Japan Spa Market Report by Type (Salon Spa, Hotel and Resort Spa, Medical Spa, Destination Spa, Thermal Spring Spa, and Others), End User (Male, Female), and Region 2025-2033

Japan spa market size reached USD 3,649 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 8,485 Million by 2033, exhibiting a growth rate (CAGR) of 9.8% during 2025-2033. The market is propelled by the increasing disposable income and consumer spending on wellness, growing awareness about health and wellness benefits, expanding tourism and travel industry, integration of traditional Japanese wellness practices with modern treatments, significant technological advancements in spa services and equipment, and increased focus on sustainable and eco-friendly spa practices.

Japan Spa Market Analysis:

• Major Market Drivers: The increasing disposable income level and consumer spending on wellness, increasing awareness about health and wellness benefits, and rising tourism and travel industry are driving the market growth.
• Key Market Trends: Some of the key market trends include integration of conventional Japanese wellness practices with modern treatments, technological advancements in spa services and equipment, rising focus on sustainable and organic spa practices, thereby driving the Japan spa market growth.
• Competitive Landscape: Some of the major market players in the Japan spa industry include Aman Group S.a.r.l., Beniya Mukayu, Fujita Kanko Inc., Gora Kadan, Mandarin Oriental Hotel Group Limited, The Ritz-Carlton Hotel Company LLC, ZABORIN Co. Ltd., among many others.
• Challenges and Opportunities: Some of the challenges include high operational costs and regulatory compliances, robust competition from other wellness and fitness alternatives, and aging population and workforce shortages. Whereas, expansion into untapped markets, advancements in specialized spa services, and collaborations with hotels and resorts to attract international tourists, are some of the Japan spa market recent opportunities.

Japan Spa Market Trends:

Increasing Disposable Income and Consumer Spending on Wellness

In recent years, Japan has experienced a gradual increase in disposable income, which has significantly influenced consumer behavior, particularly in the wellness sector. As disposable income rises, individuals have more financial flexibility to allocate toward non-essential goods and services, including wellness and spa treatments. This shift is partly due to the stabilization of the economy and an increase in dual-income households, leading to greater discretionary spending power. According to the STATISTICS BEREAU OF JAPAN, the yearly average of monthly consumption expenditures per household reached 293,997 Yen in the year 2023, which was an increase of 1.1% in nominal terms. This increase in disposable income has directly impacted the spa industry as consumers are now more willing to invest in their well-being, thus significantly contributing to the Japan spa market revenue. Spas offer a range of services, from relaxation massages to advanced therapeutic treatments, appealing to a broad spectrum of consumers seeking to improve their quality of life. The demand for high-quality wellness experiences is growing, with many consumers prioritizing mental and physical health in their lifestyle choices. This trend is seen in urban areas and is also spreading to rural Japan where wellness tourism is gaining traction.

Growing Awareness about Health and Wellness Benefits

The rising awareness about health and wellness benefits among the Japanese population is another significant factor driving the spa market. This awareness has been fueled by both governmental and private sector initiatives aimed at promoting healthy lifestyles, thereby creating a positive Japan spa market outlook. The Japanese government, through various campaigns and policies, has been advocating for preventive healthcare and wellness, encouraging citizens to adopt healthier lifestyles to mitigate the long-term burden of healthcare costs. According to the GLOBAL WELLNESS INSTITUE the country reached a wellness economy of $241.2 Billion in 2022. This growing awareness has led to a paradigm shift in how individuals perceive and prioritize their health. More individuals are now proactive in seeking preventive measures to maintain their well-being, rather than merely reacting to illnesses. Spas have emerged as a preferred destination for such preventive care, offering services that enhance physical and mental health. Treatments such as aromatherapy, hydrotherapy, and thermal baths are offer both relaxation and therapeutic benefits, thereby leading to a rise in the Japan spa demand.

Rising Tourism and Travel Industry:

Tourism is one of the major Japan spa market trends, with the country being a popular destination for both international and domestic travelers. The Japanese government has set ambitious targets to boost tourism, aiming to attract 60 million visitors annually by 2030. According to the JAPAN TOURISM AGENCY, Japan ranked 21st , (5th in Asia) with 4.12 million individuals as of 2020. The influx of tourists has created a substantial demand for wellness and spa services. Many travelers seek relaxation and rejuvenation during their trips, and the rich tradition of Japan, of onsen and spa culture provides a unique and appealing experience. Spas in tourist areas have capitalized on this trend by offering a blend of traditional Japanese and contemporary wellness treatments, catering to the diverse preferences of international visitors. Moreover, the domestic travel market also contributes significantly to the spa industry. With the increasing popularity of staycations and short trips within the country, Japanese residents are exploring local destinations that offer wellness and relaxation experiences. Japan spas and hot spring resorts are becoming popular getaways, providing an escape from the hustle and bustle of city life. This trend is supported by the efforts of the government to promote Japan tourism, encouraging residents to discover and enjoy the wellness offerings within their own country.

Japan Spa Market Segmentation:

Breakup by Type:

• Salon Spa
• Hotel and Resort Spa
• Medical Spa
• Destination Spa
• Thermal Spring Spa
• Others

The Japan spa report has provided a detailed breakup and analysis of the market based on the type. This includes salon spa, hotel and resort spa, medical spa, destination spa, thermal spring spa, and others.

Salon spas, also known as day spas, typically offer a variety of beauty and wellness services that can be completed within a few hours. These establishments are often found in urban and suburban locations, making them highly accessible to a wide range of consumers. Services include massages, facials, manicures, pedicures, and hair treatments. Salon spas cater to individuals seeking quick, convenient treatments to enhance their appearance and well-being without the need for an extended stay.

Hotel and resort spas offer luxurious, full-service wellness experiences, often located within high-end hotels and resorts. These spas provide an array of services, including therapeutic massages, body treatments, facials, and access to wellness facilities such as saunas, steam rooms, and fitness centers. Hotel and resort spas cater primarily to tourists and business travelers who seek relaxation and rejuvenation during their stay.

Medical spas, or med spas, combine traditional spa treatments with medical-grade procedures overseen by licensed healthcare professionals. These establishments offer services such as laser treatments, chemical peels, Botox injections, and other cosmetic dermatology procedures. Medical spas cater to clients seeking aesthetic improvements and therapeutic treatments that require medical expertise. Moreover, Japan spa market recent developments within the medical spa segment is further propelling the market.

Destination spas are dedicated wellness retreats that offer immersive programs designed to promote holistic health and well-being. These spas are usually located in serene, natural settings and provide a comprehensive range of services, including fitness activities, nutritional guidance, stress management workshops, and various spa treatments. Guests typically stay for several days or weeks, fully engaging in the wellness programs offered. Destination spas attract individuals seeking a transformative experience that encompasses physical, mental, and emotional health.

Thermal spring spas leverage natural hot springs and mineral-rich waters to provide therapeutic treatments. These spas are often located in areas with natural geothermal activity, offering a unique and historically significant form of wellness therapy. Treatments typically include soaking in hot springs, mud baths, and hydrotherapy sessions. Thermal spring spas attract clients who seek the natural healing properties of mineral waters, which are believed to alleviate various health conditions such as arthritis, skin disorders, and respiratory issues, thus creating a positive Japan spa market overview.

Breakup by End User:

• Male
• Female

The spa market segmentation by gender reveals distinct trends and preferences among male consumers. Historically, spa services were predominantly marketed toward women, although there has been a significant shift as more men recognize the benefits of spa treatments. This change is driven by several factors, including increased awareness about health and wellness, a rise in stress-related conditions, and evolving social attitudes toward self-care among men.

Women possess a majority of the Japan spa market share, and have traditionally been the primary clientele for spas, and they continue to drive a significant portion of the market. The appeal of spa services to female consumers is multifaceted, encompassing relaxation, beauty, and health benefits. The spa preferences for women often include a wide range of treatments such as facials, manicures, pedicures, body wraps, and aromatherapy. These services are designed to promote relaxation, enhance beauty, and improve overall well-being.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided. Some of the major market players in the Japan spa industry include Aman Group S.a.r.l., Beniya Mukayu, Fujita Kanko Inc., Gora Kadan, Mandarin Oriental Hotel Group Limited, The Ritz-Carlton Hotel Company LLC, ZABORIN Co. Ltd, among many others.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

• The Japanese spa market is dynamic and competitive, driven by a growing interest in wellness and self-care among both locals and tourists. Japan spa companies, such as Amanemu, Setouchi Retreat Aonagi, and Sankara Hotel & Spa Yakushima, are notable for their luxurious offerings and holistic wellness experiences. These establishments focus on integrating traditional Japanese therapies with modern spa treatments, appealing to both domestic and international clientele. The market is segmented into various types including hotel/resort spas, medical spas, thermal/mineral spring spas, and destination spas. Destination spas, in particular, are projected to grow rapidly due to their comprehensive wellness programs that include fitness, nutrition, and therapeutic services.

Japan Spa Market News:

• 15 November 2023, TOYOSU SENKYAKU BANRAI, introduced a multi-storey shopping and entertainment complex in Tokyo's Toyosu district. Inaugurated in February 2024, the facility will house a commercial section featuring traditional Edo-period charm and a super sento (public bathhouse) with various spa facilities.

Key Questions Answered in This Report:

• How has the Japan spa market performed so far, and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan spa market?
• What is the breakup of the Japan spa market on the basis of type?
• What is the breakup of the Japan spa market on the basis of end user?
• What are the various stages in the value chain of the Japan spa market?
• What are the key driving factors and challenges in the Japan spa market?
• What is the structure of the Japan spa market, and who are the key players?
• What is the degree of competition in the Japan spa market?