Japan Sportswear Market Report by Product (Shoes, Clothes), Distribution Channel (Online Stores, Retail Stores), End User (Men, Women, Kids), and Region 2025-2033

Japan sportswear market size reached USD 6.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.7% during 2025-2033. The growing indulgence of individuals in sports and fitness activities, rising participation of women in sports and fitness activities, and increasing demand for sustainable and eco-friendly sportswear represent some of the key factors driving the market.

Sportswear refers to clothing designed specifically for sporting and physical activities. It provides comfort and ensures safety during various forms of physical exercise. It includes a wide range of apparel, such as t-shirts, shorts, leggings, tracksuits, and specialized garments like compression wear. It also includes swimsuits, wetsuits, and rash guards for swimming, surfing, and diving. It often features moisture-wicking properties, helping to keep the wearer dry and comfortable. It is made with breathable fabrics to allow air circulation, preventing overheating and maintaining body temperature. It can withstand rigorous physical activity and repeated washing, making them more durable than regular clothing. It can improve performance by providing comfort, reducing drag, supporting muscles, and regulating body temperature. Besides this, it is used for hiking, mountain biking, and climbing due to its enhanced comfort. Moreover, as it offers improved blood circulation and muscle support, the demand for sportswear is increasing in Japan.

Japan Sportswear Market Trends:

The rising health consciousness among individuals and their increasing indulgence in fitness activities represent one of the primary factors stimulating the market growth in Japan. Additionally, the expanding aging population in Japan and its increasing participation in fitness activities are driving the demand for comfortable and supportive sportswear. Along with this, rising preferences of individuals for athleisure are strengthening the growth of the market in Japan. Apart from this, the increasing participation of women in sports and fitness activities is offering a favorable market outlook. Furthermore, the growing focus of sportswear companies on innovating fabrics and materials is influencing the market positively in the country. Moreover, the development of more comfortable, durable, and performance-enhancing sportswear is attracting a wider consumer base. Besides this, rising environmental concerns among the masses in Japan are driving the demand for sustainable and eco-friendly sportswear Besides this, the rise of online shopping platforms is making sportswear more accessible to a broader audience, contributing to the market growth. In addition, several leading brands in the country are increasingly investing in marketing strategies and promotional campaigns through celebrity endorsements and social media advertisements. In line with this, the integration of sportswear with fitness technology and apps is encouraging more people to engage in fitness activities. Furthermore, increasing collaborations between sportswear brands and designers or celebrities are attracting diverse consumers in the country. Moreover, the rising number of gyms, aerobic centers, and yoga and meditation classes is creating a positive outlook for the market in Japan. The escalating demand for sportswear suitable for at-home exercise regimes is also offering lucrative opportunities to industry investors in Japan.

Japan Sportswear Market Segmentation:

Product Insights:

• Shoes
• Clothes

Distribution Channel Insights:

• Online Stores
• Retail Stores

End User Insights:

• Men
• Women
• Kids

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Adidas Japan KK (Adidas AG)
• ASICS Corporation
• Descente Ltd.
• Mizuno Corporation
• Nike Inc.
• YONEX Co. Ltd.

Key Questions Answered in This Report:

• How has the Japan sportswear market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan sportswear market?
• What is the breakup of the Japan sportswear market on the basis of product?
• What is the breakup of the Japan sportswear market on the basis of distribution channel?
• What is the breakup of the Japan sportswear market on the basis of end user?
• What are the various stages in the value chain of the Japan sportswear market?
• What are the key driving factors and challenges in the Japan sportswear?
• What is the structure of the Japan sportswear market and who are the key players?
• What is the degree of competition in the Japan sportswear market?