Japan Sun Care Products Market Size, Share, Trends and Forecast by Product Type, Product Form, Gender, Distribution Channel, and Region, 2025-2033

The Japan sun care products market size reached USD 827.97 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,362.45 Million by 2033, exhibiting a growth rate (CAGR) of 5.69% during 2025-2033. The market is experiencing steady growth driven by rising skincare awareness, demand for multi-functional products, and innovation in lightweight, non-greasy formulations. Moreover, consumers seek daily-use sunscreens with added benefits like hydration, anti-aging, and skin-brightening features, thereby contributing positively to the market growth.

Japan Sun Care Products Market Trends:

Rising Demand for Multi-Functional and Gentle Formulations

The Japan sun care products market is witnessing high growth led by the growing popularity of multi-functioning skincare solutions. Consumers are looking for products that protect not only against UV light but also provide benefits such as hydration, anti-aging, and skin whitening. This trend is driving the Japan sun care products market growth, particularly among hybrid products that combine sun protection with cosmetic or skincare benefits. Sunscreen-serum hybrids, moisturizers with SPF incorporated, and tone-correcting sunscreens are resonating with consumers looking for efficient routines without compromising the performance. For instance, in February 2025, Kao Corporation launched its Biore UV Aqua Rich Airy Hold Cream with humidity-responsive UV technology, addressing consumer complaints about sunscreen stickiness. Offering SPF50+/PA++++ protection, it includes moisturizing ingredients and will be promoted alongside K-pop group Stray Kids in a global campaign. Innovations in formulation, rising consumer awareness, and the demand for sensitive skin-friendly options are expected to further accelerate growth. The Japan sun care products market outlook remains robust, driven by continuous product innovation and evolving skincare preferences.

Lightweight and Non-Greasy Textures

Lightweight and non-greasy textures are increasingly becoming a key factor in consumer purchasing decisions within the Japan sun care products market. Japanese consumers, known for their meticulous skincare routines, are seeking sunscreens that offer comfort, ease of layering, and compatibility with makeup. Traditional sunscreens that leave a heavy, oily residue are being replaced by modern formulations that absorb quickly, leave no white cast, and feel virtually weightless on the skin. These preferences are especially relevant for daily use, encouraging the development of water-based or gel-type sunscreens that offer strong UV protection without disrupting other skincare steps. For instance, in January 2025, Biore, a Japanese skincare brand announced its plans to launch its first UV absorber-free sunscreen to address growing consumer demand for gentle products. The lightweight formula features UV scattering agents in aqua capsules that help retain moisture, offering effective sun protection and a non-greasy finish for daily use.The demand is further supported by Japan's humid climate, where breathable and non-sticky products are highly valued. As a result, brands that focus on texture innovation and user comfort are seeing strong acceptance, contributing significantly to the expanding Japan sun care product market share.

Japan Sun Care Products Market Segmentation:

Product Type Insights:

• Sun Protection Products
• After-Sun Products
• Self-Tanning Products

Product Form Insights:

• Cream
• Gel
• Lotion
• Wipes
• Spray
• Others

Gender Insights:

• Female
• Male
• Unisex

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Retailers
• Pharmacies and Drug Stores
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan sun care products market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan sun care products market on the basis of product type?
• What is the breakup of the Japan sun care products market on the basis of product form?
• What is the breakup of the Japan sun care products market on the basis of gender?
• What is the breakup of the Japan sun care products market on the basis of distribution channel?
• What is the breakup of the Japan sun care products market on the basis of region?
• What are the various stages in the value chain of the Japan sun care products market?
• What are the key driving factors and challenges in the Japan sun care products market?
• What is the structure of the Japan sun care products market and who are the key players?
• What is the degree of competition in the Japan sun care products market?