Product Portfolio
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Suntory Holdings Limited
- 12.4.1 Business Overview
- 12.4.2 Product Portfolio
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Takara Holdings Inc.
- 12.5.1 Business Overview
- 12.5.2 Product Portfolio
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events
12.6 Tokuoka Co. Ltd.
- 12.6.1 Business Overview
- 12.6.2 Product Portfolio
- 12.6.3 Business Strategies
- 12.6.4 SWOT Analysis
- 12.6.5 Major News and Events

13 Japan Alcoholic Beverages Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis