PUBLISHER: IMARC | PRODUCT CODE: 1753998
PUBLISHER: IMARC | PRODUCT CODE: 1753998
The India packaged jaggery market size reached INR 71.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach INR 202.6 Billion by 2033, exhibiting a growth rate (CAGR) of 11.69% during 2025-2033. The significant growth in the food packaging industry, the high prevalence of diabetes, CVDs, and obesity, and the increasing awareness about the numerous health benefits of the product represent some of the key factors driving the market.
Packaged jaggery refers to a form of jaggery that is pre-packaged and sold in the market. Jaggery is a traditional non-centrifugal sweetener made from sugarcane juice and widely used in many parts of the world. It is made by boiling the sugarcane juice until it reaches a thick consistency, then pouring it into molds or shaping it into blocks. Once the jaggery has cooled and hardened, it is packaged for sale. Packaged jaggery is found in various forms, including powder, cubes, and liquid. It has several advantages over traditional jaggery sold in open markets. It is hygienically packed and sealed, ensuring it is free from contaminants. Moreover, packaged jaggery is convenient, as it can be easily stored and transported. Apart from this, it has a longer shelf life than traditional jaggery, making it easier to store for long periods. It is used in various food preparations, including sweets, desserts, and beverages. It is also used as a natural sweetener in tea and coffee.
The market in India is primarily driven by the expanding food packaging sector and increasing consumer awareness toward food hygiene and cleanliness. Moreover, the rising health concerns associated with the high prevalence of diabetes, CVDs, obesity, etc., are shifting toward jaggery from white sugar. The market for packaged jaggery is also augmented by the growing awareness of its numerous health benefits, including relieving fatigue, improving bone health, and maintaining blood pressure levels. Jaggery is a common ingredient used in several traditional Indian cuisines as a sweetener, flavoring agent, and color enhancer. With the increasing levels of urbanization and improving consumer living standards, there is a significant demand for processed and premium-quality food products, including packaged jaggery. Additionally, the introduction of stringent norms by the Food Safety and Standards Authority of India (FSSAI) for food labeling and maintaining product safety during the processing and packaging of jaggery is positively influencing the market. Furthermore, the growing consumer preference for clean-label and organic product variants with no added colors, synthetic flavors, preservatives, etc., is also driving the market for packaged jaggery in India. Packaged jaggery's wide availability across brick-and-mortar and e-commerce platforms is further catalyzing its sales.